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KuCoin launches KCS PulseDrop to turn trading and payments into rewards

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KuCoin launches KCS PulseDrop, turning trading, staking, and payments into rewards to expand the utility of its native token.
KuCoin launches KCS PulseDrop, turning trading, staking, and payments into rewards to expand the utility of its native token.
  • KuCoin launches KCS PulseDrop to expand the utility of its native token.
  • Users earn points from trading, staking, and payments on the platform.
  • Initiative aims to embed KCS deeper into KuCoin’s ecosystem utility.

Global crypto exchange KuCoin has launched a new rewards initiative called KCS PulseDrop, marking a strategic step toward expanding the utility of its native token, KuCoin Token (KCS).

The program connects everyday user activity, from trading to payments with a transparent points and rewards system, effectively turning KCS into a more active, multi-dimensional part of the KuCoin ecosystem.

The exchange said PulseDrop is designed to shift KCS “from a passive holding asset” into an engagement-based tool that bridges trading, staking, and real-world cryptocurrency use.

Participating users earn points through actions like futures or spot trading, staking KCS, or making payments with KuCard, P2P, or KuCoin Pay.

Points accumulate over time and determine each user’s share of reward distributions.

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In essence, PulseDrop transforms interaction into measurable participation.

KuCoin described the framework as a “participation economy,” one that rewards sustained activity rather than short-term speculation, an idea gaining traction among digital asset platforms seeking to retain users and build long-term loyalty.

By aligning engagement with tangible outcomes, the company hopes to position KCS as a functional utility token underpinning a wider user ecosystem, rather than merely a token conferring fee discounts or passive yield.

Expanding KCS beyond exchange use

The PulseDrop system introduces tiered point mechanics and multipliers that let users accelerate accrual through specific behaviors, such as trading particular project tokens or KCS itself.

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Transactions made through fiat and payments channels also contribute to a “Payment Task” score, rewarding real-world crypto usage, a move that ties KuCoin’s growing payments infrastructure more tightly to its core token.

The exchange said the design is meant to balance simplicity and transparency while giving users early exposure to promising projects listed on its platform.

KuCoin positions PulseDrop as both a community engagement tool and a means of democratizing access to project rewards by basing allocations on participation rather than holding size alone.

Analysts view the initiative as part of a wider industry shift, where exchanges seek to extend the relevance of their native tokens beyond transactional perks.

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As competition among global exchanges intensifies, platforms like KuCoin, Binance, and OKX are experimenting with loyalty or activity frameworks that embed token value deeper into users’ daily interactions.

KuCoin, which serves over 40 million users across 200 countries, has been steadily expanding its regulated footprint under CEO BC Wong, with recent licensing milestones in Austria (under MiCA) and Australia.

The exchange, recognized by Forbes and Hurun for its innovation and security standards, maintains SOC 2 Type II and ISO 27001:2022 certifications.

By knitting together engagement, rewards, and payments, KCS PulseDrop reflects KuCoin’s broader ambition to create an integrated and participatory digital-asset ecosystem, where token holders play an active, sustained role in shaping its growth trajectory.

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The PulseDrop platform is now live on KuCoin’s official website: www.kucoin.com/pulsedrop.

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Crypto World

IRS Proposes Crypto Exchanges Shift to Mandatory Electronic Tax Documents

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IRS, Taxes

The US Internal Revenue Service (IRS) is seeking to require electronic delivery of tax forms to crypto exchange users.

Under the current rules, exchanges are required to provide paper copies of tax form 1099-DA, the IRS tax form used to document crypto transactions from a centralized exchange or broker, if users request paper forms.

The proposed new rules, slated to be published on Friday, remove this requirement and allow brokers to “terminate” their relationships with existing clients if they refuse electronic delivery of tax forms.

Additionally, the IRS proposal would also prohibit users from retroactively revoking consent for electronic forms.

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IRS, Taxes
The IRS proposal would shift to mandated electronic tax forms. Source: Federal Register

The IRS requires all broker-dealers, platforms providing crypto services to users like exchanges, to report user proceeds from each transaction and to provide users with Form 1099-DA, detailing their transaction history for the tax season.

However, the exchanges are not required to track cost basis for the 2025 tax year; tracking cost basis, or the price paid for each investment purchase, is the investor’s responsibility. The IRS outlined the reporting requirements for brokers:

“Brokers required to make these returns must include identifying information of the customer, such as the customer’s name and tax identification number (TIN), and such other relevant information, including the gross proceeds from the transaction.” 

One in five Americans, or about 55 million individuals, hold digital assets in the US, according to the National Cryptocurrency Association (NCA), a crypto advocacy group. 

IRS, Taxes
Common barriers to entry cited by respondents. Source: NCA

Tax compliance was one of the biggest impediments to adopting crypto, with 10% of the 54,000 respondents in the NCA survey citing digital asset taxes as an issue.

More than one-third of the respondents indicated that they wanted more education on the tax implications of digital assets, according to the NCA.

IRS, Taxes
39% of respondents said they wanted to better understand the tax implications of crypto. Source: NCA

Related: Crypto lobby Blockchain Association pitches tax plan to Congress

Concerns resurface after Trump killed the controversial “DeFi broker rule,”

In December 2024, the IRS issued a rule classifying all front-end services, including decentralized exchanges (DEX) and decentralized finance (DeFi) platforms, as broker-dealers, subjecting them to tax reporting requirements.

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This meant that DeFi platforms would have to collect know-your-customer (KYC) information and report proceeds from user sales to the IRS.

US President Donald Trump signed a resolution in April 2025 that killed the DeFi broker rule, which was well-received by the crypto industry. 

However, crypto industry executives have sounded the alarm about ambiguous language in the stalled CLARITY market structure bill that could force KYC reporting requirements onto DeFi platforms and limit activity in the nascent sector.

Magazine: Clarity Act risks repeat of Europe’s mistakes, crypto lawyer warns

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