What Every Growing Business Needs to Know Before Expanding Internationally

Almost as soon as your products or services set foot on EU soil, you should apply for a VAT status and pay VAT in Europe. You generally still have to pay or file VAT in your home country for any sales made to domestic customers, but you don´t need to pay VAT in your home country for international sales.

So if you want to expand internationally and into the European (EU) market, you must apply for VAT registration if you:

• Store goods in an EU country
• Exceed the €10,000 EU-wide distance sales threshold
• Import goods or perform local B2B taxable operations

Applying for VAT in the EU as an international business is not as simple as filling out an online application. Below, we´ve created a comprehensive guide to VAT registration in Europe, including everything international businesses should know.

Applying For VAT Registration in Europe

VAT in Europe is the same as in any country. In the EU, the VAT Directive is the most common framework, but each of the 27 Member States operates its own registration system, which can make it confusing. They also all apply their own VAT rates and administrative procedures. The EU requires a standard rate of at least 15%, but the actual standard and reduced rates vary by country and product category.

And the complexity grows.

There is no ordinary single EU VAT number covering every activity, such as storing goods or importing goods, which, as we said in the introduction, would trigger the need for VAT. A national authority issues a VAT identification number for the activities registered in that jurisdiction.

Businesses can use the EU’s VIES system to validate VAT numbers used for intra-EU trade.

In 2025, the EU introduced a cross-border SME exemption which applies to qualifying EU-established small businesses with total EU turnover no higher than €100,000 and subject to the relevant national threshold. It´s not automatically applied, and it is something you need to apply for.

How Easy Is It to Register for VAT in Europe as an International Business?

There is no single application process for standard registration, which makes it complicated. You need to submit an application to the tax authority in the relevant country. That said, once you cross the €10,000 threshold, you can report it collectively through the One Stop Shop (OSS) scheme rather than registering in every nation.

A non-EU business supplying services to EU consumers can use the Non-Union OSS. The Union OSS can cover eligible intra-EU distance sales of goods dispatched from EU stock.

To apply, we recommend using a fiscal representative like Easytax to manage the complex systems, which absolutely will be more of a headache than in your home country. Some Member States, such as Spain, France, and Italy, require non-EU businesses to appoint a fiscal representative.

Required evidence varies, but you typically need to submit:

• Incorporation documents
• Proof of the company’s home country tax status
• Details of directors
• Contracts
• Invoices
• Expected transaction flows
• Warehouse information and bank details

Some authorities also request certified translations, notarisation or an apostille.

Important Things to Be Aware of About Paying VAT in the EU as an International Business

There are so many nuances to be aware of. Some of the most important are:

• Businesses must distinguish between B2B and B2C transactions.
• For many cross-border B2B services, VAT is accounted for by the customer under the reverse charge.
• For eligible B2C distance sales, VAT is generally charged at the rate applicable in the customer’s destination country.
• All commercial goods imported into the EU are potentially subject to VAT, and the former exemption for consignments worth up to €22 has been removed.
• Companies should plan for import VAT cash flow, local VAT payment deadlines, currency conversions and the conditions for deducting or reclaiming input VAT.
• The EU’s VAT in the Digital Age programme clarifies OSS and IOSS from 1 January 2027, so look out for changes.

If you want to expand and grow across Europe as an international business, you will need to register for and pay VAT as well as continue to pay it on sales made within your national country. Understanding how to apply and doing it right is so important to avoid potential fines and further action/business disruption.