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Bad Bunny’s Super Bowl Zara Moment Signals Luxury Shift

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Editor’s note: This press release examines the market implications of Zara’s recent cultural visibility during the Super Bowl, framing it as more than a one-off branding moment. Through commentary from an eToro market analyst, the announcement explores how global consumer brands are redefining value by prioritizing cultural relevance, accessibility, and identity over traditional luxury signals like exclusivity and price. While rooted in fashion and consumer culture, the analysis connects directly to long-term brand positioning, investor perception, and how intangible assets such as narrative and cultural alignment can shape competitive advantage over time.

Key points

  • Zara’s Super Bowl moment is positioned as a strategic signal, not a traditional advertising play.
  • The brand is increasingly framed as “accessible luxury” rather than fast fashion.
  • Cultural embedding is highlighted as a form of earned media that reduces marketing dependence.
  • Employee inclusion is cited as a source of internal cohesion and intangible capital.
  • The growing influence of Hispanic culture is identified as a structural demand driver.

Why this matters

For investors and market observers, the analysis highlights how cultural relevance can reshape long-term brand valuation even when near-term financials remain unchanged. As attention costs rise and consumer identity becomes central to purchasing behavior, companies that successfully shift their perceived category may unlock durable advantages that are not immediately priced in by markets. This dynamic is especially relevant for consumer-facing companies competing across global, demographically diverse markets.

What to watch next

  • How Zara’s brand positioning continues to evolve in future cultural moments.
  • Whether market perceptions begin to reflect a reclassification beyond fast fashion.
  • Signals of sustained alignment with emerging demographic and cultural trends.

Disclosure: The content below is a press release provided by the company/PR representative. It is published for informational purposes.

Abu Dhabi, United Arab Emirates – 10 February, 2026: Zara’s appearance on the Super Bowl stage has sparked renewed debate around the evolving definition of luxury, highlighting a broader shift in how global brands compete for cultural relevance, consumer identity, and long-term value.

Commenting on the development, Javier Molina, Market Analyst at eToro, said the moment carries strategic significance beyond its cultural visibility.

What may initially appear as a high-profile cultural moment reflects a deeper change in perceived value hierarchies, where cultural resonance and accessibility increasingly rival traditional notions of exclusivity.

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The episode underscores Zara’s ability to generate global relevance without relying on direct advertising expenditure. As the cost of consumer attention continues to rise, embedding the brand within culture has become a powerful source of earned media — supporting brand strength while limiting the need for incremental marketing investment.

More importantly, the moment signals a potential repositioning. Zara is increasingly being viewed beyond the confines of fast fashion, occupying a middle ground best described as accessible or functional luxury. Rather than competing on price or scarcity, the brand is engaging consumers through narrative, identity, and cultural alignment — factors that resonate strongly with younger generations and are structurally difficult for traditional luxury brands to replicate.

There are also internal implications. By placing employees at the centre of the story as recipients of symbolic value rather than passive observers, the brand strengthens cohesion and execution within a business model built on speed, scale, and operational efficiency. This intangible capital can translate into improved performance over time.

Finally, the moment reinforces a broader structural trend shaping Western consumption: the growing influence of Hispanic culture as a driver of both demand and cultural leadership. For Zara, this represents not just visibility, but strategic alignment with the demographic and cultural momentum of its core markets.

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From an investment perspective, Molina noted that such cultural shifts may not immediately impact quarterly results, but they play a meaningful role in redefining long-term brand positioning. When a company begins to change the category in which it operates, markets are often slow to fully reflect that transformation — creating potential value over time.

About eToro

eToro is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre here for our latest news.

Disclaimers:

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

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eToro is a group of companies that are authorised and regulated in their respective jurisdictions. The regulatory authorities overseeing eToro include:

  • The Financial Conduct Authority (FCA) in the UK
  • The Cyprus Securities and Exchange Commission (CySEC) in Cyprus
  • The Australian Securities and Investments Commission (ASIC) in Australia
  • The Financial Services Authority (FSA) in the Seychelles
  • The Financial Services Regulatory Authority (FSRA) of the Abu Dhabi Global Market (ADGM) in the UAE
  • The Monetary Authority of Singapore (MAS) in Singapore

This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation, and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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Sam Bankman-Fried Makes False Claims in Bid for Trump’s Favor

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Sam Bankman-Fried Makes False Claims in Bid for Trump’s Favor

FTX founder Sam Bankman-Fried has launched a fresh public campaign on X that appears aimed at reinforcing his request for a new trial. However, several of the claims he is using to argue his innocence conflict with court records and established facts.

The posts, published days after filings seeking a retrial, frame Bankman-Fried as a victim of politically motivated “lawfare,” alleging misconduct by prosecutors, judicial bias, and retaliation against former FTX executives.

Yet, a review of the claims shows repeated factual errors and logical gaps.

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Claims of Gag Orders and Judicial Bias

Bankman-Fried claims both he and Donald Trump were “gagged” by Judge Lewis Kaplan.

Court records show this comparison is inaccurate. Kaplan presided over Trump’s civil defamation case and imposed courtroom conduct limits, not a formal public gag order. 

In reality, Trump’s criminal gag orders were issued by other judges in unrelated cases.

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In contrast, Bankman-Fried was subject to a criminal gag order after repeated violations of pretrial release conditions — a standard judicial response.

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Repeating Solvency Arguments Rejected at Trial

Bankman-Fried again asserts that FTX “was always solvent” and that prosecutors falsely claimed customer funds were stolen.

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That argument was central to his defense at trial and was rejected by a jury, which found that customer assets were misused and misrepresented. 

Also, federal courts have consistently ruled that post-collapse asset recoveries do not retroactively establish solvency at the time of misuse.

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Mischaracterizing Prosecutorial Actions

Bankman-Fried also claims Trump “fired” one of his prosecutors, former SDNY official Danielle Sassoon.

Public records show Sassoon resigned after refusing a DOJ directive in an unrelated corruption case. She was not dismissed, and her departure had no direct connection to the FTX prosecution.

Linking DOJ Actions to Politics and Crypto Regulation

Several posts allege the Biden administration targeted him because he opposed Gary Gensler, donated to Republicans, and represented crypto interests.

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While Bankman-Fried was active in Washington, no court filings or rulings have supported claims that political donations or regulatory lobbying drove the prosecution. 

Judges ruled the case on documentary evidence, internal messages, and witness testimony. 

In fact, the FTX founder himself directly donated to Joe Biden’s campaign.

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Sam Bankman-Fried Donated Over $40 Million to the Democrats in 2022. Source: OpenSecrets 

Bankman-Fried also defends former FTX co-CEO Ryan Salame, claiming he was coerced into pleading guilty and barred from presenting exculpatory evidence.

Salame pleaded guilty to campaign finance and money-transmission violations and has acknowledged those pleas in court. His sentencing record shows no judicial finding that evidence was unlawfully suppressed.

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Ex-SafeMoon CEO gets 8-year prison sentence for defrauding investors

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Ex-SafeMoon CEO gets 8-year prison sentence for defrauding investors

Former SafeMoon CEO Braden John Karony will face an 8-year prison sentence after being convicted last year on a string of federal charges tied to defrauding investors in his digital assets operation.

The 100-month sentence was handed down Tuesday in U.S. District Court for the Eastern District of New York, and Karony must also forfeit $7.5 million and two residences in the case.

“Karony lied to investors from all walks of life — including military veterans and hard-working Americans — and defrauded thousands of victims in order to buy mansions, sports cars, and custom trucks,” stated United States Attorney Nocella, in a statement. “Our office will continue to vigorously prosecute economic crimes that harm investors and weaken societal trust in the stability and security of digital asset markets.”

Karony was said to have participated in manipulating the price of the SafeMoon token and illicitly controlling liquidity pools in the failed Utah-based company to drain millions of dollars, according to the Department of Justice. After a three-week trial, he was convicted of conspiracy to commit securities fraud, wire fraud, and money laundering.

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One co-conspirator, Thomas Smith, also pleaded guilty in February 2025 to conspiracy to commit securities fraud and wire fraud, though he hasn’t yet been sentenced. Another alleged SafeMoon conspirator, Kyle Nagy, is still wanted by authorities.

Read More: SafeMoon Execs Arrested by DOJ in Fraud Investigation, Charged by SEC

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Tom Lee-Backed Bitmine Controls 3.6% of Ethereum Supply After Price Crash

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In a risky but potentially rewarding play, Ethereum treasury company Bitmine Immersion Technologies (BMNR) has become the largest corporate holder of ETH, now controlling 3.6% of the total supply after aggressively buying the dip.

The firm, backed by Fundstrat’s Tom Lee, purchased an additional 40,613 Ether last week as prices collapsed toward $1,700, bringing Bitmine’s total treasury to over 4.3 million tokens despite sitting on massive unrealized losses from its ETH portfolio, which holds 4.3 million tokens at an average price of $3,826.

Key Takeaways
  • Bitmine added 40,613 ETH during the crash, bringing total holdings to 4.3 million tokens.
  • The firm now controls roughly 3.6% of the total circulating Ethereum supply.
  • Unrealized losses exceed $7.8 billion with an average entry price of $3,826.

Bitmine Ethereum Accumulation Strategy Explained

Led by Chairman Tom Lee, Bitmine pivoted from mining for Bitcoin to an Ethereum-exclusive treasury strategy in mid-2025 with a goal to eventually acquire 5% of the total ETH supply.

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The company sees temporary market downturns as acquisition opportunities rather than setbacks, mirroring high-conviction plays seen in broader crypto selloff contexts.

“Bitmine has been steadily buying Ethereum… given the strengthening fundamentals,” Lee stated in a press release, countering concerns about the firm’s $7.8 billion paper loss.

Lee argues that current prices do not reflect Ethereum’s utility as the “future of finance,” positioning the firm for long-term dominance despite the immediate pain on its balance sheet.

What 3.6% Supply Control Means for Ethereum Markets

Bitmine’s total stack now sits at approximately $8.7 billion based on current prices hovering just above $2,000.

On-chain data indicates the firm bought the latest tranche of 40,613 tokens as ETH plunged from $2,300 to lows of $1,700.

Unlike purely speculative holders, Bitmine leverages its position for yield; nearly 2.9 million of its tokens are currently staked, generating an estimated $202 million in annualized rewards at current prices.

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While investors continue pouring capital into the sector despite the wipeout, Bitmine’s sheer scale allows it to absorb significant liquidity during panic events.

The company plans to launch MAVAN, a proprietary U.S.-based validator network, to potentially stake its entire holding and maximize yield generation.

bitwise Ethereum holdings
At its height, Bitmine’s ETH treasury was worth over $14 billion. Source: DropsTab

How Bitcoin’s Concentration of Ethereum Could Affect ETH Price

The concentration of such a vast amount of Ether in a single corporate entity raises questions about market influence and liquidation risks.

While Lee predicts a V-shaped recovery, the firm remains deeply underwater with an average purchase price of $3,826. This resilience stands in stark contrast to other institutional players; for instance, Trend Research slashed Ether holdings to cover loans during the same market crash.

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If Bitmine sustains its position without forced selling, it removes substantial supply from the market, potentially accelerating price appreciation if demand returns.

The post Tom Lee-Backed Bitmine Controls 3.6% of Ethereum Supply After Price Crash appeared first on Cryptonews.

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Cardano price gets oversold, crashes to key suppport level

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Cardano price

The Cardano price continued its strong downward trend, reaching its lowest level since October 2023, making it one of the crypto industry’s top laggards.

Summary

  • Cardano price dropped to a crucial support level this week.
  • The developers are working on Pentad, which aims to grow the ecosystem.
  • The coin has become highly oversold, with the RSI moving to 28.

Cardano (ADA), a top layer-1 network, slipped to $0.2640, down over 80% from its December 2024 peak and 91% below its all-time high of $3 in 2021.

ADA extended its sharp decline despite several major catalysts, including this week’s CME futures launch and the upcoming Midnight mainnet debut. The futuress product made it available to American retail and institutional investors. 

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Midnight, its upcoming zero-knowledge sidechain, is expected to launch either later this month or in March. Data shows that its testnet continues to perform well, having handled over 185,000 blocks and 295 million slots. NIGHT, its native token, has achieved a market capitalization of over $800 million.

Cardano’s developers are working to fix the network and attract more creators. They are working on the Leios upgrade, which will make it a faster network than many popular chains. 

At the same time, they are implementing the Pentad program, which aims to attract more oracle network, tier-1 stablecoins like USDT and USDC, and analytics tools. It has already attracted Pyth Network, a top oracle network, and Dune, a popular analytics tool.

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Therefore, Cardano price is falling because of the ongoing crypto market crash, which has affected Bitcoin and most altcoins. 

Cardano price prediction: technical analysis

Cardano price
ADA price chart | Source: crypto.news

The weekly timeframe chart shows that ADA token has continued falling in the past few months. It has slumped from a high of $1.3230 in December 2024 to the current $0.2638.

The coin has dropped below the 50-week Exponential Moving Average, a sign that bears remain in control. Also, Cardano token has settled at the key support at $0.2212, the neckline of the head-and-shoulders pattern.

ADA has become oversold, with the Relative Strength Index at 28, the oversold level. The Stochastic Oscillator has also moved below the oversold line. 

Therefore, the coin may rebound in the coming days, potentially to the psychological level of $0.50. However, a drop below the current support level at $0.2212 will confirm more downside, potentially to $0.15.

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X reportedly tells Justin Sun’s ex she isn’t real

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X reportedly tells Justin Sun’s ex she isn’t real

Justin Sun’s alleged ex-girlfriend claims that her X account was taken down after a large number of people reported that it wasn’t being run by “a real person.”

A screenshot shared by crypto investor Yijin Li, appears to show Ten Ten, real name Zeng Ying, sharing an email from X regarding the suspension. 

In the screenshot (translated with Google Translate), Ten Ten says, “Hilarious! Twitter suspended my account because ‘it wasn’t a real person using it.’”

She claims that she checked the account suspension and discovered it was enforced because “of a large number of reports received in a short period of time.” 

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Ten Ten previously accused Justin Sun of orchestrating a misinformation campaign against her.

According to the post, Sun appears to be aware of the suspension and reached out to Ten Ten to tell her that he didn’t report the account. However, she doubted whether he was telling the truth.

The email from X told her that she can appeal the account freeze, adding that if she attempts to create a new account to avoid the suspension, it will also be frozen. 

Ten Ten claims Sun wash traded TRX

Ten Ten has been a thorn in Justin Sun’s side for the past few weeks after claiming that she’s his former girlfriend and making a slew of other allegations. 

This includes claims that the controversial Tron founder has made millions wash trading his own TRX token by directing his employees to buy and sell large quantities of it in 2017 and 2018.  

Indeed, this is the subject of a lawsuit launched by the SEC in 2023. Ten Ten also says she’s given evidence to the SEC, but whether or not it will affect a case that’s been paused for most of 2025 remains to be seen. 

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Ten Ten also claims that Sun had originally offered to marry her. However, she says she realized this wouldn’t happen when Sun revealed that he was dating Eileen Gu, a freestyle skier who recently won a silver medal at the Winter Olympics.

Read more: FTX estate says Justin Sun still owes it millions

Ten Ten says she decided to open up about Sun’s alleged malpractice after watching him become “an insurmountable gate of corruption and wrongdoing.”

Sun has denied all of Ten Ten’s claims, but was revealed by Ten Ten to have sent her a message implying that their former relationship was real. 

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Protos has reached out to Ten Ten for comment and will update this piece should we hear back.

Got a tip? Send us an email securely via Protos Leaks. For more informed news and investigations, follow us on XBluesky, and Google News, or subscribe to our YouTube channel.

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Dogecoin, Shiba Inu slide as meme coins break key support

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Dogecoin, Shiba Inu slide as meme coins break key support levels - 2

Dogecoin fell 4% and Shiba Inu dropped 2% on Tuesday, with both meme coins accelerating lower after breaking key support levels.

Summary

  • Dogecoin broke below the $0.10 level, confirming bearish momentum with resistance at $0.105–$0.12.
  • Support sits at $0.08, potentially falling to $0.07 if downward pressure continues.
  • Shiba Inu trades near $0.00000552 with extreme selling pressure, a bearish Supertrend at $0.00000753, and broken support zones; token burns offer partial support, but recovery requires reclaiming $0.00000700.

DOGE broke below the $0.10 psychological level, signaling a significant technical failure. The Supertrend at $0.11958 confirms bearish momentum, while the Parabolic SAR at $0.10544 acts as resistance.

Dogecoin, Shiba Inu slide as meme coins break key support levels - 2
Source: CoinGecko

Selling pressure intensified as DOGE moved toward the lower boundary of its channel. Horizontal support sits around $0.08, but the steep decline suggests strong downward momentum.

Open interest decreased 1.02% to $962.62 million, and options volume plunged 48.58%, reflecting reduced trading activity.

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The Binance long/short ratio of 2.1756 indicates many traders positioned for a bounce are now underwater. Recovery requires DOGE to reclaim $0.10 and break above the Supertrend at $0.12; otherwise, support at $0.08 and potentially $0.07 remains key.

SHIB trades near the lower Bollinger Band at $0.00000552, showing extreme selling pressure. The Supertrend at $0.00000753 is bearish, and the upper Bollinger Band at $0.00000837 marks how far SHIB has fallen.

A descending trendline limits rallies, while previous support zones have been broken. Token burns rose 65.52% in 24 hours with 2.5 million SHIB removed, but 585.45 trillion remain in circulation, offering only partial long-term support.

Dogecoin, Shiba Inu slide as meme coins break key support levels - 3
Source: CoinGecko

Immediate support is $0.00000550-$0.00000600, with a potential drop to $0.00000500 if broken. Recovery needs SHIB to reclaim $0.00000700 and surpass the Supertrend.

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BTC Traders Eye $50K as Possible Bottom: Key Metrics to Watch This Week

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BTC Traders Eye $50K as Possible Bottom: Key Metrics to Watch This Week

Bitcoin traders are glued to one price right now: $50,000.

After a brutal dip that saw prices flash below $60,000 for a hot minute, everyone’s wondering if we’ve finally hit rock bottom.

Yes, Bitcoin price bounced back above $70,000 temporarily, but here’s the thing, nobody’s really convinced this is “the bottom” just yet.

Key Takeaways

  • Analysts warn the recent bounce to $71,000 may be a “bull trap” designed to liquidate shorts before a retest of $50,000 support.
  • JPMorgan data indicates Bitcoin has traded below the estimated miner production cost of $87,000, a historical signal for capitulation.
  • Technical patterns highlight critical support at $67,350, with a breakdown potentially opening the door to the $43,000 region.

Weekly Close Shows Fragility Despite $70K Rebound

Bitcoin found its way back to $71,000 as the week kicked off. However, most find this rally looking sketchy.

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Sure, we saw a 7% bounce from last week’s $60,000 bloodbath, but there’s basically no volatility around the weekly close. And when things look too calm after a crash, traders get suspicious.

Source: Bitcoin Liquidation Heatmap / HYBLOCK

Trader CrypNuevo said on X: this whole move up looks like a calculated play to hunt down short positions stacked between $72,000 and $77,000.

If this “recovery” turns out to be fake, bears have one target in their crosshairs: $50,000.

Miner Costs and Stablecoin Flows Signal Caution

Here’s a number that should make you nervous: $67,000. That’s what it costs miners to produce one Bitcoin.

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BTC might be trading below that soon. Historically, the miner production cost acts like a safety net, prices usually don’t stay below it for long.

if this continues, miners start going broke. And when miners capitulate? They dump their Bitcoin to stay alive, which creates even more sell pressure. It’s a vicious cycle.

While the fundamentals look grim, there’s a massive pile of cash sitting on the sidelines. Stablecoin inflows just doubled to $98 billion.

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They’re ready to buy… they’re just waiting for the right moment.

Next Steps: Bitcoin Price Technical Levels to Watch

Bitcoin (BTC)
24h7d30d1yAll time

Traders are staring down at an interesting moment as inflation data drops this week. Right now, all eyes are on $67,350, that’s the support level holding this whole thing together.

If Bitcoin breaks below that? We’re looking at bearish flag patterns that could drag prices down to $50,000. Yeah, a potential 30%+ dive.

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There’s a bullish scenario too. The magic number is $74,434. If BTC can reclaim and hold above that level, it kills the bearish setup and potentially opens the door back to $80,000.

The post BTC Traders Eye $50K as Possible Bottom: Key Metrics to Watch This Week appeared first on Cryptonews.

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Bitcoin in Focus as State Street Warns Dollar Could Fall 10% on Fed Cuts

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Bitcoin in Focus as State Street Warns Dollar Could Fall 10% on Fed Cuts

Strategists at State Street, one of the world’s largest asset managers, say the US dollar’s worst run in nearly a decade could deepen if the Federal Reserve eases policy more aggressively than markets expect, which is a distinct possibility following a possible leadership change at the central bank. 

Speaking at a conference in Miami, State Street strategist Lee Ferridge said the dollar could decline by as much as 10% this year if financial conditions loosen further. While he described two rate cuts as a “reasonable base case,” he warned that the risks are skewed toward more reductions. “Three is possible,” Ferridge said.

Source: Walter Bloomberg

Lower US interest rates tend to reduce the appeal of dollar-denominated assets, especially for foreign investors. As rate differentials narrow, overseas investors are more likely to increase currency hedging, which involves selling dollars to protect returns. That added hedging demand can amplify downward pressure on the currency.

Dollar weakness could also be tied to Kevin Warsh, US President Donald Trump’s pick to succeed Jerome Powell as Fed chair. If confirmed, Warsh is widely expected to favor a more aggressive pace of rate cuts.

With the central bank’s current target rate range of 3.50%-3.75%, markets are currently aligned with the more cautious scenario. According to CME Group’s FedWatch Tool, investors are pricing in two rate cuts this year, with the first likely coming in June. Two policy meetings are scheduled before then.

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Federal Reserve, Dollar, Bitcoin Price
June’s FOMC meeting is likely to see the first of two rate cuts this year. Source: CME FedWatch

Related: Bitcoin is trading like a growth asset, not digital gold: Grayscale

Weak dollar seen as catalyst for Bitcoin

A weaker US dollar has often coincided with stronger demand for risk assets, including Bitcoin (BTC) and other digital assets. Analysts frequently point to an inverse relationship between the US Dollar Index and Bitcoin, where periods of dollar softness tend to create a more favorable backdrop for crypto prices.

The US Dollar Index recently touched a four-year low. Source: Bloomberg

A falling dollar can ease financial conditions, boost global liquidity and push investors toward assets seen as alternatives to fiat currencies. That dynamic has helped support Bitcoin during several past dollar downturns.

Still, the relationship is far from automatic. Recent analysis suggests Bitcoin’s short-term performance has not consistently tracked dollar weakness, and in some periods, prices have even fallen alongside declines in the greenback.

Profit-taking, investor positioning, broader risk sentiment and uncertainty around monetary policy can all dampen the impact of currency moves.

Related: Crypto’s 2026 investment playbook: Bitcoin, stablecoin infrastructure, tokenized assets

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