X Rolls Out Cashtags With Price Charts, Pilots In-App Trading via Wealthsimple

Social media platform X on Tuesday launched Cashtags, a feature that surfaces live price charts and related posts for stocks and crypto tokens directly in users’ timelines.

The feature, currently available only on iPhone in the U.S. and Canada, was announced by Head of Product Nikita Bier, who said the platform influences billions of dollars in investment decisions daily based on what users read in their feeds.

Cashtags work by letting users type a dollar-sign ticker or paste a contract address into a post or search bar. X then suggests matching assets so users can select the right one. Tapping a cashtag opens a dedicated view that shows the asset’s price chart alongside posts that mention it, all without leaving the app. Supported assets include major equities, cryptocurrencies, and memecoins using contract addresses on networks such as Solana and Base.

X has actually offered expanded cash tag functionality before, through partnerships with eToro in 2023 and TradingView in 2022, but this version goes further by adding on-chain asset support and, for the first time, a direct brokerage integration.

That integration comes via a pilot with Wealthsimple, Canada’s largest online brokerage. Canadian users who tap a cashtag will see a button that routes them to a pre-filled trading screen on Wealthsimple, creating what the company describes as a one-tap path from conversation to order entry.

The move fits squarely into a broader race among fintech and crypto platforms to build so-called super apps. As The Defiant has reported, U.S. crypto and fintech firms, including Coinbase and Robinhood, are chasing Asia’s super app model, bundling trading, payments, and social features into single platforms.

Rather than building a brokerage from scratch, X is layering financial infrastructure onto what is already one of the world’s most active venues for real-time market commentary. The company holds money transmitter licenses in more than 40 U.S. states, and its separate X Money payments product has completed internal testing.

Bier added that web and Android versions of Cashtags are coming soon, along with a global rollout of the feature.

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