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OpenAI to Integrate Sora Video Generation into ChatGPT Following Standalone App Struggles

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Brian Armstrong's Bold Prediction: AI Agents Will Soon Dominate Global Financial

TLDR

  • OpenAI intends to integrate Sora AI video generation directly into ChatGPT, according to The Information’s sources
  • The standalone Sora mobile application debuted in September 2025 with a TikTok-inspired interface
  • January 2026 saw installation numbers plummet 45% compared to the previous month, based on Appfigures analytics
  • By early 2026, Sora had disappeared from Apple’s top 100 applications in the U.S. App Store
  • Even a collaboration with Disney couldn’t reverse declining user engagement

According to sources familiar with the situation, OpenAI is developing plans to incorporate its Sora AI video generation technology directly into ChatGPT. The Information broke this story on March 11, 2026, citing insiders with direct knowledge of the initiative.

Official confirmation from OpenAI remains pending. The company failed to provide a statement when contacted during non-business hours.

Initially, Sora debuted as an independent mobile application in September 2025. The platform enabled users to produce and distribute AI-created video content through an interface that closely resembled TikTok’s design.

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Users could input text descriptions to generate corresponding videos. The platform also permitted creation of content based on copyrighted intellectual property, which users could then post to social media-inspired feeds within the application.

While the launch generated initial buzz, the application encountered significant challenges entering 2026. Both installation rates and revenue from users experienced dramatic declines.

TechCrunch reported in January 2026, citing Appfigures analytics, that Sora experienced a 45% month-over-month decrease in installations during January. Revenue from users simultaneously declined.

The application slipped out of the top 100 rankings on Apple’s U.S. App Store. Google’s Play Store reflected similarly disappointing performance metrics.

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OpenAI had established an agreement with Walt Disney to enable video generation featuring Disney intellectual property within Sora. However, this high-profile partnership failed to generate sustained user growth.

ChatGPT Integration Strategy

Incorporating Sora directly into ChatGPT would provide the video generation technology with exposure to a substantially larger audience. With hundreds of millions of active users, ChatGPT’s reach dwarfs the user base Sora achieved independently.

According to The Information’s reporting, OpenAI intends to maintain the standalone Sora application even after completing the ChatGPT integration. Specific timing for the rollout has not been disclosed.

Integrating video generation capabilities into ChatGPT will likely increase OpenAI’s infrastructure expenses. Video-based AI models require significantly more computational resources than text-focused applications.

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The AI Video Generation Landscape

Sora faces competition from video generation platforms developed by Meta and Alphabet’s Google. Both technology giants have committed substantial resources to advancing text-to-video artificial intelligence capabilities.

This decision to embed Sora within ChatGPT represents part of OpenAI’s larger initiative to move beyond text-only functionality. Industry observers view multimodal platforms capable of processing video, images, and audio as the inevitable evolution of AI applications.

Microsoft maintains a significant investment position in OpenAI and has incorporated OpenAI’s technologies throughout its product ecosystem, including Bing search and Microsoft 365 productivity software.

OpenAI’s current approach suggests a strategic emphasis on unifying its various offerings under the ChatGPT umbrella, which continues to be the company’s most successful and widely adopted platform.

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Why QCP Capital says BTC is a ‘stress barometer’

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Bitcoin Investors
Bitcoin Investors
  • QCP sees Bitcoin as a ‘stress barometer’ amid macro, geopolitical risks.
  • BTC continues to eye $70,000 as support, with gains key to upside continuation.
  • Breakdown risks BTC retesting $63k lows, where prior dip-buying emerged.

Bitcoin (BTC) continues to show resilience near the critical $70,000 level after today’s US CPI data.

The bellwether digital asset had traded slightly off this mark earlier in the day.

According to analysts at Singapore-based trading firm QCP Capital, Bitcoin’s uptick from lows of $63,000 suggests stabilisation.

However, the continued fluctuation around the $70k mark signals that the market is yet to return to full risk-on sentiment.

QCP sees Bitcoin as a ‘stress barometer’ amid geopolitical risks

While bulls have been patient, the broader context of BTC’s next move combines factors around escalating Middle East risks and the US economic outlook.

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QCP has highlighted this in its latest forecast for cryptocurrencies, noting that BTC acts as a “cleaner stress barometer” amid stagflationary pressures.

Bitcoin held relatively firm even as equities came under pressure amid escalating tensions in the Middle East, with the US-Israel conflict with Iran weighing on stocks and pushing Treasury yields higher.

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The benchmark cryptocurrency also remained close to the $70,000 level as oil prices retreated after a sharp rally toward $120.

However, QCP Capital said the recent swings in crude oil have exposed fragile liquidity and positioning across macro markets, a dynamic that could keep digital assets on edge.

Derivatives markets reflect this cautious tone. Implied volatility has eased, but risk reversals remain negative, suggesting traders continue to favour short-dated downside protection rather than aggressive bullish positioning.

According to QCP, the current setup also underscores Bitcoin’s growing role as a “cleaner stress barometer” during periods of macro uncertainty.

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Bitcoin’s outlook after the US CPI print

Data from the US Bureau of Labor Statistics released on March 11, 2026, showed consumer price inflation rose broadly in line with expectations.

The US Consumer Price Index (CPI) increased 0.3% on a seasonally adjusted monthly basis and 2.4% from a year earlier.

Core CPI, which excludes volatile food and energy prices, rose 0.2% for the month and 2.5% annually.

The figures were largely in line with consensus forecasts.

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Bitcoin moved modestly higher following the release, climbing back above $70,000 to trade around $70,230 at the time of writing.

Meanwhile, US stock futures edged lower after the report as investors also reacted to news that Iran had attacked two ships in the Strait of Hormuz, adding to geopolitical uncertainty.

The February CPI reading reflects inflation conditions before the escalation of the Iran conflict and the recent surge in oil prices.

Analysts say upcoming macro data, next week’s Federal Open Market Committee (FOMC) meeting, and developments in the Middle East will remain key drivers of near-term market sentiment.

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From a technical perspective, Bitcoin needs to reclaim the 200-week exponential moving average (EMA), which continues to act as a significant supply zone despite recent attempts to move above it.

Immediate resistance is seen in the $72,000–$75,000 range, while support is located around $63,000–$64,000.

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Goldman Sachs Takes Lead With $153.8M in XRP ETFs

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Brian Armstrong's Bold Prediction: AI Agents Will Soon Dominate Global Financial

TLDR

  • Goldman Sachs disclosed a $153.8 million position in spot XRP ETFs in its Q4 2025 13F filing.
  • The bank holds about 73% of the $211 million reported by the top 30 institutional investors.
  • Goldman Sachs spread its XRP ETF exposure across four issuers to diversify allocation.
  • Spot XRP ETFs have attracted $1.4 billion in net inflows since launching in November 2025.
  • Total assets under management for XRP ETFs reached $1.44 billion by early March 2026.

Goldman Sachs has disclosed a $153.8 million position in spot XRP ETFs in its Q4 2025 13F filing. The bank now holds about 73% of the $211 million reported by the top 30 institutions. The filing places Goldman Sachs at the forefront of institutional exposure in the newly launched XRP ETF market.

Goldman Sachs Builds $154 Million Position Across XRP ETFs

Goldman Sachs allocated its XRP ETFs exposure across four separate issuers instead of a single fund. The bank reported about $40 million in the Bitwise XRP ETF and $38 million each in the Franklin XRP Trust and Grayscale XRP ETF. It also disclosed roughly $36 million in the 21Shares XRP ETF.

This structure shows a diversified allocation within the same asset class. The XRP position forms part of a wider $2.3 billion crypto ETF portfolio. That portfolio includes $1.1 billion in Bitcoin ETFs and $1 billion in Ethereum ETFs.

Millennium Management ranked second with $23.1 million in disclosed XRP ETF holdings. However, its position is less than one-sixth of Goldman Sachs’ exposure. As a result, Goldman holds the dominant institutional share based on current filings.

XRP ETFs Record $1.4 Billion Inflows Since Launch

Spot XRP ETFs began trading in November 2025 after the SEC resolved its lawsuit against Ripple in August. Since launch, the funds have attracted $1.4 billion in net inflows. Total assets under management reached $1.44 billion by early March 2026.

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The ETFs recorded net outflows on only nine trading days during that period. Bloomberg ETF analyst James Seyffart said, “About 84% of XRP ETF assets sit with retail investors.” Eric Balchunas also stated that most holders fall below the 13F reporting threshold.

Standard Chartered revised its XRP price target to $2.80. The bank’s forecast implies close to 100% upside from recent levels. Broader institutional estimates place year-end 2026 projections between $3.00 and $8.00.

Prediction markets currently assign a 67% probability that XRP closes above $1.50 by late March 2026. On the infrastructure side, Binance integrated Ripple’s RLUSD stablecoin on the XRP Ledger. The RLUSD stablecoin now carries a market capitalization of $1.59 billion.

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Banks, including SBI Holdings, Santander, and PNC, continue using XRP for cross-border settlements. Monthly transaction flows through these channels exceed $15 billion, according to reported figures. These developments follow the ETF launch and reflect ongoing activity across the XRP ecosystem.

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Bitcoin Sees Modest Relief as US CPI Inflation Avoids Surprises

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Bitcoin Sees Modest Relief as US CPI Inflation Avoids Surprises

Bitcoin (BTC) broke back above $70,000 around Wednesday’s Wall Street open as US inflation data soothed anxious markets.

Key points:

  • Bitcoin bounces around a narrow range as US inflation data offers a modest tailwind.

  • Oil prices stay lower as an emergency release of 400 million barrels is confirmed.

  • BTC price expectations focus on future liquidations in the mid-$60,000 zone.

Bitcoin edges higher as CPI matches expectations

Data from TradingView showed BTC price action eking out modest gains, while failing to match local highs from the day prior.

BTC/USD 1-hour chart. Source: Cointelegraph/TradingView

The February print of the US Consumer Price Index (CPI) was in line with expectations at 2.4% year-on-year, per data from the Bureau of Labor Statistics (BLS). 

“Over the last 12 months, the all items index increased 2.4 percent before seasonal adjustment,” it confirmed in an official statement.

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US CPI 12-month % change. Source: BLS

This was a relief for risk assets already on edge over geopolitical instability and its potential impact on inflation. The Middle East conflict and global oil supply squeeze, however, were likely only to be truly reflected in March’s inflation data.

“The market will now await March’s data,” trading resource The Kobeissi Letter thus wrote in a response on X.

Other recent inflation gauges missed anticipated levels both to the upside and downside, making for a shaky overall picture of inflationary forces even before events in Iran.

Oil, a key risk factor for CPI going forward, stayed below the $90 mark on the day as the International Energy Agency (IEA) approved the emergency release of 400 million barrels — the largest such release ever recorded. 

CFDs on WTI crude oil one-hour chart. Source: Cointelegraph/TradingView

Trader eyes BTC price “breakout upwards” in March

With price still rangebound, Bitcoin market participants chose not to bet big up or down.

Related: Bitcoin faces ‘highly volatile’ setup as bulls eye return to $80K by month-end

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“Very simple; buy the lower bounds, sell the higher bounds,” trader, analyst, and entrepreneur Michaël van de Poppe told X followers. 

“I still think we’ll see that breakout upwards in this month to test higher grounds, but if not, I’m a buyer on lower levels.”

BTC/USDT four-hour chart. Source: Michaël van de Poppe/X

Trader Lennaert Snyder eyed downside liquidity for a potential local low, suggesting that this could come at around $65,000.

Data from monitoring resource CoinGlass put 24-hour crypto market liquidations at $240 million, with short positions accounting for a larger slice of the total.

Crypto liquidation history (screenshot). Source: CoinGlass