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Metaplex and K Wave Media Tokenize K-Culture IP Onchain

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Editor’s note: The Metaplex Foundation and K Wave Media have signed a memorandum of understanding to advance the Gaon Project and bring K-Culture IP onchain through digital asset infrastructure. The collaboration will integrate Metaplex’s tokenization platform with K Wave Media’s IP portfolio to develop new models linking globally influential content with digital assets, fan communities, and internet-native capital formation. The effort, developed from discussions at Metaplex Summit in Seoul, examines how blockchain can support issuance and management of digital assets tied to Korean entertainment—including K-pop—and how such systems could shape participation by fans, creators, and investors in the global K-Culture economy.

Key points

  • MoU to integrate Metaplex’s tokenization platform with K Wave Media IP to tokenize K-Culture IP onchain.
  • Initiative aims to connect content with digital assets, global fan communities, and internet-native capital formation.
  • Gaon Project introduced at Metaplex Summit 2026 in Korea and focuses on tokenization and asset issuance models.
  • Metaplex has supported 1 billion digital assets and over $13.5 billion in transaction value; expansion to IP-backed tokens.

Why this matters

By combining Metaplex’s tokenization platform with K Wave Media’s IP portfolio, the initiative could demonstrate how blockchain-enabled digital assets enable new funding sources, fan participation, and international access to capital. The effort explores onchain asset issuance, governance, and distribution models for K-pop, dramas, films, and music programs, helping to map how cultural IP can move through global liquidity networks while clarifying regulatory considerations.

“K-Culture has built some of the most influential digital communities anywhere in the world,” said Stephen Hess, founder of Metaplex.

What to watch next

  • Tracking MoU collaboration and integration with K Wave Media’s IP portfolio.
  • Progress updates on the Gaon Project and onchain asset issuance for K-Culture IP.
  • Regulatory environment discussions and broader blockchain role in digital asset issuance.

Disclosure: The content below is a press release provided by the company/PR representative. It is published for informational purposes.

Metaplex Foundation and K Wave Media Partner to Advance Tokenization of K-Culture IP

Discussions at Metaplex Summit in Seoul highlighted growing momentum around bringing Korean entertainment and cultural content onchain

SAN FRANCISCO, March 16, 2026 (BUSINESS WIRE)— The Metaplex Foundation, a non-profit organization dedicated to building and growing Metaplex, the leading tokenization platform in the Solana ecosystem, today announced a partnership with K Wave Media, a company focused on developing and commercializing Korean entertainment and cultural intellectual property (IP), to advance the Gaon Project, an initiative designed to bring K-Culture IP onchain through digital asset infrastructure.

Under a memorandum of understanding (MoU), the organizations will collaborate on integrating Metaplex’s tokenization platform with K Wave Media’s cultural IP portfolio to develop new models linking globally influential content with digital assets, global fan communities and internet-native capital formation.

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The initiative will examine how blockchain technology can support the issuance and management of digital assets tied to Korean entertainment and cultural content, including K-pop and other widely recognized K-Culture IP. These models are expected to create new opportunities for participation among fans, creators and investors across the global K-Culture economy.

“K-Culture has built some of the most influential digital communities anywhere in the world,” said Stephen Hess, founder of Metaplex. “Working with K Wave Media allows us to explore how that cultural IP can move onchain, expanding access to new funding sources through global liquidity and unlocking new methods of content distribution. As technology continues to reshape how communities form and participate online, initiatives like this highlight the growing intersection between culture and digital economies.”

The Gaon Project was introduced at Metaplex Summit 2026 in Korea, an invitation-only gathering held in Seoul on March 6 that brought together leaders from Korean financial institutions, investment firms, crypto protocols, legal organizations and media.

Discussions focused on the growing opportunity to tokenize Korean cultural IP using blockchain infrastructure, including how digital assets could create new connections between content creators, global fandoms and internet-native capital markets. Participants also exchanged perspectives on the evolving regulatory environment and the broader role of blockchain technology in digital asset issuance.

During the event, Yangtae Kim and JaeHa Lee of K Wave Media outlined how the organization is positioning itself to transform the Korean IP market by combining content pipelines with new participation models, linking digital assets, fan communities and decentralized finance (DeFi).

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“Korean entertainment has become one of the most influential cultural exports in modern media,” said Jaeha Lee, Head of Content, K Wave Media. “Through the Gaon Project, we plan to bring Korean dramas, films, animation and music reality programs onchain as real-world assets, creating new pathways for how Korean content is distributed and discovered.”

To date, Metaplex has supported the creation of 1 billion digital assets and over $13.5 billion in transaction value. The Metaplex Foundation plans to continue expanding its platform to support additional digital asset categories, including IP-backed tokens and agent-native tokens, as it advances infrastructure for the onchain economy.

About Metaplex Foundation

The Metaplex Foundation is a non-profit organization dedicated to developing and growing Metaplex, a suite of onchain programs and tools that facilitate the creation, distribution, and management of digital assets using Solana and the Solana Virtual Machine (SVM). Metaplex enables platforms like metaplex.com to provide a seamless end-to-end experience for asset issuers and traders to discover, trade, and launch tokens and NFTs on Solana.

About K Wave Media

K Wave Media is an entertainment and media company focused on content investment, film and series production, K-Pop merchandise, and a Bitcoin treasury strategy. By integrating entertainment IP with digital asset infrastructure, the company is expanding its influence in the emerging real-world asset (RWA) market for Korean cultural IP.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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Majors post 11% weekly gains as bitcoin tests $75,000

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(CoinDesk)

Bitcoin briefly touched $75,912 early Tuesday before pulling back to $74,372, but the intraday volatility is less interesting than the weekly picture beneath it.

CoinDesk reported earlier Tuesday that the push above $75,000 was driven by derivatives activity rather than fresh buying, specifically the closure of large $60,000 put positions that forced market makers to buy spot bitcoin as they rebalanced.

The rapid pullback below $74,400, a former support level from April 2025, confirmed that traders aren’t willing to chase above that level without a fundamental catalyst.

Every major token is up at least 5% over seven days. Ether climbed 13.3% to $2,316. xrp rose 11% to $1.53, olana gained 9.7% to $93.92. Dogecoin added 9.5% to $0.10, back above a dime. BNB rose 5% to $676. This is the broadest sustained rally since before the Iran war began, and it’s happening heading into the most consequential Fed meeting in months.

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But the institutional flow data underneath the rally is real and getting harder to dismiss. CF Benchmarks analyst Mark Pilipczuk noted in an email that spot bitcoin ETFs drew roughly $767 million in net inflows last week, the third consecutive week of positive flows and a sharp reversal from the five-week, $3 billion-plus outflow streak earlier in the year.

(CoinDesk)

The gold convergence trade is another signal worth watching. Year-to-date through mid-March, GLD returned roughly 16% while IBIT lost approximately 19%. But that gap has narrowed sharply, with bitcoin outperforming gold by 13.2% since early March. The 90-day correlation between the two shifted from -0.27 to +0.29 over six months. The “digital gold” narrative that looked dead in February is getting oxygen again.

The Fed meeting that begins today and concludes Wednesday is the pivot point. CME FedWatch still prices a 95%+ probability of a hold at 3.5% to 3.75%, so the decision itself is a non-event.

What matters is the dot plot and Powell’s press conference. Oil above $100 makes the stagflation case unavoidable, but the labor market is weakening, with February’s 92,000 job loss still fresh. The Fed is caught between two mandates pulling in opposite directions, and how Powell articulates that tension on Wednesday could set the direction for risk assets through the end of March.

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DeFi Education Fund Drops SEC Lawsuit as Crypto Stance Softens

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DeFi Education Fund Drops SEC Lawsuit as Crypto Stance Softens

Texas-based apparel company Beba and crypto lobby group DeFi Education Fund have withdrawn a 2024 lawsuit against the US Securities and Exchange Commission (SEC) over its approach to airdrops, citing a recent shift in the regulator’s approach to crypto.

Beba launched a free token airdrop in March 2024 and, together with the DeFi Education Fund, filed a pre-enforcement challenge against the SEC that year.

The lawsuit alleged the regulator had adopted its digital asset enforcement policy without a formal notice-and-comment rulemaking process, in violation of the Administrative Procedure Act.

The voluntary dismissal, filed in the US District Court for the Western District of Texas on Friday, cites the SEC Crypto Task Force’s work and statements by Commissioner Hester Peirce in several speeches last year suggesting airdropped tokens are not securities.

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The filing also flags Peirce’s suggestion in May that the SEC is considering an exemption framework for airdrops, and a White House executive action from January encouraging the regulator to establish a “safe harbor for certain airdrops.”

“Given the good work done by the SEC Crypto Task Force and recent speeches that suggest a change in the Commission’s position regarding free airdrops, we decided continuing was unnecessary for the time being and we can re-file if we need to later on,” the DeFi Education Fund said in an X post on Friday.

“The DEF team expects that the SEC Crypto Task Force will address airdrops soon—the foundational issue at hand in this lawsuit,” it added.

Source: DeFi Education Fund

Case dismissed without prejudice, for now

The dismissal was filed without prejudice, preserving Beba’s and the DeFi Education Fund’s right to refile if needed.

“Should the expected guidance fail to materialize or be insufficient, Plaintiffs preserve their right to refile their claims,” lawyers acting for the pair wrote in the court document.

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SEC’s evolving stance on crypto 

Under former SEC Chair Gary Gensler, the agency drew heavy criticism from the crypto industry for allegedly crafting policy through enforcement actions and legal settlements rather than formal rulemaking.

Related: SEC seeks comment on crypto handling in OTC broker-dealer rule

Since Gensler resigned on Jan. 20 2025, crypto proponents have seen a regulatory shift by the SEC, including the dismissal of several long-running enforcement actions against crypto firms.

In a recent case, the SEC dropped a two-year lawsuit against Nader Al-Naji, founder of the blockchain-based social media platform BitClout, for allegedly raising more than $257 million by selling the native token of the BitClout platform and spending more than $7 million on personal items. 

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Magazine: SEC’s U-turn on crypto leaves key questions unanswered