Business
WPP Shares Surge After Turnaround Helps Ease Top-Line Decline
WPP WPP 4.15%increase; up pointing triangle shares surged after the advertising group said its key top-line metric fell less sharply last quarter, with Chief Executive Cindy Rose crediting her turnaround plan with driving a run of account wins.
Shares in WPP were up 24% in European morning trading Thursday, reversing losses earlier in the year to leave them up 13% since the start of 2026. If sustained until close, this would be the stock’s biggest one-day percentage gain since 1992.
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