Connect with us
DAPA Banner

Crypto World

Newly Launched Outset Media Index Gives Early Users Special Access Benefits in Exchange for Feedback

Published

on

Brian Armstrong's Bold Prediction: AI Agents Will Soon Dominate Global Financial

Outset Media Index (OMI), a newly soft-launched platform for standardizing media benchmarking, is running an early feedback round. The program is designed to turn the first wave of users into active contributors, helping refine how the index works in real-world media, PR, marketing, and research workflows. All participants will receive a level-up upgrade to their current plans in exchange for input.

The feedback round is expected to run for roughly one month ahead of OMI’s full launch. To participate, users must be registered on the platform on any plan, including Free, and complete a dedicated form covering their first experience with the index, which signals they find most useful in practice, and what would make the product more valuable in their day-to-day tasks. The form also includes an option for those who want to proceed with deeper in-person interviews.

The OMI team will reward submitted feedback with expanded platform entry. Users on the Free plan will receive two weeks of bonus access to the Starter plan. Paid subscribers will get a one-month upgrade to the next tier of their current plan.

The early feedback round is a key part of OMI’s soft launch. Rather than treating it as a closed testing period, the company is using it as an open customer development stage focused on learning how different professionals interpret media signals, compare outlets, and apply benchmark data to live decisions. This matters because the same metric can mean different things depending on whether the user is an advertiser, an agency, a publisher, an in-house communications team, or a researcher.

Advertisement

Outset Media Index, designed to provide better structure and comparability across the media landscape, entered soft launch on March 12. The platform currently indexes more than 340 publications with regular crypto coverage, including niche crypto titles as well as finance, technology, and general news outlets with digital asset sections. Its framework includes 37 performance and workflow metrics across reach, engagement, SEO, and practical collaboration factors.

OMI leverages partner data from sources such as Similarweb and Moz, with proprietary metrics and scores that add context to traffic and search behavior data.

For example, Unique Score tracks how consistent unique readership is across several months; Reading Behavior combines time on page, pages per visit, and bounce rate into one easily readable number to show how actively readers interact with the content; and Reprints measures how often coverage is picked up by aggregators or secondary outlets.

Taken together, these metrics feed into broader General and Convenience ratings intended to support strategic analysis and day-to-day execution.

Advertisement

“The goal of OMI is to provide teams with a unified way to analyze media quality and fit,” said Mike Ermolaev, founder and CEO of Outset Media Index. “The media landscape has evolved over recent years to the point where surface traffic numbers alone fail to explain how an outlet actually performs.”

“All inputs that contribute to final rankings are reviewed and normalized under the same methodology,“ added Sofia Belotskaia, product lead at Outset Media Index. “There is no option for media site owners to pay for higher positions or better visibility.”

Inside the platform, users can compare outlets, filter them by business-relevant parameters, and examine detailed profiles with historical context.

Outset Media Index, or OMI, is the first standardized benchmark for media outlets developed by Outset PR. It brings data-driven clarity and structured analysis to how media markets are understood across niches. The platform is used by teams who need meaningful context when planning media activity, allocating budgets, or interpreting how visibility behaves after publication.

Advertisement

By organizing traffic, engagement, SEO, and operational signals within a single analytical framework, it provides a reliable picture of how outlets actually perform beyond surface traffic indicators. Alongside familiar metrics, OMI introduces exclusive decision-ready parameters around audience quality, distribution patterns, and collaboration dynamics – built on years of team’s experience in media analytics.

The methodology is transparent, consistent, and non-negotiable, with no paid rankings or visibility boosts.

Contacts

Business inquiries: sales@omindex.io

Advertisement

Media inquiries: media@omindex.io

X: x.com/OMI_index

Telegram: t.me/omindex

Substack: omindex.substack.com

Advertisement

Disclaimer: This is a Press Release provided by a third party who is responsible for the content. Please conduct your own research before taking any action based on the content.

Source link

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Crypto World

Bitcoin Community Weighs Reports of Hormuz Oil Tanker Fees Payable in BTC

Published

on

Dollar, Iran, Stablecoin, Bitcoin Adoption

The Bitcoin (BTC) community is discussing the feasibility and implications of the Iranian government accepting BTC for tolls paid by oil tankers crossing the Strait of Hormuz, a critical shipping lane through which about 20% of the global oil supply passes. 

The reactions were sparked by a Financial Times report, published on Wednesday, which said that the Iranian government was considering BTC payments for oil tolls to avoid sanctions imposed by the United States.

Several conflicting reports have been published since the Financial Times article, which suggest that the tolls are payable in stablecoins or Chinese yuan, according to Alex Thorn, the head of firmwide research at crypto investment firm Galaxy. 

Dollar, Iran, Stablecoin, Bitcoin Adoption
A map of the Strait of Hormuz. Source: Encyclopedia Britannica

BTC advocate Justin Bechler said that stablecoins can be frozen by the issuer and cited the compliance controls introduced in the GENIUS stablecoin regulatory framework as reasons why the Iranian government would not collect tolls in US-dollar stablecoins. He said:

“USDT and USDC include built-in blacklist functions at the smart contract level. When an address is flagged, the issuer can freeze the tokens, rendering them completely illiquid. The law’s enforcement depends entirely on the compliance of issuers.

Bitcoin has no issuer, no compliance officer to pressure, and no freeze function. Iran’s pivot toward Bitcoin follows directly from this structural reality,” he added. 

Advertisement

If the Iranian government begins accepting BTC for oil tanker payments, it would boost Bitcoin’s credibility as a neutral settlement layer for international transactions, advocates say.

Dollar, Iran, Stablecoin, Bitcoin Adoption
Source: Jack Mallers

Related: Crypto Biz: Will Bitcoin secure safe passage through the Hormuz Strait?

Iran would likely use QR codes to collect BTC payments

Thorn estimated that each oil tanker would need to pay between $200,000 and $2 million in tolls to pass through the Strait of Hormuz.

The initial reporting from the Financial Times cited a spokesperson for Iran’s Oil, Gas and Petrochemical Products Exporters’ Union, who said that ships would have a “few seconds” to complete payment in BTC.

This suggests that ships would pay via the Lightning Network, a layer-2 payment solution for BTC that allows parties to send transactions in seconds, rather than waiting for the 10-minute block confirmation.

Advertisement

However, the largest known transaction over the Lightning network to date has been for $1 million, Thorn said. 

“More likely, the Iranian authorities would provide a QR code or alphanumeric Bitcoin address to the ships upon approval of their requests to pass through the Strait,” he added.

Magazine: Bitcoin may take 7 years to upgrade to post-quantum: BIP-360 co-author