Work at former Leaf site in Liverpool city centre caused controversy

Replacements for historic windows at a Liverpool city centre restaurant that were ripped out and destroyed were deemed “unacceptable” and must be replaced. It was revealed last Autumn how Liverpool Council launched an investigation into changes to the front of the former Leaf building on Bold Street.

Restaurant chain Loungers – behind popular locations such as Cosy Club – submitted a bid to the city council to transform the venue with new signage and lights on the building’s frontage. However, work was done on the building which has breached the local authority’s rules on development.

This included the unauthorised replacement of the original Crittall windows with aluminium windows. These failed to accurately replicate the original design dating back to the 1930s.

This was undertaken by the building’s landlord, rather than Bristol-based Loungers which said it was “as disappointed as everyone else” by the window’s removal. Now a retrospective application has been made by Lead Properties Liverpool Ltd to replace the offending aluminium windows with like-for-like metal replicas of the original design.

A heritage statement set out how the removal of the original windows was undertaken following professional recommendation that the existing windows were beyond repair, and due to their size and their location at first floor they were deemed to be unsafe and non-compliant with modern safety guidelines.

The current application seeks to replace the new windows designed to replicate the original windows as found on site prior to their removal. The replacement windows and repair works to the façade have been informed by discussions with the city council.

Following the involvement of specialist window manufacturers, it is now proposed to replace the unauthorised windows with ones which replicate the style, material and overall aesthetic of the original windows as closely as possible. The replacement windows are proposed to follow the same pattern of windows as previously found on site, with a bow window to each outer bay, one bow window to the central bay and two flat windows to the remaining bays.

The window openings are to match those of the original windows. Following much discussion with manufacturers, the wave pattern glazing bar, which was an integral feature to the original windows, is proposed to be replicated on the new windows.

The fresh exterior of the Deco Lounge was unveiled in January with the new aluminium frames in place. Natalie and Graham Haywood, the building’s landlords and owners of the Leaf café, said in a statement: “As the landlords of 65-67 Bold Street in Liverpool, we took the decision to remove the existing windows after it was deemed they could no longer be repaired.

“In progressing this work, we acknowledge that poor professional advice was followed, both in relation to the need for planning permission and the specification of the replacement windows. This was an error, and we fully accept responsibility for it. We apologise for the concern this has caused to the local community and the new tenants, Loungers.”

By Grace Su & Jean Yu CFA, Ph.D.

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Key Takeaways

• Global equity markets delivered solid fourth-quarter gains, with value stocks outperforming growth as market participation continued to broaden beyond mega cap technology.
• The Strategy outperformed its benchmark during the quarter, driven by strong stock selection in communication services, financials and industrials.
• With valuation dispersion elevated and fundamentals improving across a widening set of companies, we believe the opportunity set for global value improvers remains attractive heading into 2026.

Market Overview

Global equity markets generated positive returns in the fourth quarter, with value stocks outpacing growth for the quarter and only slightly trailing growth on a full-year basis. The MSCI World Index rose 3.1% in the quarter to finish up 21.1% for 2025, outperforming the S&P 500 Index’s gains of 2.7% for the quarter and 17.9% for the year. Value stocks also maintained leadership during the fourth quarter, with the MSCI World Value Index returning 3.3% compared to the MSCI World Growth Index’s 2.8%.

In the fourth quarter, market narratives remained heavily focused on artificial intelligence-related investment, reflected most visibly in the outsize performance of technology-heavy markets such as Taiwan and South Korea. However, the quarter also saw continued strength across emerging markets, commodities and select value-oriented sectors, underscoring a gradual broadening in market participation. A weaker U.S. dollar and expectations for easier monetary policy supported sentiment toward emerging markets and consumer-sensitive areas.

From a macroeconomic perspective, growth continued to slow in Europe, particularly across manufacturing-related industries, though services activity remained resilient and equity markets generally held up well. In China, signs of stabilization in manufacturing activity supported risk appetite, while the U.S. consumer remained comparatively resilient. Despite the “everything rally” that characterized much of 2025, the fourth quarter highlighted how expectations, positioning and valuation continue to play an outsize role in driving relative outcomes.

The fourth quarter highlighted how expectations, positioning and valuation continue to play an outsize role in driving relative outcomes.

Quarterly Performance

The ClearBridge Global Value Improvers Strategy outperformed its benchmark during the fourth quarter, supported by strong stock selection across communication services, financials and industrials, partially offset by weakness in information technology (‘IT’) and health care.

Despite being the worst-performing sector of the MSCI World Value benchmark, communication services represented a bright spot for the Strategy. Alphabet (GOOG) rose on strong revenue growth in its latest earnings, driven by accelerating ads, cloud revenue growth and, importantly, AI-driven ad optimization, benefiting from its depth of data and tech.

Financials were among the largest contributors to relative performance. Banco Bilbao Vizcaya Argentaria (BBVA) (‘BBVA’), a Spain-based global banking group with leading franchises in Mexico and Turkey, performed well as improving credit trends, disciplined cost control and a favorable capital return profile supported earnings. The bank also benefited from easing macro concerns in Europe and resilient loan growth in key international markets. Lloyds Banking (LYG), a U.K.-focused retail and commercial bank, also contributed as macroeconomic risks tied to the U.K. budget, including potential incremental taxes on banks, proved overdone and investor focus returned to the company’s strong earnings visibility and attractive capital return profile.

Industrials also contributed positively, led by several multi-quarter compounders. Siemens Energy (SMNEY), a German manufacturer of power generation and transmission equipment, continues to benefit from rising global investment in grid upgrades and power generation capacity, particularly as utilities expand infrastructure to meet data center electricity demand. Hitachi (HTHIY), a Japanese industrial and technology conglomerate, continued to simplify its portfolio and improve margins while benefiting from exposure to digital infrastructure and electrification themes.

On the down side, stock selection in IT detracted from relative performance. Microchip (MCHP), a U.S.-based semiconductor manufacturer, reduced forward guidance as tariff and demand uncertainty continued to delay the cyclical recovery of its business. Corcept Therapeutics (CORT), a U.S.-based biotechnology company focused on endocrinology and oncology indications, declined late in the quarter following a Food and Drug Administration Response Letter that cited the need for additional evidence to support approval of its relacorilant program. This introduced uncertainty around the timing and commercial potential of a key pipeline asset, and we ultimately elected to exit the position.

From a regional perspective, relative performance benefited from strong contributions in Europe ex U.K., led by financials and industrials holdings, as well as Japanese stock selection in industrial and technology-oriented sectors. Weakness in due to company-specific developments weighed on North American returns.

Portfolio Positioning

Rising electricity demand from AI, electrification and infrastructure investment favors companies involved in grid modernization, storage and efficiency solutions. A more constructive outlook toward renewables is also improving the opportunity set. A compelling example of this is new portfolio addition Brookfield Renewable (BEP), the renewable energy arm of Brookfield Asset Management (BAM), which benefits from its parent’s scale, development expertise and funding. AI-driven data center growth is supporting stronger contracting dynamics and longer-term visibility for Brookfield. Additionally, its stake in Westinghouse provides exposure to the global nuclear buildout, offering further potential upside.

We also established a position in Merck KGaA (MKKGY), a Germany-based science and technology company with businesses spanning life sciences, health care and electronics. While portions of its health care segment have faced near-term revenue pressure, recent acquisitions and a deep pipeline offer longer-term optionality, and we believe the market is underappreciating a cyclical recovery in its life sciences and electronics businesses as order trends stabilize. Merck’s business strongly aligns with SDG 3 (Good health and well-being) as it develops innovative therapies in oncology, neurology and immunology that address major non-communicable diseases and reduce disease burden and premature mortality to improve treatment outcomes for serious chronic conditions.

We exited PayPal (PYPL), a global digital payments platform, concluding that the core business has struggled to reaccelerate under new leadership amid exposure to structurally slower-growing areas of e-commerce. While operational improvements are ongoing, we believe the company’s scale and end market exposure make a meaningful rerating more challenging in the near-to-medium term. We also exited ICON (ICLR), a contract research organization, as evolving competitive dynamics and a less favorable growth outlook led us to reallocate capital toward opportunities with clearer earnings visibility.

Outlook

We enter 2026 with a more stable macro environment than this time last year. Inflation has moderated globally, giving central banks room to ease, while fiscal programs – from U.S. industrial and infrastructure spending to expanded European budgets and targeted Chinese stimulus – continue to support activity. With the effective U.S. tariff rate already having peaked, companies that absorbed tariff-related cost pressures in 2025 should lap those headwinds, creating modest tailwinds for growth.

Several themes are likely to shape markets in 2026:

Monetary easing should broaden growth: Lower rates should help support a recovery in manufacturing and small-business activity, while also benefiting rate-sensitive sectors such as housing, utilities and infrastructure. Europe and Japan remain well positioned given ongoing pro-growth policies.

Leadership expands beyond mega cap AI: While AI remains foundational, power, logistics and efficiency improvements are becoming equally important investment themes. Companies that enable the next phase of the AI cycle – rather than those solely capturing its front-end demand – are increasingly well-positioned.

Emerging markets retain meaningful value: Although outside our benchmark, EM remains one of the more attractively valued areas globally, trading at roughly 40% discount to the U.S. Disinflation offers monetary flexibility, countries like Brazil and Mexico are on firmer fiscal footing and easing dollar liquidity should support flows, creating a more fertile ground for potential alpha generation.

The U.K. looks increasingly compelling: Attractive valuations, improving inflation dynamics and falling gilt yields have created a supportive backdrop – particularly for its concentration of service-oriented industries that should benefit from AI and are spared from tariff headwinds and threats of excess capacity of Chinese exports.

M&A could provide an additional tailwind: Deregulation, strategic repositioning and the prospect of lower interest rates may support an uptick in M&A globally. Companies will likely act more decisively in an environment with reduced policy uncertainty.

With a more balanced macro backdrop, healthier geographic diversification and an expanding set of fundamental catalysts, 2026 presents a more attractive opportunity than the narrowly led markets of recent years. The companies best positioned from here are those driving meaningful internal financial, operational and sustainability-related improvements that can support long-duration value creation.

Portfolio Highlights

The ClearBridge Global Value Improvers Strategy outperformed its MSCI World Value Index benchmark during the fourth quarter. On an absolute basis, the Strategy had gains in eight of the 10 sectors in which it was invested (out of 11 total). The financials sector was the greatest contributor while the IT sector was the main detractor.

On a relative basis, overall stock selection contributed to performance. Stock selection in the communication services, financials, industrials, utilities and consumer staples sectors proved beneficial. Conversely, stock selection within the IT and health care sectors weighed on returns.

On a regional basis, stock selection in Japan, overweights to the U.K. and Europe Ex U.K and an underweight to North America proved beneficial. Conversely, stock selection in North America weighed on performance.

On an individual stock basis, BBVA, Alphabet AstraZeneca (AZN), Siemens Energy and Hitachi were the leading contributors to relative returns during the quarter. The largest detractors were Corcept Therapeutics, CNH Industrial (CNH), Compass Group (CMPGY), Micron Technology (MU) (not owned) and Paypal.

ESG Highlights: The Evolving Proxy Landscape

Of the tools public equity investors can use to advocate for sustainable business practices, proxy voting is one of the more visible and powerful. It was vigorously debated in 2025. Throughout the year the SEC tightened parameters for shareholder proposals, strengthening the grounds on which they can be excluded from annual meetings. 1 It announced it would no longer “respond to no-action requests for, and express no views on, companies’ intended reliance on any basis for exclusion of shareholder proposals under Rule 14a-8,” with minimal exceptions. 2 The likely result will be to enable companies to exclude proposals without having to seek SEC approval, leading to fewer shareholder proposals making it to a vote.

Against this backdrop, the broad trends of the 2025 proxy season were a decline in environmental and social proposals and heightened scrutiny on governance issues. Major topics of environmental proposals filed included emissions disclosures and climate risk and plastic pollution. Social proposals, which were reduced in number, showed continued concern with workforce-related risks like pay equity, workplace safety, and diversity and inclusion. Like environmental proposals, social proposals received less support in 2025 than in previous years, although many of these proposals filed were perhaps “overly prescriptive, duplicative of existing disclosures, or insufficiently tailored to company-specific issues,” 3 a reminder that such proposals need to be judged on a case-by-case basis.

Declines in environmental and social proposals and an increase in governance proposals (which received steady support, all told) were also reflected in ClearBridge’s voting activity in 2025 (Exhibit 1).

The continued – and apparent increase in – relevance for governance topics reflects our view that good governance is a catalyst for value creation: board and chair independence reduces insular oversight; separating CEO and board chair roles reduces the potential for conflicts of interest; diversity on the board leads to more varied views and strengthens governance; board tenure should balance experience with innovation; linking compensation with sustainability factors could improve environmental stewardship and ensure the social license to operate. We have seen incremental improvements across many of these goals in recent years, and they remain worthy of supportive company dialogue.

Exhibit 1: Shareholder Proposals Voted on by ClearBridge

The continued – and apparent increase in – relevance for governance topics reflects our view that good governance is a catalyst for value creation: board and chair independence reduces insular oversight; separating CEO and board chair roles reduces the potential for conflicts of interest; diversity on the board leads to more varied views and strengthens governance; board tenure should balance experience with innovation; linking compensation with sustainability factors could improve environmental stewardship and ensure the social license to operate. We have seen incremental improvements across many of these goals in recent years, and they remain worthy of supportive company dialogue.

Voting on a Case-by-Case Basis

Per ClearBridge’s Proxy Voting Policy, we evaluate certain environmental and social proposals on a case-by-case basis. While we would generally be supportive of ESG proposals, we also consider whether the ask from the shareholder proposal has merit and whether the wording in the proposal diminishes or enhances shareholder value.

We also take note if a proposal does not seem to recognize substantial improvements by the issuer on the requests being addressed. This is an important element of ClearBridge’s approach to proxy voting and our partnership approach to active ownership: we engage with CEOs, CFOs and other company leaders regularly about all factors that could materially affect value creation. This provides a valuable information component for assessing the merits of shareholder proposals.

Here we offer highlights of some recent ClearBridge votes and our thinking behind them.

Companies Are Making Sustainability Improvements

Amazon.com (AMZN) is a good example of a company that has made substantial improvements in areas where it nevertheless continues to see proposals: in 2025, for example, we examined a shareholder proposal asking the company to report on efforts to reduce plastic packaging. The company has received similar proposals for the past five years but has been making significant progress, addressing the resolutions of the proposals with improvements each year.

We chose not to support this proposal this year on the grounds that the company has already been reporting its plastic packaging reduction efforts and has quantified and published the improvements to the public each year. Such improvements include transitioning away from plastic in its outbound packaging and working with its vendors to let them ship in their own brand packaging via their Ships in Product Packaging (‘SIPP’) program – reducing the use of an Amazon box on top of the product packaging. In addition, as of October 2024, Amazon has removed all plastic air pillows from delivery packaging used in its global fulfillment centers, which to date is the biggest decrease in plastic packaging in North America.

Moreover, through innovation and investment in technologies, processes and materials since 2015, Amazon has been able to reduce the weight of the packaging per shipment by 43% on average and avoided more than three million metric tons of packaging material. There are other achievements in packaging (both plastic and other materials) that the company has reported publicly.

Amazon is advancing partnerships and research to improve recycling infrastructure, engaging with organizations such as the Ellen MacArthur Foundation and The Recycling Partnership and demonstrating its efforts to align with industry peers, even if Amazon is not formally a signatory to the New Plastics Economy Global Commitment. We would still like to see Amazon publish an overall baseline of plastic used across its entire supply chain, to add to its robust reporting levels for outbound packaging practices.

Voting Requires Deep Knowledge of the Company

Our portfolio managers chose not to support a shareholder proposal asking Microsoft (MSFT) to report on the risks of its European Security Program (‘ESP’) being used for censorship of free speech. We thought this proposal appeared to conflate a cybersecurity initiative with speech regulation and could mislead investors on the nature of the ESP. The company launched the ESP in response to the sharp rise in ransomware and cyberattacks involving espionage, data theft and disruption of democratic institutions.

Microsoft’s ESP provides structured, limited-scope support to governments by sharing insights into these threats and aligns with Microsoft’s Information Integrity Principles, which emphasize trusted information and freedom of expression rather than content moderation, surveillance or speech regulation. The company also participates in the Global Network Initiative (‘GNI’), which independently evaluates its adherence to principles protecting privacy and free expression.

Executive Compensation Should Be Reasonable

We actively engaged UnitedHealth Group (UNH)’s Board of Directors over the course of 2025 about the appropriateness of the compensation for their executive team.

The company serially missed earnings expectations, resulting in underperformance relative to the S&P 500 Index by 20% in both 2023 and 2024. Further, UnitedHealth had a major cybersecurity incident that jeopardized payments throughout the U.S. health care system, and public sentiment toward the company was at historic lows. Despite poor results, United asked investors to support pay increases for the CEO and CFO, while withholding any bonus payment to the family of murdered executive Brian Thompson. We opposed the proposed pay scheme, as did 40% of voting investors, and we accordingly expressed our views to the board.

Following the proxy vote, UnitedHealth announced it would replace both the CEO and the CFO. UnitedHealth’s board failed to hold either outgoing executive accountable for poor performance, and it allowed both of them to keep very significant unvested compensation. We again expressed our dissatisfaction to the board about its compensation decision.

Seeking to Enhance Shareholder Value

In voting proxies, we are guided by general fiduciary principles. Our goal is to act prudently, solely in the best interest of the beneficial owners of the accounts we manage. We attempt to provide for the consideration of all factors that could affect the value of the investment and will vote proxies in the manner that we believe are consistent with efforts to maximize shareholder values.

Among these factors would also be issuance of preferred shares. For example, the ClearBridge Emerging Markets Strategy portfolio managers considered a proposal at Localiza (LZRFY), a Brazilian car rental company, which held an out-of-cycle extraordinary general meeting to approve the creation of preferred stock.

Although the issuance of preferred stock adds complexity to common shareholders, the background here was telling: Brazil was to initiate a new dividend tax in January 2026 and companies were advancing dividends and bonus share issues to use up distributable reserves before the year end.

We judged that shareholder voting rights were being maintained and the company was attempting to issue bonus shares before the year-end tax increase. Ultimately, we agreed with management that the share issue was in the interest of shareholders and voted in favor of the proposal.

Grace Su, Managing Director, Portfolio Manager

Jean Yu, CFA, PhD, Managing Director, Portfolio Manager

References

1. Staff Legal Bulletin No. 14M.
2. Statement Regarding the Division of Corporation Finance’s Role in the Exchange Act Rule 14a-8 Process for the Current Proxy Season, Nov. 17, 2025. U.S. Securities and Exchange Commission.
3. “2025 Proxy Season Review: From Escalation to Recalibration,” Harvard Law School Forum on Corporate Governance. Sept. 15, 2025.

Original Post

Editor’s Note: The summary bullets for this article were chosen by Seeking Alpha editors.

Pumpfields and Limekilns described as ‘vital but neglected district’

More than 7,000 homes, parks and improved transport connections could be built as part of a new “transformative” masterplan for the northern edge of Liverpool city centre. Liverpool Council is to unveil its plan for the Pumpfields and Limekilns area which would be connected with the authority’s wider regeneration proposals.

Members of the local authority’s cabinet will this week be asked to endorse a strategy in the form of a supplementary planning document (SPD), that will embrace the site’s past while creating a sustainable, vibrant, mixed-use new neighbourhood delivering new homes, along with improved infrastructure and community facilities. The SPD sets out how the “vital but neglected district” represents a critical part of the jigsaw linking the heart of Liverpool to the established residential communities to the north and the emerging regeneration areas along the waterfront.

An SPD is a technical document that planning authorities can produce to provide guidance on planning policies in a Local Plan. Under the new vision outlined by Liverpool Council, the area around Pumpfields and Limekilns could become a ” highly sustainable extension of the city centre, accommodating substantial housing growth and optimising strategic economic benefits.”

The document outlines how the proposals, which would take place over a number of years, would connect the area to the wider redevelopment projects around the northern waterfront known as Liverpool North. It said: “The site has the ability to facilitate improved public transport, which will benefit Liverpool North and the city centre.”

Pumpfields and Limekilns is currently an island site, severed by Scotland Road to the east, Leeds Street to the south, Great Howard Street to the west, and the Kingsway Tunnel to the north. The proposed development seeks to unlock and reintegrate the site through the creation of new and improved connections with the surrounding neighbourhoods and wider city.

Among the new infrastructure is the potential for approximately 7,283 new homes. This would be a mix of townhouses, maisonette and apartments, the majority of which would be one and two-bedroom.

Following the original vision of the Liverpool Waterfront SPD, a new half a kilometre long green corridor named Kingsway Park would restore natural element to the area which is currently comprising residential buildings, surface car parking and vacant land.

The proposed park connects the existing green space of Ennerdale Park with the larger expanse of Central Park within the emerging Liverpool Waters masterplan. Kingsway Park would also occupy an area historically lacking in open green space – where rural fields were rapidly replaced with factories during the Industrial Revolution.

The masterplan also proposes the potential relocation of the Blackstock Gardens Memorial, which commemorates those who lost their lives during a Second World War air raid in 1940. Although not a designated heritage asset, the memorial holds significant social value.

It could be sensitively relocated within a new memorial garden, which will form a green link between Kingsway Park and Pumpfields Road. It is hoped the wider regeneration of the area would establish a sustainable and inclusive 20-minute neighbourhood.

The document said: “The masterplan will be a safe place for children to play out, young people will feel welcome and included and people of all genders, abilities and ages will enjoy spending time outside. This will benefit the community as a whole, allowing people to get to know their neighbours, feel safer from traffic, experience less pollution, having more places to rest and enjoy green space and nature and know that the next generation will grow up in a friendly and supportive environment.”

Locations within the district could also be in line for major transformation, including Blackstock Street. Under the terms of the SPD, this would be repurposed into a pedestrian priority route with vehicular access gateways at either end of the street prioritising pedestrians and cyclists at certain times of the day and allowing local businesses to spill out into the street.

Additionally, Canal Square, which once formed the historic end of the Leeds and Liverpool Canal, would become a “civic heart, acting as a catalyst for regeneration and offering vital open space relief amid the anticipated higher-density developments within the Tall Buildings zone along Leeds Street and Great Howard Street.” This would include a flexible, multi-functional civic space that accommodates local retail, informal gathering, and a wide range of community and cultural events.

A new linear water feature will also mark the historic alignment of the canal. A vibrant city centre boulevard would form the reactivation of Leeds Street. With improved crossings and widened footway, analysts say this could help address severance caused by high traffic flows.

It added: “While it will continue to serve as a key east–west artery around the inner core of the city centre, its character will shift towards an active travel corridor, prioritising walking, wheeling, and cycling, alongside enhanced public transport routes.” No on-street parking will be allowed along its entire route.

A significant section of Great Howard Street, including its junction with Leeds Street, would also be transformed through a cut-and-cover solution, taking the road underground and allowing the junction to be fully pedestrianised as highlighted as part of Liverpool Council’s wider waterfront strategy.

This transformation would further strengthen pedestrian, wheeling and cycling connections between Pumpfields and Limekilns and the waterfront. If approved by cabinet members when they meet this week, the draft Pumpfields and Limekilns SPD will be published for public consultation in accordance with planning regulations.

Company formation in Singapore is quick, but banking and compliance reviews are separate, layered, and can be lengthy, especially for high-risk sectors, requiring thorough documentation and adherence to due diligence processes.

Company Formation and Processing Duration

In Singapore, establishing a company involves separate stages of formation and operation. Simple incorporations can typically be completed within one to three business days once all necessary documents are submitted. However, if the application requires verification by additional authorities, the process can extend from 14 days up to two months.

Assessments for Foreign Shareholders and Account Opening

Foreign shareholders are subject to independent reviews by a corporate service provider during incorporation and separately by banks during account setup. Clearance from the corporate registry does not guarantee approval from financial institutions, so investors should anticipate multiple assessment stages, rather than a single approval.

Documentation and Due Diligence

Individuals must present identity verification, proof of residence, professional background, and detailed explanations of their source of wealth and funds. Banks conduct layered compliance reviews, with more in-depth assessments for higher risks. The process may take several weeks, especially for complex business models or sectors like digital assets or cross-border transactions, impacting the timeline for capital deployment.

The social-driven shopping revolution in Asia represents a seismic shift in consumer behavior, where social media platforms have evolved from mere communication tools into powerful e-commerce ecosystems.

This phenomenon, often termed “social commerce,” integrates entertainment, community interaction, and seamless purchasing, blurring the lines between scrolling and shopping.

Driven by high mobile penetration, a young digitally native population, and innovative platforms, Asia—particularly China and Southeast Asia (SEA)—leads the world in this space. As of 2026, social commerce is not just a trend but a core driver of retail growth, with projections indicating explosive expansion amid AI integration and live streaming dominance.

Key Drivers of the Revolution

Several factors fuel this transformation:

• Mobile-First Consumers: With smartphone adoption rates exceeding 80% in many Asian markets, shopping has become instantaneous and on-the-go. Platforms leverage this with in-app checkouts and personalized feeds.
• Influencer and Creator Economy: Creators and key opinion leaders (KOLs) drive trust and conversions through authentic endorsements. In SEA, 75% of live commerce happens on TikTok, where influencers merge entertainment with sales.
• Live Streaming and Shoppertainment: “Shoppertainment”—a fusion of shopping and entertainment—has exploded, especially in China and SEA. Live sessions offer real-time interaction, flash deals, and social proof, achieving conversion rates up to 35% in categories like fashion.
• AI and Personalization: Generative AI enhances discovery, with 39% of APAC consumers already using it for shopping. This includes tailored recommendations and automated conversations.
• Economic and Cultural Shifts: Post-pandemic caution has led to intentional spending, prioritizing value and wellness. East Asian influences, like K-pop trends, heavily impact young buyers’ decisions.

This revolution is reshaping retail, with social platforms capturing a growing share of e-commerce. For instance, APAC’s social commerce market was valued at around $625 billion in 2024, projected to grow robustly through 2030.

Regional Highlights

Asia’s diverse markets showcase unique adaptations:

• China: The epicenter of live commerce, expected to reach $1.14 trillion by 2026. Platforms like Douyin (TikTok’s Chinese version) and Taobao Live dominate, with sessions generating billions in minutes. Every consumer surveyed has used social media for purchases, making it integral to daily life.

• Southeast Asia: Leading global growth with a projected GMV of $186.5 billion by 2030, at a 31.42% CAGR. Countries like Indonesia, where 60% buy via live streams, and the Philippines see TikTok Shop and Shopee as cultural staples. Conversion rates here outpace traditional e-commerce by 10-15x.

• Other APAC Markets: In India and Vietnam, social commerce blends with quick delivery models. South Korea’s K-beauty and fashion trends spread via influencers, while Japan focuses on community-driven group buys.

Trends Shaping 2026 and Beyond

As we enter 2026, several trends from NielsenIQ’s outlook highlight the evolution:

• Convergence of Ecosystems: Social commerce merges with quick commerce and retail media, creating frictionless paths where discovery, validation, and purchase happen in one app.
• Gen Z Dominance: 72% of Gen Z in APAC buy directly from social apps, favoring live commerce and clinical-grade wellness products.
• AI-Driven Creator Loops: Automation in messaging and content creation scales personalized experiences, with platforms like WhatsApp enabling cross-border shopping.
• Challenges and Opportunities: While trust in payments remains a barrier, regulatory investments boost consumer confidence. Brands must adapt to platform-native strategies or risk losing share.

TikTok Shop exemplifies this, with global GMV estimates hitting $42 billion in 2024 and continued growth into 2026, particularly in SEA where it’s reshaping demand.

This revolution positions Asia as a blueprint for global retail, with APAC poised to become the world’s largest consumer market by 2035, valued at $36 trillion. Brands succeeding here prioritize community-rooted, conversation-led commerce over traditional models.

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