Business
Zoom Has a ‘SWAT Team’ to Stand Out on ChatGPT and Gemini
Yet another new job duty has skyrocketed in importance for chief marketing officers: optimizing how their companies appear in conversations with large language models like ChatGPT or Google Gemini.
For Kimberly Storin, CMO at the video meeting provider Zoom Communications, that has meant working quickly to stay on top of emerging research and trying to make sure material—whether it’s chatter on Reddit or executive commentary on LinkedIn—is showing up in a way that leads users to consider Zoom.
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