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Why Are Australian Business Owners Choosing Workshops Over Marketing Agencies?

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Where U?

Across Australia, more business owners are rethinking a decision to outsource customer acquisition to a marketing agency.

For years, the retainer model has been the default solution for founders who want more enquiries but don’t have the time, confidence, or internal expertise to run advertising themselves. In many cases, agencies do deliver results. But a growing number of Australian founders are finding that even when leads come in, the arrangement can leave them with limited control over the system that drives the growth. That’s why workshops have started to gain momentum as alternatives where owners learn how to build acquisition systems they can operate internally.

One example is Where U?,” a two-day in-person workshop designed to teach Australian business owners how to generate leads using Meta and Google Ads, framed less as a “marketing hack” and more as a repeatable engine.

The Problem Is Dependency

Many business owners walk away from agencies because the dependency can become uncomfortable. When customer acquisition sits entirely outside the business, owners often feel exposed. If results drop, they may not know why. If an account manager changes, the strategy can shift. If communication slows down, decisions get delayed. Over time, a business can end up paying for outcomes it can’t clearly explain or replicate.

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That’s a serious risk when customer acquisition determines revenue stability.

Even strong agencies can struggle to understand the nuances of a business the way the founder does. Business owners know the real objections customers raise, the offers that convert, the services with the highest margins, and the reasons clients choose them over competitors. Translating years of customer experience into a short onboarding call rarely captures the full picture.

Workshops appeal because they reduce that gap. Instead of outsourcing understanding, owners build it themselves.

Workshops Offer Internal Capability

The biggest difference between a workshop and a retainer isn’t cost. It’s what the business owns at the end of it. With an agency, you may get leads, but the expertise often stays with the provider.

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With an in-person workshop, the goal is capability transfer. Owners leave with knowledge of how the system works and what levers move performance. They understand how targeting influences lead quality, how messaging impacts the conversion, and what metrics indicate a problem BEFORE revenue is affected.

That doesn’t mean every founder becomes a full-time marketer. But it does mean they become far more effective decision-makers.

Once a business understands the mechanics of acquisition, outsourcing becomes smarter. Instead of relying blindly on a provider, owners can hire specialists selectively while maintaining strategic control.

Why In-Person Workshops Are Gaining Traction Again

A growing number of founders are starting to treat lead generation like key infrastructure to their business.

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That shift is being driven by a simple reality: referrals aren’t predictable. Reputation takes time. And in many industries, the speed of growth is limited by how consistently new customers enter the pipeline.

That’s why more owners are focusing on building systems that create repeatable demand. Systems that don’t rely on luck, seasonal spikes, or platform changes, they don’t understand.

Workshops fit this new mindset because they deliver structure. Instead of random marketing activity, owners build a process that can be measured, improved, and repeated.

Where U?(Founded by Brandon Willington) was one of the first Companies in Australia to push this direction with strong satisfaction and increasing demand for workshops as momentum continues to build.

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Owners Want Control Over Growth

The rise of workshops is a response to the new reality of running a modern business. Growth is harder to predict. Competition is higher. Customer attention is fragmented. And when the pipeline slows, the consequences hit quickly.

Workshops are gaining popularity because they offer business owners something that outsourced lead generation often doesn’t: control. The most valuable outcome isn’t simply generating leads. It’s understanding how demand is created so it can be repeated, improved, and scaled over time.

For Australian business owners looking for stability, that shift toward ownership may become one of the defining growth strategies of the decade.

For more information about “WhereU?” Workshops, visit: https://www.whereu.com.au/

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King Charles III ‘Ready to Support’ Investigation Into Former Prince Andrew Over Epstein Links

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Britain's King Charles III delivers a speech from the Throne to open the first session of the 45th Parliament of Canada
Britain's King Charles III delivers a speech from the Throne to open the first session of the 45th Parliament of Canada
AFP

Buckingham Palace has released a statement regarding King Charles III’s sentiments over the newest allegations against the former Prince Andrew.

The former prince, who now goes by the name Andrew Mountbatten-Windsor, has been accused of passing confidential reports to the late sex offender Jeffrey Epstein while the former worked as a British trade envoy.

King Charles ‘Ready to Support’ Investigation

The Thames Valley Police has confirmed that it is assessing the new allegations against Andrew Mountbatten-Windsor, according to a report by People.

In response, the Buckingham Palace released a statement that says, “The King has made clear, in words and through unprecedented actions, his profound concern at allegations which continue to come to light in respect of Mr. Mountbatten-Windsor’s conduct.”

“While the specific claims in question are for Mr. Mountbatten-Windsor to address, if we are approached by Thames Valley Police, we stand ready to support them as you would expect, the statement added.

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Buckingham Palace’s statement also reiterates that “Their Majesties’ thoughts and sympathies have been, and remain with, the victims of any and all forms of abuse.”

William, Catherine Address Andrew’s Epstein Issues

William and Catherine, the Prince and Princess of Wales, have also broken their silence regarding the controversy surrounding Andrew Mountbatten-Windsor.

According to a report by ABC News, a spokesperson for Kensington Palace said that “I can confirm The Prince and Princess have been deeply concerned by the continuing revelations.”

“Their thoughts remain focused on the victims,” the spokesperson added.

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Podium Minerals announces executive changes

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Podium Minerals announces executive changes

Shares in junior Podium Minerals closed trade Wednesday up 9 per cent to 7.1 cents, on the back of several notable executive appointments.

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Entra ASA (ENTOF) Q4 2025 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Sonja Horn
Chief Executive Officer

Welcome to Entra’s fourth quarter presentation brought to you here from Oslo. Let me start by enlighting you on what you can see on this picture. This is Christian Krohgs gate 2 in Oslo, our planned redevelopment project, which we, in the quarter announced that we have entered into a partnership with Skanska to develop.

So moving on to the highlights. Rental income of NOK 787 million in the quarter. That is NOK 20 million up compared to same quarter last year, meaning also that the effects from previous divestments have been offset by an increase through projects feeding into the management portfolio. Net income from property management of NOK 425 million in the quarter, that is up with NOK 108 million compared to same quarter last year, mainly explained by the completion and divestment of our project in Trondheim. The net value changes in the quarter were NOK 56 million. And in that, we have also included the positive value uplifts on the investment properties of NOK 111 million. Profit before tax of NOK 476 million in the quarter, and our EPRA NRV is up with NOK 2 per share to NOK 169 in the fourth quarter. We’ve had a good quarter in respect of operations with a positive net letting of NOK 4 million, and we have also completed 3 projects this quarter, one new build project in Trondheim, which also has been forward sale. So upon closing of that transaction, we have taken a gain of NOK 101 million in the fourth quarter.

And our Board has decided to

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Multiplex likely to build Blackburne’s $350m Karrinyup project

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Multiplex likely to build Blackburne’s $350m Karrinyup project

The luxury apartment development looks to be finally going ahead, following its approval three and a half years ago.

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Barratt Redrow HY26 presentation: Completions up 4.7%, margins under pressure

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Barratt Redrow HY26 presentation: Completions up 4.7%, margins under pressure


Barratt Redrow HY26 presentation: Completions up 4.7%, margins under pressure

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Children bombarded with weight loss drug ads online, says commissioner

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Children bombarded with weight loss drug ads online, says commissioner

The Children’s Commissioner suggested social media advertising for children should be banned.

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What’s driving Northern Ireland’s falling fuel costs?

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What's driving Northern Ireland's falling fuel costs?

“Locally, the prices are very much linked to geopolitical instability, they’re linked to supply and demand at global level… and money markets, currency exchange rates, which again there’s no ability for people in Northern Ireland to control,” explained Smyth.

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How to Choose Your Forex Broker? A 2026 Guide for UK Investors

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Stock,Market,Or,Forex,Trading,Graph,And,Candlestick,Chart,Suitable

In the vast and often turbulent ocean of the financial markets, your broker is your vessel. Choose a sturdy, well-equipped ship, and you can navigate through economic storms to reach your destination.

Choose a leaky raft, and you may find yourself sinking before you even leave the harbor. As we settle into 2026, the retail forex industry has become more competitive than ever. Hundreds of brokers are vying for your attention with flashy advertisements and promises of low spreads. However, for the serious investor, the decision must be based on rigorous due diligence rather than marketing hype. Whether you are a seasoned trader looking to switch providers or a novice taking your first steps, selecting the right partner is the single most critical decision you will make. This guide breaks down the essential criteria for choosing a broker that aligns with your financial goals and risk appetite.

1. Regulation and Safety of Funds

The first rule of trading is preservation of capital. Before you even look at spreads or trading platforms, you must verify the broker’s regulatory status. In 2026, the distinction between regulated and unregulated entities is stark.

The Importance of Tier-1 Licenses

A reputable broker will always be authorized by a top-tier regulatory body. In the UK, this is the Financial Conduct Authority (FCA). Other respected regulators include ASIC (Australia) and CySEC (Cyprus). These bodies enforce strict standards, such as segregating client funds from the company’s operating capital. According to Wikipedia, regulatory oversight is the primary defense against fraud in the retail forex market, ensuring that brokers adhere to fair practices and maintain sufficient capital reserves.

Negative Balance Protection

Ensure your broker offers negative balance protection. This feature guarantees that you cannot lose more than your initial deposit. In a market known for its volatility, where gaps can occur over the weekend, this safety net is indispensable for managing your long-term financial health.

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2. Trading Costs and Transparency

Every pip counts. Over the course of a year, the difference between a 1-pip spread and a 2-pip spread can amount to thousands of pounds in transaction costs. However, low costs should not come at the expense of execution quality.

Spreads vs. Commissions

Brokers generally operate on two models:

  • Commission-Free: You pay no separate fee, but the cost is built into a slightly wider spread.
  • Raw Spread/ECN: You get spreads as low as 0.0 pips but pay a fixed commission per lot traded. For high-volume traders and scalpers, the raw spread model often proves cheaper. A leading forex broker will be transparent about these costs, displaying them clearly on their website rather than hiding them in the fine print.

Hidden Fees

Be wary of non-trading fees. Some brokers charge for withdrawals, inactivity, or even currency conversion. Always check the “banking” or “funding” section of the broker’s site to ensure you won’t be penalized for moving your own money.

3. Execution Speed and Infrastructure

In 2026, technology is the great equalizer. The speed at which your order travels from your terminal to the market can determine whether you make a profit or suffer “slippage” (getting filled at a worse price than expected).

Dealing Desk (DD) vs. No Dealing Desk (NDD)

  • Market Makers (DD): These brokers take the other side of your trade. While they offer stable spreads, there is an inherent conflict of interest.
  • NDD/STP Brokers: These brokers route your orders directly to liquidity providers (banks, hedge funds). This model is generally preferred by professional traders as it ensures transparency and faster execution without human intervention.

Platform Stability

Does the broker offer industry-standard platforms like MetaTrader 4 (MT4), MetaTrader 5 (MT5), or cTrader? Proprietary platforms can be good, but they often lack the advanced customizability of established software. Ensure the platform has a track record of stability during high-impact news events.

4. Range of Markets and Instruments

While your primary focus might be forex, a diversified portfolio is key to risk management. The best brokers in 2026 act as multi-asset gateways.

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Beyond Currency Pairs

Look for a broker that offers access to:

  • Commodities: Gold, Silver, Oil.
  • Indices: S&P 500, FTSE 100, DAX.
  • Shares: Access to global equities. Having all these assets under one roof allows you to hedge your positions. For example, if the USD weakens, you might want to long Gold. Being able to do this instantly on the same account is a massive logistical advantage.

5. Customer Support and Education

Even the best technology fails occasionally, and you will eventually have a question. When that happens, you need immediate answers.

24/7 Availability

The forex market runs 24/5, and crypto markets run 24/7. Your broker’s support should match these hours. Test their live chat before you sign up. Do they answer in seconds, or are you stuck in a queue?

Educational Resources

A broker invested in your success will provide educational tools. Look for webinars, daily market analysis, and tutorials. Furthermore, understanding risk and return is fundamental to your survival in the markets; a good broker will provide resources that help you grasp these concepts rather than just encouraging you to trade blindly.

Conclusion: Making the Final Call

Choosing a forex broker is not a decision to be rushed. It requires balancing cost, safety, and technological capability. By focusing on regulated entities that offer transparent pricing and NDD execution, you set a solid foundation for your trading career. Remember, the goal is not just to find a place to trade, but to find a partner that facilitates your growth as an investor. Take your time, test their demo accounts, and ensure they meet the high standards required for trading in 2026.

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Siemens Energy AG 2026 Q1 – Results – Earnings Call Presentation (OTCMKTS:SMNEY) 2026-02-11

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

This article was written by

Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team

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Clear Channel Outdoor to be Acquired by Mubadala

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Clear Channel Outdoor to be Acquired by Mubadala

Out-of-home advertising company Clear Channel Outdoor Holdings agreed to be sold to Mubadala Capital, in partnership with TWG Global, in a deal with a $6.2 billion enterprise value.

The transaction is worth $2.43 a share. Clear Channel shares closed at $2.19 on Monday and rose 5% after hours. The company said the deal provides a 71% premium to the unaffected share price of Oct. 16, the last trading day before media reports about a potential deal.

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