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X allows crypto promotion under new paid partnership policy

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X allows crypto promotion under new paid partnership policy

Elon Musk-owned X will allow crypto-related promotional content under an updated paid partnership policy.

Summary

  • X has lifted its ban on paid crypto promotions, allowing influencers to publish sponsored content under a revised paid partnership framework.
  • The update excludes jurisdictions such as the European Union, the United Kingdom and Australia.

According to X’s updated paid partnership policy, influencers will be allowed to publish promotional content related to cryptocurrencies, as long as it is in compliance with the platform’s disclosure rules and all applicable advertising and financial promotion laws.

However, the feature will not be available in regions where local regulations impose stricter requirements on crypto-related promotions, such as the European Union, the United Kingdom and Australia.

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For instance, the U.K. Advertising Standards Authority has cracked down on crypto advertisements that downplay risks, recently banning a Coinbase ad campaign. Australian regulators have also taken a similar stance and have previously sued Meta over misleading crypto ads.

X first imposed restrictions on crypto advertising back in 2018, just weeks after similar crackdowns were introduced by other tech giants like Google and Meta, which was still operating as Facebook at the time.

Under the X branding, the social network in June 2024 moved the entire Financial Products category into Prohibited status for paid promotions and influencer partnerships as a means to combat undisclosed crypto endorsements and aggressive shilling by influencers who were not revealing their paid deals.

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Commenting about the latest update, X’s head of product Nikita Bier said the feature will help creators build and grow their businesses on the platform while, at the same time, remaining transparent to their follower base.

Over the past months, X has announced plans to launch new products, including X Money and X TV, as part of Musk’s vision of an “everything app” that combines social networking, media, and financial services under one platform.

Last year, X partnered with Visa to enable digital transactions directly within the platform. Rumors have suggested that X Money could also include cryptocurrencies, but these claims have not been officially confirmed by the company.

However, X has confirmed plans for “Smart Cashtags,” a feature that will allow users to see real-time price charts and access buy and sell buttons for major assets, including cryptocurrencies, directly from their timelines.

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Crypto World

Friday’s eth.limo Hijack Caused by Social Engineering on EasyDNS

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Friday’s eth.limo Hijack Caused by Social Engineering on EasyDNS

Ethereum Name Service gateway eth.limo has revealed that the domain hijacking on Friday was caused by a social engineering attack directed against EasyDNS, its domain name service provider. 

According to a postmortem published by eth.limo on Saturday, an attacker impersonated one of its team members to initiate an account recovery process with easyDNS, granting access to the eth.limo account and allowing them to alter domain settings.

“The NS records were changed and directed to Cloudflare… Once we understood that a DNS hijack had taken place, we immediately notified the community as well as Vitalik Buterin and others. We then began contacting EasyDNS in an attempt to respond to the incident,” the company said.

Eth.limo serves as a Web2 bridge, providing access to around 2 million decentralized websites using the .eth domain name. Hijacking the service could allow an attacker to redirect users to malicious websites. Ethereum co-founder Vitalik Buterin warned users Friday to avoid his blog until the incident was resolved.

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Mark Jeftovic, CEO of easyDNS, has publicly accepted responsibility for the incident in its own postmortem report. 

“We screwed up and we own it,” said Jeftovic on Saturday. 

“This would mark the first successful social engineering attack against an easyDNS client in our 28-year history. There have been countless attempts.”  

Both companies have pointed to the Domain Name System Security Extension (DNSSEC) in thwarting the hacker’s attempts to do further damage. 

The attacker couldn’t produce valid cryptographic signatures, so Domain Name System resolvers rejected the attacker’s forged DNS responses, causing users to see error messages instead of being redirected to malicious sites. 

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“DNSSEC was enabled for their domain when the attackers attempted to flip their nameservers, presumably to effect some manner of phishing or malware injection attack, DNSSEC-aware resolvers, which most are these days, began dropping queries,” Jeftovic said. 

Source: eth.limo

In its postmortem, eth.limo noted that because the attacker lacked the signing keys, they were unable to bypass the safeguards, which likely “reduced the blast radius of the hijack. We are not aware of any user impact at this time. We will provide updates if that changes.”

easyDNS makes changes since the attack

Jeftovic described the social engineering attack as “highly sophisticated,” and said easyDNS is still conducting a post-mortem on how the breach occurred, and has already begun rolling out changes to prevent a recurrence.

Source: easyDNS

“In eth.limo’s case, we will be migrating them to Domainsure, which has a security posture more suited toward enterprise and high-value fintech domains, TLDR there is no mechanism for an account recovery on Domainsure, it’s not a thing,” he added.

“On behalf of everyone here, I apologize to the eth.limo team and the wider Ethereum community. ENS has always had a special place in our heart as the first registrar to enable ENS linking to web2 domains and we’ve been involved in the space since 2017.”

Related: RaveDAO denies manipulation as Binance, Bitget probe RAVE trading activity

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The eth.limo incident is the latest in a series of domain hijackings targeting crypto projects. Days earlier, decentralized exchange aggregator CoW Swap lost control of its website after an unknown party hijacked its domain. 

Steakhouse Financial, a DeFi advisory and research firm, similarly disclosed at the end of March that it had lost control of its domain to an attacker.

Magazine: Will the CLARITY Act be good — or bad — for DeFi?