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Bitfarms (BITF) says it’s ‘no longer a Bitcoin company’ as it moves to U.S. under new name

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Bitfarms (BITF) says it's 'no longer a Bitcoin company' as it moves to U.S. under new name

Bitfarms (BITF) is moving its legal base from Canada to the United States and will rebrand as Keel Infrastructure as part of its pivot from bitcoin mining to data center development for high-performance computing (HPC) and artificial intelligence (AI) workloads.

The redomiciling process, announced in a Friday press release, will be subject to shareholder, regulatory and court approvals. A shareholder vote is scheduled for March 20, and if approved, the company expects the transition to close by April 1. The new parent company, to be incorporated in Delaware, will trade on the Nasdaq and Toronto Stock Exchange under the symbol KEEL.

Bitfarms’ stock rose 18% following the news, erasing Thursday’s 16% tumble as AI infrastructure and crypto stocks sold off.

The rebrand and relocation follow a year-long strategic review by Bitfarms, which assessed market trends and investor sentiment, CEO Ben Gagnon said. The U.S. move will help the company access a broader pool of capital, simplify its corporate structure, and position it more directly in front of institutional investors, he added.

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“We are no longer a Bitcoin company,” Gagnon said in a statement, “We are an infrastructure-first owner and developer for HPC/AI data centers across North America.

To support its new focus, Bitfarms has begun repaying its $300 million credit facility from Macquarie Group, starting with $100 million tied to its Panther Creek site in Pennsylvania. The repayment reduces debt while preserving what the company says is a strong liquidity position — $698 million as of Feb. 5 — comprised largely of cash and bitcoin.

Following the move, Bitfarms will maintain its operational sites in Canada and the U.S., but its New York City office will become its sole headquarters.

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Crypto World

Google Search Volume For ‘Bitcoin’ Surges Amid $60K Plunge

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Google Search Volume For 'Bitcoin' Surges Amid $60K Plunge

Google search volume for the term “Bitcoin” surged over the past week as the asset’s price briefly fell to the $60,000 level for the first time since October 2024.

Google Trends provisional data shows worldwide searches for “Bitcoin” reached a score of 100 for the week starting Feb. 1, the highest level in the past 12 months. 

The previous peak was a score of 95 in the week of Nov. 16–23, when Bitcoin (BTC) slipped below the psychological $100,000 level for the first time in nearly six months.

Google search interest for the term “Bitcoin” surged since Feb. 1. Source: Google Trends

Google search interest is one of several commonly used indicators among crypto analysts to gauge retail interest in Bitcoin and the broader crypto market, which typically spikes during significant price moves, particularly major rallies to new all-time highs or sudden sell-offs.

The increase comes as Bitcoin dropped from about $81,500 on Feb. 1 to roughly $60,000 within five days, before rebounding to $70,740 at the time of publication, according to CoinMarketCap.

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Bitcoin is down 15.51% over the past seven days. Source: CoinMarketCap

Some market observers suggest the current price range may be drawing renewed attention from a broader retail audience. Bitwise head of Europe, André Dragosch, said in an X post on Saturday, “Retail is coming back.”

Meanwhile, CryptoQuant’s head of research, Julio Moreno, said in an X post on Saturday that US investors are buying Bitcoin after it reached $60,000. “The Coinbase premium is now positive for the first time since mid-January,” Moreno said.