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Why Vanguard’s VOO Won the Trillion-Dollars-in-Assets Race

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Vanguard’s S&P 500 exchange-traded fund—so popular it’s known simply by its ticker symbol VOO—just topped $1 trillion in assets, the first ETF to mark that milestone. VOO, which launched in 2010, got there before two rivals with head starts: BlackRock’s iShares Core S&P 500 ETF, which began trading in 2000, has $859 billion in assets and the State Street SPDR S&P 500 ETF, the first U.S. ETF to debut in 1993, has $787 billion, according to ETF Database.

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