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Crypto World

Coinbase CEO Says Base App SocialFi Push Fell Short

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Nexo Partners with Bakkt for US Crypto Exchange and Yield Programs

TLDR

  • Coinbase CEO Brian Armstrong said the Base App SocialFi experiment did not work as expected.
  • He confirmed that Coinbase has shifted the Base App focus toward trading and self-custody features.
  • The company relaunched Coinbase Wallet as the Base App in July 2025 with social and trading tools combined.
  • Jesse Pollak stated that the app felt overly focused on social features before the pivot.
  • Base removed its Farcaster-powered social feed as part of the product changes.

Coinbase CEO Brian Armstrong said the Base App’s SocialFi features “didn’t quite work” during a recent podcast appearance. He explained that the company tested onchain social tools but later shifted focus to trading. The remarks clarify Coinbase’s strategy after relaunching its wallet as an all-in-one application in 2025.

Armstrong spoke on David Senra’s podcast and addressed the SocialFi push tied to the Base App. He said the company ran the initiative as an experiment but later changed direction. Coinbase now prioritizes trading tools and a self-custodial experience within the app.

Coinbase CEO Addresses Base App SocialFi Pivot

Coinbase relaunched its noncustodial Coinbase Wallet as the Base App in July 2025. The company positioned the product as an all-in-one platform combining trading, messaging, gaming, and social media features. However, Coinbase CEO Brian Armstrong said the social focus fell short of expectations.

“In the current incarnation, it wasn’t quite there in my view,” Armstrong said. He added, “We tried it as an experiment. It didn’t quite work.”

Armstrong said the company has since pivoted toward trading and core finance tools. He described the updated app as “more focused on trading and being a self-custodial version of the Coinbase app.” Earlier this year, Base head Jesse Pollak wrote that “the app felt overly focused on social” and would “lean into a finance-first UX.”

Soon after, Base removed its Farcaster-powered social feed following changes within the decentralized social platform. The company reduced several SocialFi elements while keeping the trading infrastructure intact.

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Creator Coins and Token Performance

Jesse Pollak had promoted Creator Coin features within the Base App. The feature allowed users to double-tap posts to buy related tokens, and creators received value from activity. Armstrong said users viewed the model “as a way to reward and thank the creator.” However, most creator tokens later lost value after early trading activity slowed.

Nick Shirley launched one of the most visible creator coins through Zora. His token, $thenickshirley, reached a $15 million market cap after Armstrong promoted it. However, the token later declined sharply and failed to sustain momentum. Armstrong said “many posts” carried “thousands of dollars worth of value at the terminal end” of the experiment.

Other SocialFi efforts also faced setbacks across the sector. In January, Aave Labs spun out Lens Protocol as a separate initiative. Zora later introduced “attention markets” on Solana to let users trade social trends. Base itself now replaces parts of the OP Stack with custom components and reportedly weighs a native token launch.

Armstrong said, “I think something is going to work in SocialFi,” while noting that tokenomics “have not been quite figured out yet” and must show durability.

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Crypto World

CFTC Chair Launches Innovation Task Force Focused on Crypto Framework

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Cryptocurrencies, CFTC, United States, Commodities Investment

Chair Michael Selig said that the task force was an example of “future-proofing“ regulation at the Commodity Futures Trading Commission.

The US Commodity Futures Trading Commission (CFTC) is looking to embrace innovation in its regulatory approach to crypto and blockchain with the launch of a new Innovation Task Force, according to a Tuesday notice.

Chair Michael Selig said that the task force will work with the regulator’s Innovation Advisory Committee to create a framework focused on crypto, blockchain, AI, and prediction markets. The effort will be led by Michael Passalacqua, who joined the CFTC as a senior adviser in January after working on crypto and blockchain issues at international law firm Simpson Thacher & Bartlett.

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“The idea behind our innovation advisory task force is really to create a space where innovators and builders can come in and talk to the staff,” Selig told attendees at the Digital Asset Summit in New York City on Tuesday. “It’s not just crypto — it’s going to be prediction markets, crypto, and AI. We think these three verticals are really important.”

Cryptocurrencies, CFTC, United States, Commodities Investment
Source: Michael Selig

The move comes more than a year after the US Securities and Exchange Commission (SEC) launched its own task force focused on crypto regulation, just one day after US President Donald Trump took office, and SEC Commissioner Mark Uyeda took the reins as acting chair from former Commissioner Gary Gensler. The SEC task force, headed by Commissioner Hester Peirce, included Selig as chief counsel at the time before he was nominated by Trump to chair the CFTC.

Related: SEC task force met with Trump-supporting firms to discuss crypto regulation

Regulators work on crypto rules as market structure legislation remains stuck

The CFTC’s announcement comes on the heels of an SEC interpretative notice last week that proposed that the agency would not consider most crypto asset securities under federal law. SEC Chair Paul Atkins called the measure a “bridge” to clarify crypto regulation in the absence of Congressional action on a comprehensive digital asset framework.

The market structure bill, called the CLARITY Act when it passed the House of Representatives in July 2025, has effectively been stalled in the Senate amid debates over stablecoin yield, ethics, tokenized equities, and other issues. While some proponents of the legislation have said policymakers were closer to reaching an agreement, it was unclear as of Tuesday if or when it would reach the Senate for a full floor vote.

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