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Crypto.com CEO Unveils Agentic AIs in ai.com Launch

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Crypto Breaking News

Crypto.com chief Kris Marszalek has unveiled ai.com, a public beta platform that lets users craft personalized AI agents to handle everyday tasks on their behalf. The rollout followed a high-profile commercial push during Super Bowl 60 on NBC, a broadcast expected to attract well over 100 million viewers. In the immediate term, users can register an ai.com username and then join a queue to have their private, autonomous agents spun up. Marszalek frames the project as a step toward a decentralized network of self-improving AI agents that perform real‑world tasks for the benefit of humanity, a bold ambition that blends AI and crypto sensibilities around ownership, interoperability, and automation.

The launch arrives amid a broader surge of activity around AI agents in the enterprise and consumer tech space. OpenAI’s recent enterprise platform Frontier signals a trend toward more capable, business‑oriented agents, while independent projects such as AI agent OpenClaw have captured public attention with novel task automation concepts. Marszalek notes that the ai.com initiative began with the purchase of a domain described as the largest publicly disclosed domain sale in history, a move that mirrors his earlier strategy with Crypto.com’s expansive brand-building and customer acquisition. Since acquiring the ai.com domain in April, Marszalek has assembled a team to build and scale the product as beta users begin to interact with the platform.

Public commentary from observers in crypto and AI circles highlights the playbook behind ai.com: a recognizable, high-traffic destination paired with a mass-market advertising push to accelerate adoption. Pseudonymous crypto and AI researcher 0xSammy remarked that the combination of a memorable URL, mass exposure, and a Super Bowl ad could yield a landmark moment for the project—echoing how Marszalek previously propelled Crypto.com to hundreds of millions of users through branding and aggressive marketing. In the weeks after the early traffic surge, the ai.com site briefly crashed under demand before stabilizing, a familiar pattern for bets positioned at the intersection of consumer AI tools and crypto-backed branding.

Beyond the marketing theatrics, the ai.com team emphasizes practical use cases for its agents: email management, scheduling, subscription management, shopping automation, and trip planning are listed as baseline tasks for agents to handle on behalf of users. Marszalek argues that the goal is not merely to create virtual assistants but to foster a decentralized, self‑improving network of agents that learn from interactions and improve over time. Framing the effort as a “decentralized network of autonomous agents” aligns with a broader narrative in crypto and decentralized technology—where control, consent, and user empowerment sit at the core of product design.

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Industry context matters. The AI space is rapidly expanding beyond chatbots into agent-enabled workflows that can operate with minimal human oversight. OpenAI’s enterprise agent push and related announcements signal a race to define how artificial agents will work in business environments, while independent developers and researchers push alternatives that emphasize open architectures and user sovereignty. The converging tempo of marketing, domain strategy, and user onboarding indicates that ai.com is more than a branding exercise; it is a test case for how mass adoption of autonomous AI agents might unfold in the near term, including the balance between convenience, privacy, and security in a consumer-facing product.

Key takeaways

  • ai.com entered public beta with a username-registration step and a waiting queue to spin up personalized AI agents, signaling a staged rollout rather than an instant, full-scale launch.
  • The Super Bowl 60 ad blitz on NBC anchored the beta reveal, joining a broader wave of tech firms marketing AI and automation capabilities to a national audience.
  • Marszalek publicly tied ai.com to a historic domain purchase in April, described as the largest publicly disclosed domain sale, and built a dedicated team to bring the product to market.
  • Early traffic spikes caused brief outages, illustrating the scale challenges inherent in consumer AI services and the need for robust, scalable infrastructure.
  • Competitor and peer activity—OpenAI’s Frontier, OpenClaw, and other AI-agent initiatives—frames ai.com within a crowded field where branding, product experience, and real‑world utility will matter for adoption.

Market context: The emergence of ai.com sits at the crossroads of AI agents and consumer branding, a moment when mass advertising campaigns and domain-strategy playbooks intersect with real-world task automation. As enterprises test agent-enabled workflows and consumers experiment with personal assistants, the broader crypto and fintech ecosystems watch for how user ownership, gating mechanisms, and decentralized governance concepts might influence future products and monetization models.

Why it matters

The ai.com initiative matters because it tests a central hypothesis in both AI and crypto communities: that autonomous agents, built on user-owned infrastructure, can perform meaningful tasks without constant oversight. If successful, the platform could demonstrate a scalable model for consumer-grade autonomous agents that learn from cumulative interactions and improve their competence over time. This aligns with a cryptoeconomic impulse to empower users with ownership, opt-in data control, and transparent monetization pathways—principles that many crypto projects champion when designing incentive layers and decentralized governance around software products.

Furthermore, the Super Bowl moment underscores how mainstream media exposure can accelerate a niche technology narrative. The ad slots purchased by Google, Anthropic, Amazon, Meta, and others during Super Bowl 60 highlight a broader industry belief that AI agents are transitioning from experimental demos to everyday tools. For crypto developers and investors, ai.com’s approach—combining a high-profile brand event with a domain-centric branding strategy—offers a blueprint for how to attract attention while testing practical use cases that require careful attention to privacy, security, and user consent as adoption grows.

From a technical perspective, the emphasis on a private, personalized agent that can handle routine tasks raises questions about data handling, model updates, and cross-platform interoperability. The platform’s success will hinge on how well it can balance convenience with safeguards and how it integrates with existing identity and consent frameworks. In a landscape where AI agents are increasingly central to everyday productivity, ai.com contributes to a broader conversation about responsible deployment, user empowerment, and the role of branding in shaping user expectations around AI-enabled automation.

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What to watch next

  • Progress of the onboarding queue: how long users wait to spin up their agents and what features arrive during the beta phase.
  • Product updates and feature roadmaps, including any GA (general availability) milestones or new agent capabilities.
  • Official communications detailing the domain sale narrative, including any responsible, verifiable disclosures about the acquisition and team expansion.
  • Competitor moves in the AI-agent space, such as new Frontier integrations or OpenClaw enhancements, that could shape ai.com’s feature set or positioning.
  • Security and privacy demonstrations or audits that reassure users about the handling of personal data within autonomous agents.

Sources & verification

  • ai.com official launch materials and beta signup page to confirm the registration flow and queue process.
  • Public reports about the Super Bowl 60 ad placements on NBC and coverage of the associated marketing wave from the event.
  • Statements surrounding the April domain acquisition and the claim of it being the largest publicly disclosed sale in history.
  • Industry context references to OpenAI’s Frontier and the OpenClaw project as related AI-agent developments for benchmarking the competitive landscape.

ai.com launches beta for autonomous AI agents after Super Bowl blitz

The ai.com rollout marks a deliberate bet on mass branding combined with a high-concept ai product. By inviting users to register a unique ai.com handle and then placing them in a queue to activate their private agents, Marszalek’s team is testing not only the tech but the market’s appetite for decentralized, autonomous tools that can operate with limited human intervention. The beta approach allows the team to gather feedback on onboarding, agent reliability, and task execution while mitigating churn that could arise from a rushed, full-scale launch.

In parallel with this branding push, the broader AI space has seen a series of competing efforts around agent enablement and enterprise utility. OpenAI’s Frontier represents the industry push toward enterprise-grade AI agents designed for business workflows, while independent developments like OpenClaw reflect ongoing experimentation in agent autonomy and control. The convergence of these efforts with ai.com’s branding strategy suggests a deliberate attempt to translate complex AI capabilities into everyday productivity tasks—an objective that resonates with crypto enthusiasts who prize user sovereignty and tangible utility in technology platforms.

The domain sale narrative—described as the largest publicly disclosed domain sale in history—adds a layer of drama to the project’s genesis. While the exact price remains undisclosed, the move is a reminder that branding assets can be strategic levers in technology markets, shaping user perceptions and investor interest as much as the underlying product features. The early traffic surge and temporary outage experienced by ai.com illustrate the growing pains common to new, consumer-facing AI services. Yet the recovery and continued traffic point to a robust demand signal that could sustain future iterations of the product and potential ecosystem partnerships.

As Marszalek’s vision emphasizes decentralization and autonomous learning, the ai.com initiative also invites readers to consider the implications for governance and data rights. In a landscape where AI agents gather, interpret, and act on personal information, reassuring users about consent mechanisms and transparent data practices will be essential to long-term credibility. If ai.com can credibly deliver reliable, privacy-conscious agents that help users manage emails, calendars, subscriptions, shopping, and travel, it could become a meaningful data-privacy and productivity narrative within the crypto-technology space—a space that increasingly values both innovation and responsible design.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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Bitcoin Investors Should Watch These US Economic Signals

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This Week's Major US Economic Reports & Fed Speakers

Bitcoin traders are heading into a macro-heavy week, with four US economic events expected to shape sentiment across crypto markets.

With Bitcoin trading in a volatile range and macro narratives dominating market psychology, traders are increasingly treating economic releases as short-term catalysts that can trigger sharp moves in both directions.

Which US Economic Signals Should Bitcoin and Crypto Investors Watch This Week?

A Federal Reserve (Fed) governor’s media appearance, key labor-market data, weekly unemployment claims, and January inflation figures could all influence expectations around interest rates and liquidity—two of the strongest drivers of Bitcoin’s price cycles.

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This Week's Major US Economic Reports & Fed Speakers
This Week’s Major US Economic Reports & Fed Speakers. Source: MarketWatch

Fed Governor Stephen Miran Interview in Focus

Markets will first look to comments from Federal Reserve Governor Stephen Miran, who is scheduled to appear in a podcast interview on Monday, February 9. Ahead of the 5:00 p.m. ET. appearance, there is already mixed sentiment across the crypto community, especially amid broader market caution.  

Some market participants point to Miran’s relatively constructive view on stablecoins, arguing that regulatory clarity and dollar-linked digital assets could indirectly support Bitcoin by strengthening the broader crypto ecosystem and institutional participation.

Others see risk. Speculation that Miran could play a larger role in future Fed leadership has already coincided with bouts of volatility in both precious metals and crypto. This reflects fears that tighter policy could weigh on inflation-hedge narratives.

At the same time, some macro analysts have described Miran as more dovish than many of his peers, citing past arguments in favor of substantial rate cuts to support the labor market.

Any signals in that direction could lift sentiment in risk assets, particularly Bitcoin, which remains highly sensitive to liquidity expectations.

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US Employment Report Could Drive “Bad News Is Good News” Narrative

Attention will shift on Wednesday, February 11, to the US employment report, one of the most closely watched indicators of economic health and monetary-policy direction.

Forecasts suggest relatively modest job growth, potentially reaching 55,000 from the previous 50,000. Weaker-than-expected data could paradoxically support Bitcoin. Cooling labor conditions would increase pressure on the Fed to ease policy, potentially improving liquidity conditions for risk assets.

Recent labor-market indicators have already pointed to signs of slowing. Reports of rising layoffs and a slowdown in hiring have strengthened expectations that rate cuts could arrive sooner than previously anticipated.

Interest Rate Cut Probabilities
Interest Rate Cut Probabilities. Source: CME FedWatch Tool

However, the employment report also carries downside risk. A sharp deterioration in job data could spark broader growth fears, prompting investors to move toward defensive positions. Such an outcome could trigger short-term selloffs in crypto, as seen during previous macro shocks.

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Jobless Claims May Reinforce or Challenge the Trend

Thursday’s initial jobless claims release will provide a more immediate snapshot of labor-market conditions. As such, it could reinforce the narrative set by the employment and unemployment reports on Wednesday.

Recent spikes in claims have coincided with risk-off reactions in crypto markets, including liquidation events and rapid price swings. Some traders interpret rising claims as a signal that economic conditions are weakening enough to force monetary easing, a longer-term positive for Bitcoin.

Others warn that in the short term, deteriorating employment data can unsettle markets, especially when liquidity is thin and leverage is elevated.

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That dynamic has made jobless-claims releases a growing source of volatility, even though they rarely move markets in isolation.

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CPI and Core CPI Seen as the Week’s Decisive Catalyst

The most consequential data point may arrive on Friday, February 13, with the release of January’s Consumer Price Index (CPI) and Core CPI figures.

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Inflation data remains the primary driver of Fed policy expectations and, therefore, a key determinant of crypto market sentiment.

Cooler-than-expected readings in recent months have supported risk assets by weakening the “higher for longer” rate narrative.

Another soft inflation print could accelerate expectations for rate cuts in 2026, potentially reinforcing bullish momentum in Bitcoin and strengthening the case for a move toward six-figure price levels over time.

However, sticky or rising inflation would likely have the opposite effect, pushing Treasury yields higher and pressuring speculative assets, including cryptocurrencies.

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“If data comes in hot, rates will likely stay higher, and risk assets may struggle. If data cools, rate cut expectations could return, and markets may breathe. This week will tell us what comes next,” remarked analyst Kyle Chasse.

Taken together, the week’s events represent a concentrated test of the macro narratives currently driving Bitcoin: inflation, employment, and the timing of monetary easing.

While long-term adoption trends, such as ETF flows, institutional participation, and stablecoin growth, continue to underpin bullish projections, short-term price action remains closely tied to economic data.

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Crypto ETP Outflows Ease as Trading Hits Record $63 Billion

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Crypto ETP Outflows Ease as Trading Hits Record $63 Billion

Crypto investment products logged a third straight week of outflows, though the pace of selling eased markedly as digital asset prices steadied after a sharp downturn.

Crypto exchange-traded products (ETPs) recorded $187 million in outflows during the week, a sharp drop from the $3.43 billion seen over the previous two weeks, CoinShares reported on Monday.

The slowdown came as Bitcoin (BTC) fell to its lowest level since November 2024, with the price touching $60,000 on Coinbase last Thursday.

“While flows typically move in line with crypto prices, changes in the pace of outflows have historically been more informative, often signaling inflection points in investor sentiment,” said James Butterfill, CoinShares’ head of research.

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Bitcoin ETPs only to post major losses, while XRP leads inflows

Bitcoin investment products were the only ETP group to suffer significant losses last week, with outflows totaling $264.4 million.

XRP (XRP) funds led inflows, attracting $63 million, while other altcoin ETPs, such as those tracking Ether (ETH) and Solana (SOL), posted modest gains of $5.3 million and $8.2 million, respectively.

Weekly crypto ETP flows by asset as of Friday (in millions of US dollars). Source: CoinShares

Spot Bitcoin exchange-traded funds (ETFs) accounted for a large portion of Bitcoin ETP outflows last week, amounting to $318 million, according to SoSoValue data.

ETP volumes hit record $63 billion in weekly trading

Addressing last week’s slowdown in outflows, Butterfill suggested that a “potential market nadir may have been reached,” implying that a possible bottom could have formed for ETPs.

Despite the easing of outflows, last week marked a milestone in trading activity. According to Butterfill, ETP volumes reached a record $63.1 billion, surpassing the previous high of $56.4 billion set in October last year.

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Related: BlackRock’s IBIT hits daily volume record of $10B amid Bitcoin crash

Assets under management (AUM) in Bitcoin ETPs stood at $102.7 billion by the end of the week, while ETF AUM fell below $90 billion.

Weekly Bitcoin ETF flows year-to-date. Source: SoSoValue

Meanwhile, global crypto ETP AUM declined to $129 billion, the lowest level since March 2025, Butterfill noted.

Following three consecutive weeks of outflows, crypto ETPs have lost a total of $1.2 billion year-to-date, compared with $1.9 billion of outflows in Bitcoin ETFs.

In other industry news, major crypto fund issuer 21Shares filed last week with the US Securities and Exchange Commission for an ETF tracking Ondo (ONDO).

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