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Zillow denies its ‘interface design systematically deceives consumers’

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Zillow denies its 'interface design systematically deceives consumers'

A University of Pennsylvania Wharton professor published a paper that claims Zillow users don’t know who they’re being connected with when they select an agent, alleging that Zillow-affiliated agents drive users to Zillow’s home mortgages. 

Professor Jerry Wind’s study showed only 0.3% of users understood they would not be connected with the listing agent when selecting the tabs “Contact an agent” or “Request a tour.”

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“This study provides empirical evidence that Zillow’s interface design systematically deceives consumers about a fundamental aspect of the homebuying process,” the conclusion of Wind’s paper states. 

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“[Consumers] are not contacting the listing agent. They are being routed to agents who pay Zillow for access to their information, agents who are therefore financially incentivized to steer them toward Zillow’s mortgage products.”

FOX Business sat down with Wind to discuss his findings and what he believes are the biggest takeaways.

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A red and white "for sale" sign in front of a house

Research by professor Jerry Wind found that almost no Zillow users realize they are not contacting the listing agent, raising concerns about transparency and incentives. (iStock/Getty Images Plus / Getty Images)

“My understanding is that the incentive is, one major incentive is that they get the name, and once they get their name and they succeed in selling the house, they have to pay Zillow up to 40% of their commission,” the professor told Fox News Digital. 

“So, that’s what Zillow gets out of this. The agent, obviously, gets a lead.

“And if the agent does not … recommend Zillow’s mortgage to the customers, Zillow, I understand, may basically stop giving them leads,” Wind continued. “So, there is a real carrot and stick here in terms of encouraging the agents to [encourage] their customers to use Zillow’s mortgage.”

Zillow listings page

Zillow maintains that buyers are not steered to its mortgage products and are always free to choose any lender that fits their needs. (Gabby Jones/Bloomberg via Getty Images)

Wind joined the Wharton faculty in 1967 and is the Lauder Professor Emeritus and a professor of marketing.

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“According to recent class action lawsuits filed in federal court, these agents may be required to meet quotas for referring buyers to Zillow Home Loans in order to maintain access to leads,” Wind’s study says. “Agents who fail to meet these quotas risk losing their primary source of business.”

Zillow was quick to deny the professor’s claims that such quotas exist in a statement to FOX Business, discrediting the study and the allegations that it forces Zillow-affiliated buyers to recommend Zillow Home Loans (ZHL).

For sale sign outside of house

Wind’s study claims Zillow’s interface confuses users about which agent they’re contacting, potentially steering them toward agents tied to Zillow’s mortgage business. (Saul Loed/AFP via Getty Images)

“This significantly flawed paper does a lot of gymnastics trying to turn Zillow’s pro-consumer feature into a buy,” a Zillow spokesperson told FOX Business. “When a buyer requests a tour or clicks ‘contact agent,’ Zillow connects them with a local buyer’s agent, someone whose job it is to represent the buyer’s interests and drive the best outcomes for them. A listing agent represents the seller.”

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Reports and U.S. national data estimate that total home sales in 2025 were approximately 4.74 million units when combining existing and new home sales. 

Zillow’s 2025 Consumer Housing Trends Report showed that roughly 68% of homebuyers use Zillow during their search to purchase a home.

Wind alleged that Zillow’s popularity has created an antitrust issue, with the platform attempting to create a closed loop between searching, purchasing and selecting a mortgage provider for payment.

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Wind told FOX Business “the situation really requires some type of legal intervention here” or “some regulatory involvement.”

Zillow said the claims of a closed loop are false and that it does not steer customers to ZHL. 

Zillow website

The company disputes claims of deception, arguing its “Contact Agent” feature is a pro-consumer tool designed to match buyers with qualified agents. (Stefani Reynolds/AFP / Getty Images)

“Claims that buyers are steered to Zillow Home Loans or any specific mortgage provider are false,” the Zillow spokesperson explained. “We offer choice, not requirements, and buyers are free to work with any lender. Agents are encouraged to help clients evaluate all available financing options.

“We remain confident that our platform delivers transparency, competition and meaningful choice to millions of buyers and sellers.”

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As for what Wind hopes to see come out of his study, he told FOX Business he believes consumer awareness and education is important for those looking to make their next home purchase. 

“I think the important aspect here is for consumers to try to be more aware and make sure to look for alternative mortgages, not just buy the first one,” Wind explained. 

“So, consumer education is really key here. Second, I would hope that Zillow will change their incentive systems and business model, basically, and realize they have an amazing platform.”

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Dow Sinks 700 Points, Falls to Session Lows

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Stocks Little Changed After Fed Decision

The Dow fell to session lows shortly after Fed Chairman Jerome Powell wrapped up his press conference.

The Dow was down 706 points, or 1.5%. The S&P 500 fell 1.2%. The Nasdaq Composite dropped 1.2%.

Powell made it clear that while the central bank still forecasts one interest-rate cut this year, there isn’t a lot of conviction among central bankers.

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Markets in waiting mode: Retail investors advised patience amid global tensions

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Markets in waiting mode: Retail investors advised patience amid global tensions
Amid rising geopolitical tensions and heightened volatility in global markets, retail investors are increasingly grappling with a critical question—whether to prioritise capital protection or stay invested for an eventual recovery. The uncertainty, largely driven by conflict in the Middle East and its ripple effects on energy markets, has led to cautious sentiment across asset classes.

Responding to investor concerns, Vinit Bolinjkar from Ventura Securities struck a measured yet optimistic tone, suggesting that the current turbulence may be temporary rather than structural.

Speaking to ET Now he said, “I believe that this will pass away in some time because the way the entire operation is being run by Israel and US, they are systematically annihilating the top commanders who are in charge of IRGC. So, in a few days’ time, this will come to pass. And we have been very constructive with the way we have managed our oil inventories and we are the only country which has been able to pass through Hormuz. So, we are on a very strong wicket and things will get even stronger going ahead from here.”

His remarks underline a key factor supporting India’s relative resilience—energy security. With oil supply disruptions being one of the biggest global risks, countries with stronger reserves and diversified sourcing are better positioned to absorb shocks.

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“I would just like to make a small observation. There are four countries who are quite well stocked with oil. So, obviously, US and Russia are the prime producers and China has got huge storages right now. India also has it. And so, I believe that these four large countries will come off quite less a scape than the others.”


This perspective aligns with the broader market view that while volatility may persist in the near term, structural advantages could help cushion the downside for certain economies, including India.
Looking ahead, Bolinjkar expects markets to respond positively once geopolitical tensions ease.“And I expect that whenever this thing pauses or whenever this war is over, that we will see a nice relief rally come through.”

Consumption Theme Still Intact
Despite the near-term caution, the outlook on domestic consumption remains constructive. Investors, however, are being advised to time their entry carefully rather than rush into the market during ongoing uncertainty.

“So, as I said, we handled our oil situation very well and government has been very bold to say that we would not see too much of disruption happen. So, once this thing settles down, NBFC will come back. Government will also provide a sop to the market because we need to get things back on track.”

He also highlighted multiple overhangs currently weighing on sentiment, including stalled global trade dynamics and supply-side anxieties in energy markets.

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“There are a couple of things happening. One is the US trade deal is also off the table. Second is that oil will also have created a lot of supply anxieties everywhere and everyone is in a wait and watch mode because you are not getting enough of gas coming through.”

Wait, Watch, Then Act
For retail investors, the message is clear—patience over panic. While long-term opportunities remain intact, the immediate environment calls for restraint.

“These things will take a little bit of time to resolve and once in a few days when this thing is done with, things will come back and you should start nibbling then. Right now, it is not the time to go and buy because this thing can last for a little more than we think. But whenever this noise settles down, that is a time when you should be getting into stocks and consumption is one of our favourite themes.”

As markets navigate this uncertain phase, the emphasis appears to be on disciplined investing—protecting capital in the short term while preparing to capitalise on opportunities when clarity returns.

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School uniform reuse scheme launches in London

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School uniform reuse scheme launches in London

The School Uniform Reuse Network aims to help schools and families reduce waste and save money.

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Service stations change pricing mechanisms to avoid volatility

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Service stations change pricing mechanisms to avoid volatility

Fuel retailers are setting prices based on the cost to restock, rather than the cost paid for current supplies, according to data collected by the nation’s competition watchdog.

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Treasury Yields Hit Session Highs After Fed Decision

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Treasury Yields Hit Session Highs After Fed Decision

The yield on the 2-year Treasury, which often rises and falls with expectations for central-bank policy, was recently around 3.746%, according to Tradeweb, near their level prior to the Fed’s announcement and Chairman Jerome Powell’s news conference.

The yield on the 10-year note recently traded around 4.257%, up from around 4.23% prior to the decision.

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Business

6 Business Use Cases For Perforated Metal

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6 Business Use Cases For Perforated Metal

Perforated metal has long been valued for its strength, versatility, and clean visual appeal. Created by punching patterns of holes into metal sheets, it offers a practical balance between airflow, light control, and structural support.

Across industries such as architecture, construction, mining, and interior design, perforated metal has become a go-to material for projects that require both function and style.

From industrial screening media to striking architectural façades, modern manufacturing techniques allow businesses to adapt perforated metal to a wide range of applications. Below are six common ways companies use perforated metal in commercial and industrial environments.

Rubber Flip Flow Screens In Quarrying And Mining

In heavy industries like quarrying and mining, screening media plays a major role in material processing. Rubber flip flow screens are a specialised form of screening system that often works alongside perforated metal components to sort and separate materials.

Flip flow screens use flexible rubber panels that vibrate to prevent clogging when handling wet or sticky aggregates. Perforated metal supports or frames can be used within these systems due to their strength and resistance to wear.

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This combination offers several advantages:

  • Consistent material separation
  • Reduced blockages during screening
  • Long-term durability in harsh environments

For operations that handle high volumes of raw materials, robust screening systems are essential. Perforated metal provides the stability and support required for reliable processing equipment.

Picture Perf For Architectural Branding

Turning Metal Panels Into Visual Displays

Picture perf, sometimes called perforated imagery, allows designers to transform plain metal sheets into large-scale graphics. The technique uses thousands of precisely placed holes to form images, patterns, or gradients when viewed from a distance.

Businesses often use picture perf panels for building exteriors, car parks, and commercial developments. Logos, landscapes, or custom artwork can be recreated directly into the metal façade.

Because the design is formed through the perforation pattern itself, the result is highly durable and resistant to fading or weather damage.

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Combining Function With Creative Design

Picture perf panels also serve practical roles such as ventilation, shade, or screening. This means a building can include branding or artwork without sacrificing airflow or light control.

Materials such as aluminium, stainless steel, and corten steel are commonly used, depending on the visual style and environmental conditions of the project.

Metal Cladding For Modern Building Exteriors

Perforated metal cladding

has become increasingly popular in contemporary architecture. It offers an attractive alternative to solid panels while still protecting the structure underneath.

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Cladding systems made from perforated metal help regulate sunlight, airflow, and heat. The perforations allow partial visibility and ventilation while still acting as a protective outer layer.

Architects often select materials like stainless steel or corten steel for exterior cladding due to their strength and corrosion resistance. Brass, copper, and bronze can also be used when a more distinctive appearance is required.

Perforated metal cladding is commonly used for:

  • Commercial buildings
  • Car parks
  • Public infrastructure
  • Cultural venues

The result is a façade that combines durability with a distinctive, textured appearance.

Interior Fitout And Decorative Panels

Inside buildings, perforated metal sheets offer both decorative and practical benefits. Interior designers often use them in office spaces, retail environments, and public buildings where ventilation and light diffusion are useful.

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Applications include partition walls, ceiling panels, and feature screens. The perforation patterns can soften lighting, improve acoustics, and create visual interest within a space.

Metal finishes such as brass, bronze, and copper are especially popular in interior fitout projects because they introduce warmth and character to modern interiors.

Custom perforation patterns also allow designers to create unique decorative metal sheets that complement the wider design scheme.

Sunscreens And Rain Screens For Climate Control

Buildings often need protection from both sunlight and weather exposure. Perforated metal is widely used in sunscreens and rain screens to help manage these challenges.

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Solar Shading Systems

Perforated metal sunscreens are installed over windows or façades to reduce direct sunlight. By filtering the amount of light entering the building, they can help maintain comfortable indoor temperatures and reduce glare.

Unlike solid shading systems, perforated panels still allow outward visibility and natural airflow.

Ventilated Rain Screens

Rain screens act as a secondary layer on a building’s exterior. Perforated metal panels can form part of a ventilated façade system that allows moisture to escape while shielding the inner wall from rain and wind.

This approach is common in large commercial buildings where long-term durability and weather protection are key concerns.

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Decorative Metal Sheets For Architectural Detail

Decorative perforated metal sheets are often used to add detail to architectural features. Their strength and customisable patterns make them suitable for both functional and aesthetic elements.

Examples include stair treads, ladder rungs, balcony panels, and flooring systems. In public buildings, perforated steps and walkways provide slip-resistant surfaces while allowing dirt and water to pass through.

Decorative panels can also be used for enclosures, security mesh, and feature walls. When paired with materials such as stainless steel, copper, or corten steel, they create visually striking structures that remain practical for everyday use.

Across many sectors, perforated metal continues to offer businesses a flexible material that meets both structural and design requirements. Whether used in heavy-duty screening media or refined architectural features, it provides a balance of durability, airflow, and visual impact that few other materials can match.

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WA fastest growing state in Australia at 2.2pc

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WA fastest growing state in Australia at 2.2pc

Western Australia continues to be the fastest growing state in the country with a population growth rate of more than 2 per cent.

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Aussie shares hit nine-month low as war wipes $270b

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Aussie shares hit nine-month low as war wipes $270b

Australia’s stock market is trading at its weakest level in nine months after the Iran war and the resulting energy shock prompted multiple central banks to brace for higher interest rates.

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BlackRock Strategic Income Opportunities Fund Q4 2025 Commentary

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BlackRock Strategic Income Opportunities Fund Q4 2025 Commentary

BlackRock Strategic Income Opportunities Fund Q4 2025 Commentary

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Work from home, avoid air travel to deal with higher energy prices, IEA says

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Work from home, avoid air travel to deal with higher energy prices, IEA says


Work from home, avoid air travel to deal with higher energy prices, IEA says

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