Business
Which SEO Tool Wins for Keyword Research, Backlinks, AI Features and Pricing?
As search evolves with AI overviews, generative results and zero-click SERPs dominating 2026, marketers and agencies continue debating between Semrush and Moz Pro — two veteran platforms that remain staples for SEO professionals. Semrush, the all-in-one digital marketing suite, edges ahead in breadth, data volume and AI visibility tracking, while Moz Pro holds ground with simplicity, lower entry pricing and strong domain authority metrics.
Both tools updated interfaces and added AI enhancements in late 2025 and early 2026, reflecting industry shifts toward prompt tracking, LLM visibility and generative engine optimization (GEO). Recent head-to-head reviews from DemandSage (February 2026), Style Factory (January 2026) and Seologist (February 2026) highlight Semrush as the overall leader for professional teams, agencies and growth-focused users, while Moz appeals to beginners, small businesses and those prioritizing crawl limits and affordability.
Keyword Research and Database Size
Semrush maintains the world’s largest keyword database at over 27.9 billion keywords, dwarfing Moz’s 1.25 billion. This gap translates to deeper suggestion volume, more accurate difficulty scores and better long-tail discovery. Semrush’s Keyword Magic Tool delivers millions of ideas per seed term, with advanced filters for intent, questions and AI Overviews visibility. Moz’s Keyword Explorer offers solid fundamentals — search volume, difficulty and priority scores — but caps suggestions (often around 1,000 per query on lower plans) and lacks Semrush’s real-time trend depth.
In 2026 testing, Semrush shows 89% correlation to actual ranking difficulty, outperforming Moz in predictive accuracy for competitive niches. Both track rankings, but Semrush supports more keywords per project (up to thousands on higher tiers) and integrates AI prompt visibility (ChatGPT, Perplexity, Google AI Overviews), a feature Moz offers only in basic keyword intent form.
Backlink Analysis and Authority Metrics
Moz edges Semrush slightly in backlink index size (45.8 trillion vs Semrush’s 43 trillion+), and its Domain Authority (DA) remains a trusted third-party metric despite criticism for volatility. Semrush counters with Authority Score (AS), which factors trust flow, citation flow and more, often producing different results from DA or Ahrefs’ DR. Reddit discussions in early 2026 highlight ongoing debates: same domain may show low AS but strong DA/DR, reflecting different weighting.
Semrush excels in link-building workflows — prospecting, outreach templates, toxic link detection and historical data — while Moz focuses on cleaner, easier-to-interpret link explorer views. For agencies managing outreach at scale, Semrush’s CRM-style tools and API access provide an advantage.
Site Audits, Technical SEO and Crawl Limits
Semrush crawls more pages per project on mid-tier plans and offers deeper technical audits, including Core Web Vitals integration, log file analysis and mobile performance checks. Moz provides generous crawl limits even on lower plans (e.g., 100,000 pages/week on Standard), making it less restrictive for large sites early on.
Both deliver actionable fix lists, but Semrush’s On-Page SEO Checker and Content Analyzer integrate AI suggestions more aggressively.
AI and Emerging Search Features
Semrush leads decisively in 2026 with dedicated AI Visibility tracking across ChatGPT, Perplexity, Google AI Overviews and traditional SERPs. Users monitor brand mentions in generative responses, prompt performance and LLM citations — critical as zero-click and AI-driven search grows. Moz offers limited keyword-based AI intent research but lacks comprehensive tracking.
Pricing Comparison (2026)
Moz remains more affordable at entry level:
- Starter: $49/month (new 2026 plan, ideal for one site)
- Standard: $99/month
- Medium: $179/month
- Large: $299/month
- Premium: $599/month
Semrush structures pricing around toolkits or the flagship Semrush One (combining SEO + AI Visibility):
- Pro: $139.95/month
- Guru: $249.95/month
- Business: $499.95/month
- Semrush One Starter: $199/month
- Pro+: $299/month
- Advanced: $549/month
Annual billing saves 15-20%. Moz wins for solo users or small budgets; Semrush justifies higher cost for agencies and multi-channel teams.
User Ratings and Verdict
Semrush averages 4.6/5 across 2,300+ reviews (Capterra, G2), praised for depth but critiqued for complexity. Moz scores 4.5/5 from 349 reviews, lauded for usability but seen as less comprehensive.
Verdict: Semrush wins for most professional use cases in 2026 — larger data, AI tools, PPC/social integration and scalability. Moz suits beginners, budget-conscious users or those needing simple, crawl-heavy workflows.
Both offer free trials: Semrush 7-14 days, Moz 30 days. Test both to match your workflow.
Business
Meta reportedly weighs layoffs affecting 20% of workforce over AI costs
Evercore ISI senior managing director Mark Mahaney breaks down his stock picks on ‘Varney & Co.’
Meta is reportedly weighing layoffs that could impact at least 20% of its workforce as the tech giant looks to offset rising artificial intelligence costs.
The cuts come as the technology company aims to offset the cost of artificial intelligence infrastructure and prepare for greater efficiency brought about by AI-assisted workers, three sources familiar with the matter told Reuters.
The outlet added that the timing and size of the potential layoffs have not been finalized.
When reached for comment, a Meta spokesperson told FOX Business, “This is a speculative report about theoretical approaches.”
META CUTS OVER 1,000 JOBS IN MAJOR METAVERSE RETREAT

Meta CEO Mark Zuckerberg arrives at the Los Angeles Superior Court at United States Court House on Feb. 18, 2026, in Los Angeles, California. (Jill Connelly/Getty Images / Getty Images)
According to Reuters, top Meta executives recently shared plans for the proposed layoffs with other senior leaders at the company.
If the company were to slash 20% of its employees, the layoffs would amount to Meta’s largest restructuring since 2022 and early 2023, the outlet said.
Meta laid off 11,000 workers in November 2022 — around 13% of its workforce at the time, Reuters reported.
The company cut another 10,000 jobs months later.
JUDGE BLOCKS META FROM INTRODUCING ‘EXAGGERATED’ CLAIMS IN SOCIAL MEDIA TRIAL

Meta is reportedly considering layoffs that could affect up to 20% of its workforce as the company invests heavily in artificial intelligence infrastructure. (David Paul Morris/Bloomberg via Getty Images / Getty Images)
Meta employed nearly 79,000 people as of Dec. 31, according to its latest filing.
Other major companies, including Amazon, have recently announced large-scale layoffs tied to AI developments.
In January, Amazon cut around 16,000 jobs and signaled at the time that more reductions could follow.
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Meta is weighing significant workforce reductions as the tech giant ramps up spending on artificial intelligence infrastructure. (Getty Images / Getty Images)
The company previously announced a first round of cuts totaling about 14,000 white-collar layoffs in October, bringing its corporate reductions to roughly 30,000 roles.
In making the cuts, which represented nearly 10% of its white-collar workforce, Amazon cited efficiency gains from artificial intelligence and broader cultural changes.
FOX Business’ Bradford Betz contributed to this report.
Business
Weekly Commentary: At The Brink
Weekly Commentary: At The Brink
Business
Sadanand Date takes charge as Sebi executive director
Date is a 2007-batch IPS officer of the Uttarakhand cadre.
Prior to joining Sebi, he was on central deputation to the Central Bureau of Investigation (CBI), where he served in several key roles, including Superintendent of Police in the Anti-Corruption Branch (ACB) and Bank Securities and Fraud Cell (BSFC), the regulator said in a statement.
He also headed multiple branches in Mumbai, including the Economic Offences Branch, Special Crime Branch, Special Task Branch and Anti-Corruption Branch.
During his tenure with Uttarakhand Police, Date held several leadership positions and served as Superintendent of Police or Senior Superintendent of Police in various districts, such as Uttarkashi, Nainital, Haridwar, Udham Singh Nagar and Dehradun.
He also briefly served as Inspector General (Headquarters) and Director (Traffic) before moving to Sebi.
Date is a medical graduate and holds an MBBS degree from Grant Medical College & Sir JJ Group of Hospitals, Mumbai. He also holds a Master’s degree in Police Management from Osmania University, along with MA (Economics), LLB and LLM degrees from the University of Mumbai.
In addition, he is a Certified Fraud Examiner (CFE). He is also a recipient of the President’s Police Medal for Meritorious Service.
Business
Iran Conflict Triggers A Major Energy Shock
Iran Conflict Triggers A Major Energy Shock
Business
Londoners 'disproportionately' affected by fraud
According to the City of London Police, some 40% of fraud victims nationally are in the capital
Business
Form S-1/A Future Money Acquisition Corporation For: 14 March

Form S-1/A Future
Money Acquisition Corporation For: 14 March
Business
Form 4 Target Corporation For: 14 March

Form 4 Target Corporation For: 14 March
Business
Form 4 Enviri Corp For: 14 March

Form 4 Enviri Corp For: 14 March
Business
BSE, NSE organise mock trading session today: Check timing, purpose, other details
Trading members using third-party trading platforms can also use this opportunity to test their respective trading applications during the mock trading session for various functionalities (including exceptional market conditions), viz., various types of call auction sessions, risk-reduction mode, trading halt, block deals, etc.
Here’s the schedule of trading sessions:
– Log-in – 09:15 am to 09:45 am
– Morning Block Deal Window (PR): 09:45 am to 10:00 am
– Continuous Trading T+1 (PR): 10:15 am to 01:00 pm
– Continuous Trading T+0 (PR): 10:15 am to 12:30 pm
– Closing: 04:00 pm to 04:10 pm
– Post-closing: 04:10 pm to 04:20 pm
– Trade Modification T+1: 04:30 pm
– Trade Modification T+0: 03:45 pmThe exchanges have urged market participants to participate actively in the mock trading sessions.
Exchanges routinely conduct mock trading sessions to test their systems to be able to provide their members with a robust & efficient system for trading with better features.
They also seek feedback from all members. The members can give their feedback for the mock trading session to exchanges by 5:00 pm.
Indian benchmark indices fell sharply on Friday, recording their third successive decline as the Iran-Israel/US war continued to dent market sentiments. The biggest drags were metals, auto, and financial stocks. In a volatile session, the broader Nifty plunged 488.05 points, or 2.06%, to close at 23,151.10, while the 30-share Sensex declined 1470.50 points, or 1.93%, to settle at 74,563.92.
(Disclaimer: The recommendations, suggestions, views, and opinions given by the experts are their own. These do not represent the views of The Economic Times.)
Business
How systematic active investing combines data, discipline and dynamic allocation to help deliver alpha
Considering the above, research teams can track a limited number of companies, process a finite volume of information, and react within time-bound constraints.
Systematic investing represents a meaningful evolution in this framework. It combines human expertise with machine-driven analytical power to create a more structured and scalable investment process.
In essence, systematic investing brings together two complementary strengths:
- Human insight — experience, judgment, and economic understanding
- Machine intelligence — speed, scale, and analytical precision
This fusion allows the investment team to analyse vast datasets, evaluate market signals in real time, and apply consistent decision-making frameworks.
The result is an investment approach that is disciplined, repeatable, and resilient, which are qualities that are increasingly valuable in modern markets.
Why India Is an Ideal Market for Systematic Investing
India’s capital markets are undergoing a structural transformation. Over the past decade, the ecosystem has been shaped by several powerful trends, these include rapid growth in retail investor participation, Digitisation and faster dissemination of information, increasing market depth and sectoral diversity along with Greater liquidity and trading activityIn such an environment, the ability to process information quickly and identify signals efficiently can become a powerful competitive advantage.
This is where the Systematic Active Equity (SAE) strategies stand out.
SAE combines the alpha-seeking intent of active management with rules-based, data-driven execution frameworks that are cost-controlled and risk-managed. This allows investment strategies to identify opportunities more efficiently and implement them with discipline and precision at lower cost.
The Core Pillars of Systematic Active Equity
1. Data-Driven Decision Making at Scale
One of the defining characteristics of SAE strategies is their ability to process vast and diverse datasets. These include traditional financial metrics such as earnings, valuations, balance sheet indicators, Market-based signals like price momentum and liquidity trends. Furthermore, the strategies also include Alternative datasets such as News sentiment analysis, Social media signals, Satellite and geospatial data, amongst others.
The objective is to identify repeatable patterns and predictive signals that can inform investment decisions. Over time, models continuously learn from new information, refine their insights, and adapt to evolving market dynamics.
2. Dynamic and Adaptive Portfolio Construction
Unlike static portfolios or purely benchmark-hugging strategies, SAE portfolios are inherently dynamic. They continuously adjust based on:
- Signal strength
- Changing market conditions
- Factor performance cycles
This enables portfolios to rebalance efficiently and allocate capital where opportunities looks strong. In markets like India—where sector leadership and market themes can rotate rapidly—this adaptability becomes an important source of investment edge.
3. Integrated Risk Management
Risk management in systematic strategies like SAE is not a separate layer applied after portfolio construction. Instead, it is embedded within the investment framework itself.
This includes:
- Volatility targeting
- Position sizing/weighting frameworks
- Diversification across sectors and market caps
- Active Risk control mechanisms
- Analyzing factor exposures and tilting them based on strategy goals
- Focusing on risk-return metrics like IR (Information Ratio) Alpha consistency as a target
- Eliminating key-man risk
The goal is not only to generate returns but also to ensure consistency of outcomes across market cycles.
How Systematic Investing Reduces Behavioural Biases
Traditional discretionary investing, while driven by expertise, can sometimes be influenced by behavioural biases such as, Recency bias, Overconfidence etc
By reducing the influence of emotion and subjectivity, systematic strategies enable a more consistent and forward-looking investment process, thereby eliminating human biases by relying on , pre-defined investment rules, Data-backed signals and Objective decision frameworks
Ensuring Continuity Beyond Individuals
Another structural advantage of SAE lies in its process-driven nature. In traditional setups, fund performance can sometimes be closely associated with individual portfolio managers and hence lead to key man risk. Changes in personnel may lead to shifts in strategy or portfolio construction leading to very different risk and return orientations than originally anticipated. Systematic investing reduces this dependency. Despite changes in the investment team, the underlying models remain constant as data pipelines continue operating ensuring the overall investment philosophy remains undisturbed.
In many ways, it is like changing the driver while the navigation system guiding the journey remains the same.
Combining Human Expertise with Machine Precision
Despite common perception, systematic investing is not about replacing human decision-making. Instead, it is about augmenting human expertise with technology.
Humans play a critical role in
Designing robust and efficient investment frameworks is important to avoid GIGO (Garbage-In, Garbage-Out)
- Selecting relevant signals
- Interpreting macroeconomic context to decide on active risk levels
- Monitoring and refining models
Machines, in turn, excel at:
- Processing vast datasets
- Identifying patterns across markets
- Executing strategies with speed and consistency
Together, this partnership creates a powerful investment engine—where humans define the “what” and “why,” and machines optimise the “how” and “when.”
A New Paradigm for India’s Investors
As India’s markets become more complex, information-rich, and competitive, investors increasingly require strategies that can combine discipline, scalability, and adaptability.
Systematic Active Equity addresses this need by integrating:
- Data-driven intelligence
- Machine efficiency
- AI/ML techniques
- Human oversight and governance
The outcome is a robust and repeatable investment approach designed to navigate volatility, capture opportunities, and deliver alpha over time with controlled risk and reduced cost.
For Indian investors, this represents a shift towards a more institutional-grade investment framework incorporating global best practices.
(The author is CIO at JioBlackRock Asset Management)
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