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X to Label Paid Promotions, Prohibits Crypto Ads in EU & UK

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Crypto Breaking News

X has updated its labeling framework to allow paid promotional crypto posts under a revamped framework, paving the way for influencers and projects to monetize content on the platform while maintaining disclosures. The change comes with persistent geographic caveats, as promotions tied to crypto remain banned in several large markets, notably the United Kingdom and the European Union, where stringent financial-promotion rules apply to digital assets. The policy shift was framed by X’s head of product, Nikita Bier, who described the move as intended to foster transparency and help creators build their businesses on the platform. At the same time, the broader vision around X Money, Elon Musk’s payments initiative for the app, is poised to move from concept to a limited beta in the near term, with a wider rollout anticipated thereafter. Separately, X has signaled plans for in-app trading features, including a Smart Cashtags function designed to support stock and crypto trading within the service.

Key takeaways

  • X has lifted its ban on paid crypto and gambling promotions, but regional restrictions remain in place for the UK, EU, and Australia due to strict financial-promotion laws.
  • The platform now requires paid-partnership labeling and permits third-party compensation for promoting products and services, subject to visibility controls in restricted regions.
  • Promotions for other regulated categories—such as sex products, alcohol, drugs, tobacco, weapons, and certain health products—continue to be barred or heavily restricted, along with political content used commercially.
  • X Money, the planned payments feature, is slated to enter a limited beta within the next two months, with a wider global launch to follow if pilot tests proceed smoothly.
  • The company also plans an in-app trading capability through a Smart Cashtags feature, enabling users to trade stocks and crypto within the platform in the coming weeks.
  • The move underscores X’s broader ambition to evolve into an “everything app” that blends social networking, messaging and financial services, though regulatory and user-experience considerations remain.

Sentiment: Neutral

Market context: The policy update arrives amid heightened scrutiny of crypto advertising and a broader push by major platforms to monetize content through transparent sponsorships. Regional enforcement of financial-promotion rules continues to shape how digital-asset messaging is presented and amplified on social networks.

Why it matters

The change in X’s advertising and sponsorship rules signals a practical shift for crypto projects and influencers who rely on social channels to reach audiences. By enabling paid partnerships, creators can monetize content more directly, but they must comply with labeling requirements that help followers distinguish between organic posts and paid promotions. The absence of a universal global rollout means a substantial portion of the crypto community—especially in the UK, EU, and Australia—will still encounter visibility restrictions on paid content. For advertisers, the policy introduces a structured framework that could unlock new revenue streams while requiring stricter compliance discipline to avoid regulatory penalties.

Beyond monetization, the policy update aligns with X’s broader strategy to build an integrated platform that combines social and financial capabilities. Musk has described X Money as a potential cornerstone of an “everything app” akin to WeChat, a vision that would integrate payments into everyday social activity. The beta for X Money is expected within the next couple of months, offering a testbed for how payments, social engagement and transactions might intertwine in a single interface. If the beta proves successful, the wider rollout could intensify competition among fintech-enabled social platforms and raise questions about data privacy, cross-border regulatory compliance, and the monetization of user attention in a market still dominated by traditional advertising models.

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Even with the removed blanket ban on paid crypto content, the updated exclusions are explicit. Promotions tied to adult services, recreational or prescription drugs, tobacco, weapons and other restricted categories remain out of scope for commercial posts. Political content intended for commercial purposes is also restricted, underscoring a continued tension between monetization goals and compliance with advertising standards. The delineation between what constitutes an authentic, monetized collaboration and what crosses into promotional manipulation remains an ongoing area of governance for platform operators and policymakers alike.

X’s roadmap and what to watch next

The company has flagged a slate of developments tied to its broader product strategy. In particular, the two-pronged push of X Money and Smart Cashtags points to an in-app ecosystem that could blur lines between social activity and financial transactions. The beta timeline for X Money—described by Musk as a limited rollout in the near term—will be a critical test for how a payments feature integrates with social interactions, identity verification, and compliance controls across diverse jurisdictions. Meanwhile, the Smart Cashtags initiative, announced as a forthcoming feature, would enable users to trade stocks and crypto directly within the X interface, potentially expanding content monetization channels while attracting a broader cadre of financial-toward audiences and creators.

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Observers will be watching how these features interact with regulatory expectations in the UK, EU, and Australia, where strict guidelines govern the advertising of financial products and crypto offerings. If X can maintain a transparent, compliant approach while expanding monetization opportunities for creators, the platform could become a more attractive venue for crypto projects seeking to leverage social reach. Conversely, continued geographic restrictions could hamper scale and limit the impact of the new policy on the global crypto marketing landscape.

What to watch next

  • Arrival of X Money in limited beta within the next two months, with early user feedback and merchant adoption metrics to follow.
  • Rollout and user uptake of Smart Cashtags for in-app trading of stocks and crypto, along with regulatory confirmations on feasibility.
  • Regulatory developments in the UK, EU, and Australia that could alter the visibility of paid crypto promotions and influencer partnerships.
  • Disclosures and labeling practices by creators, including verification mechanisms to ensure compliance with the paid partnership framework.

Sources & verification

  • Paid partnerships policy page: https://help.x.com/en/rules-and-policies/paid-partnerships-policy
  • Nikita Bier’s statement tweet: https://twitter.com/nikitabier/status/2028172473624395976?ref_src=twsrc%5Etfw
  • X Money external beta article: https://cointelegraph.com/news/elon-musk-x-money-external-beta-live-next-1-2-months
  • X Money Smart Cashtags in-app trading article: https://cointelegraph.com/news/x-nikita-bier-in-app-trading-couple-weeks

X’s paid partnerships for crypto content: policy, roadmap and regulatory caveats

X recently updated its approach to paid promotional content related to crypto, introducing a formal framework that requires partnerships to be labeled as such and to comply with a set of visibility rules. While the update loosens the previous blanket restrictions on crypto promotion, it simultaneously narrows the field by excluding promotions in regions with stringent financial-promotion laws. The practical effect is a more transparent promotional environment for creators on X, coupled with a robust set of regional constraints intended to protect users from misleading or undisclosed endorsements.

The centerpiece of the change is a paid partnership mechanism designed to give influencers and brands a clear path to monetize their crypto content, provided they disclose sponsorships and adhere to platform policies. As part of this approach, X allows partnerships to be blocked or hidden in the UK, EU, and Australia, reflecting the realities of global compliance regimes that govern digital asset advertising. This creates a bifurcated experience for users: audiences in permissive markets may see promoted content more readily, while users in restricted zones will encounter limited visibility or no exposure to paid crypto promotions at all.

Beyond the policy mechanics, the platform continues to restrict the promotion of certain product categories even as it expands opportunities for crypto creators. The updated exclusions include sex products and services, alcohol, dating platforms, recreational and prescription drugs, health and wellness supplements, tobacco, and weapons. Content that involves politics or social issues remains off-limits when used for commercial purposes, underscoring ongoing considerations about the lines between free expression, advertising, and user trust. These guardrails aim to balance monetization with consumer protection and regulatory compliance, a tightrope that several social platforms are navigating in real time.

The public-facing rationale behind these changes centers on encouraging a healthier ecosystem of creators who can monetize their work while maintaining transparency with their followers. Bier’s commentary, captured in a widely circulated post, emphasizes that paid partnerships should reflect authentic collaboration and be labeled clearly to preserve the integrity of the platform. The overarching narrative is one of experimentation, with X seeking to merge social activity with financial services in a manner that remains compliant with a patchwork of regulatory environments around the world.

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As X presses ahead with its “everything app” ambitions, the fate of crypto monetization on the platform will likely hinge on regulatory clarity and the ability of creators to build sustainable businesses under the new labeling regime. The platform’s bet is that a structured, transparent recruitment of paid promotions will reduce the ambiguity that often surrounds influencer campaigns, while the planned introduction of X Money and Smart Cashtags could create new pathways for engagement, liquidity and value capture within the X ecosystem. The coming months will reveal how these interlocking pieces perform in concert, and whether users, creators and financial services partners will respond with greater adoption and confidence.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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$652M XRP Hits Binance as Iran Tensions Spark Risk-Off Wave

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XRP Inflows To Binance

XRP (XRP) holders appear to be adopting a defensive stance amid intensifying geopolitical tensions between the United States, Israel, and Iran.

On-chain data shows more than $650 million worth of XRP flowing into Binance over the past week. The sharp rise in exchange inflows suggests investors may be positioning for increased volatility, raising the risk of short-term downside if market uncertainty persists.

Rising Middle East Tensions Trigger XRP Positioning Shift

BeInCrypto reported that a joint strike by Israel and the United States on Iran on Saturday triggered a sharp sell-off across crypto markets.

“The first strikes were launched shortly after the close of traditional financial markets. This timing amplified uncertainty across risk assets, with crypto reacting almost immediately to the geopolitical shock,” analyst Darkfost stated.

Tensions escalated further over the weekend following reports that Iran’s Supreme Leader, Ayatollah Ali Khamenei, had been killed. Iran has intensified retaliatory attacks targeting Israel and several Gulf Arab countries, deepening fears of broader regional instability. The rising geopolitical risk has weighed heavily on investor sentiment.

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Crypto markets have declined alongside other risk assets. Meanwhile, gold surged as capital rotated toward traditional safe havens. XRP has not been immune.

On-chain analyst Darkfost noted that more than 472 million XRP, worth approximately $650 million, were transferred to Binance over the past week. According to the analyst, this was the “largest inflow period of the month of February.”

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XRP Inflows To Binance
XRP Inflows To Binance. Source: X/Darkfost

Large exchange inflows are often interpreted as a sign of potential selling pressure, as tokens typically need to be moved onto trading platforms before they can be sold. However, inflows do not automatically translate into immediate sell-offs.

Such transfers may also reflect liquidity repositioning, arbitrage strategies, collateral management, or precautionary moves during periods of heightened volatility. Still, it raises concerns.

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“Such inflows typically reflect a more defensive posture from investors holding XRP. When large amounts of tokens move onto exchanges, it often signals a potential willingness to sell or at least to position liquidity closer to the market. When amount of flows like this are recorded, they can create the conditions for a sudden wave of selling pressure capable of impacting price action in the short term,” Darkfost said.

The main question is whether the large inflow signals a lasting distribution phase or just a temporary response to crises. Notably, the transfer has caused Binance’s XRP reserves to tick up.

CryptoQuant data showed that exchange reserves had been broadly declining since October 2025. The recent inflow marks a modest reversal of that trend for now.

XRP Exchange Reserve. Source: CryptoQuant

Meanwhile, XRP extended its losses in line with the broader crypto market downturn. According to BeInCrypto Markets data, the altcoin has dropped more than 4% in the past 24 hours. At the time of writing, XRP was trading at $1.37.

XRP Price Performance. Source: BeInCrypto Markets

The next few days will reveal whether this $652 million move was a one-off or signals the start of further adjustments among XRP holders. As geopolitical risk and crypto market structure collide, both near-term volatility and long-term adoption narratives remain at the forefront.

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5 US Economic Reports That Could Move Bitcoin This Week

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US Economic Events This Week

Bitcoin price enters one of the most consequential macro weeks of the first quarter, trading in the $66,000 range, down modestly amid fragile sentiment, thin liquidity, and geopolitical overhang.

After weeks of several lower highs, and with the pioneer crypto recording its weakest start to a year on record, traders are now turning to a heavy slate of US economic data that could redefine Federal Reserve (Fed) rate-cut expectations and, by extension, crypto market direction.

US Economic Data Points to Influence Bitcoin Price This Week

Below are the five key reports expected to sway Bitcoin sentiment this week.

US Economic Events This Week
US Economic Events This Week. Source: Trading Economics

Manufacturing PMI

The week begins with February’s S&P Global Manufacturing PMI and the closely watched ISM Manufacturing PMI.

Consensus expects readings around 51.2 for S&P and 52.0–52.3 for ISM, following January’s surprise surge to 52.6, the strongest expansion since 2022.

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The implications could extend to Bitcoin, where a reading above 52.5, particularly if new orders and production strengthen, would reinforce the “resilient economy” narrative.

That scenario typically delays Fed rate cuts, lifts Treasury yields and the U.S. dollar, and puts pressure on non-yielding assets like BTC.

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Conversely, a drop toward 50, the contraction threshold, would shift expectations toward earlier easing. Historically, contraction combined with weak BTC positioning has delivered strong upside reversals.

“ISM above 50 is bullish for markets,” commented analyst Bull Theory.

Notably, manufacturing is not the dominant engine of the U.S. economy. However, as the week’s first catalyst, it could set the volatility tone for March.

ADP Employment Signals Labor Tightness

Meanwhile, Wednesday’s ADP Employment Change report acts as the market’s first real labor pulse for February. Economists expect roughly 50,000 new private-sector jobs, up from January’s modest 22,000 gain.

Because ADP often serves as a preview for Friday’s Non-Farm Payrolls (NFP), traders react aggressively to deviations. A strong print above 60,000–75,000 would suggest labor resilience, reinforcing the Fed’s “higher for longer” posture. That would likely push yields and the dollar higher, weighing on Bitcoin.

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On the other hand, a soft reading, especially below 40,000, would revive the liquidity narrative. Signs of cooling labor conditions strengthen expectations for rate cuts later this year, which historically benefit risk assets and crypto.

With markets already pricing roughly two to three cuts in 2026, even modest surprises could recalibrate positioning.

Conditional Meeting Probabilities
Conditional Meeting Probabilities. Source: CME FedWatch Tool

Services PMI

Later Wednesday, attention shifts to the services sector with the S&P Services PMI and ISM Services PMI.

Expectations sit in the 52.3–53.5 range, consistent with steady expansion. January’s ISM Services reading came in at 53.8.

Because services account for the majority of U.S. economic activity, this report carries more influence than manufacturing.

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Strong services print alongside solid employment data would reinforce economic resilience, dampening hopes for near-term easing and pressuring BTC.

However, signs of slowing demand or weaker employment could quickly change the narrative. Markets remain hyper-sensitive to any indication that growth momentum is cooling.

A combined miss across ADP and services would amplify dovish bets, potentially sparking a relief rally in Bitcoin toward the $70,000 psychological level.

Bitcoin (BTC) Price Performance
Bitcoin (BTC) Price Performance. Source: TradingView

Jobless Claims

Thursday’s Initial Jobless Claims, expected around 215,000, versus the previous 212,000, provide a high-frequency gauge of labor-market stress.

While often overlooked compared to NFP, claims can meaningfully shape expectations ahead of Friday’s headline report.

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Last week’s lower-than-expected claims reinforced tight labor conditions and coincided with BTC slipping below $68,000.

If claims remain subdued, it strengthens the hawkish case: a tight labor market limits urgency for rate cuts.

Conversely, an unexpected spike would support the cooling narrative, softening yield pressure and providing near-term support for crypto.

Given its proximity to NFP, Thursday’s release could either validate earlier signals or introduce fresh uncertainty.

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Non-Farm Payrolls

Friday’s U.S. Employment Report is the week’s defining event and the highest beta catalyst. Consensus calls for approximately 54,000 new jobs in February, down sharply from January’s strong 130,000 gain.

The unemployment rate is expected at 4.3%, with hourly wages rising 0.3% month-over-month.For Bitcoin, notwithstanding, the NFP is the highest-beta macro catalyst.

A hot print, say above 80,000 jobs with firm wage growth, would reinforce the narrative that the economy remains too strong for imminent cuts.

Yields would likely spike, the dollar would strengthen, and BTC could test lower support zones near $62,000–$59,000.

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A soft report, particularly below 40,000 jobs or rising unemployment, would accelerate rate-cut pricing and potentially ignite a liquidity-driven rally.

With sentiment fragile and Bitcoin trading below key resistance in the $72,000–$75,000 range, this week’s data could define March’s trajectory.

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Kalshi CEO defends ‘no death’ rule after Khamenei market backlash

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Kalshi CEO defends ‘no death’ rule after Khamenei market backlash

Kalshi’s CEO has defended the company’s handling of its market on whether Iran’s Supreme Leader, Ali Khamenei, would be “out” of power, after backlash from users who accused the platform of unfair settlement practices.

Summary

  • Kalshi says it does not allow markets that directly settle on death and structured the Khamenei contract with a “death carve-out.”
  • The market was settled at the last traded price before the time of death, with fee refunds and reimbursements issued.
  • Users accused the platform of unclear rules, unfair payouts and inconsistent standards, threatening to switch to competitors.

In a detailed post on X, the CEO said Kalshi does not list markets that settle directly on someone’s death.

When outcomes may involve death, he explained, the company structures rules to prevent users from profiting from it. That approach was applied to the Khamenei contract, which allowed trading on whether he would be out as Supreme Leader, a development the company argued carries major geopolitical, economic and national security implications, including potential effects on oil and commodity prices.

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Under Kalshi’s rules, the market was settled at the last traded price before the time of death. All positions, regardless of when they were opened, were paid out based on that final pre-death price. In addition, the company said it reimbursed the difference for users who bought shares after the time of death at higher prices and refunded all trading fees tied to the market.

The CEO acknowledged that some users disagreed with the “death carve-out,” arguing that simpler rules without exceptions would be preferable. He said the company would work on improving how such caveats are displayed in the user interface.

However, several users pushed back sharply, accusing Kalshi of unclear rules, deleting responses, and failing to honor what they believed was a straightforward bet. Some claimed financial losses and said they would move to rival prediction markets.

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Others pointed to previous contracts involving elderly public figures, arguing the company had previously allowed markets where death was a foreseeable outcome.

The dispute highlights growing tensions over how regulated U.S. prediction markets handle sensitive, mortality-linked events.

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AI Could Be Turbulent but Also Boost Bitcoin, NYDIG

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AI Could Be Turbulent but Also Boost Bitcoin, NYDIG

Bitcoin will see a boost if artificial intelligence disrupts the labor market or causes volatility that would prompt central banks to ease their monetary policy, says Greg Cipolaro, the research lead at crypto services company NYDIG.

Cipolaro said in a research note on Friday that AI could likely be seen as a “general-purpose technology” such as electricity, and the macroeconomic effects it would have on employment, economic growth and risk appetite will affect Bitcoin (BTC).

“If AI-driven growth occurs alongside expanding liquidity and contained real rates, that backdrop can be supportive for Bitcoin,” Cipolaro said. “But if stronger growth lifts real yields, tightens policy, and reduces the need for monetary accommodation, Bitcoin may face headwinds.”

“Conversely, if AI generates labor disruption or volatility that prompts fiscal expansion and easier monetary policy, the resulting liquidity impulse would likely favor Bitcoin,” he added.

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The economy is already seeing the impact of the technology, as companies are undertaking mass layoffs fuelled by AI, as billions of dollars in investments pour into companies creating AI models.

Jack Dorsey said on Friday that his payments company Block would cut roughly 40% of its staff due to AI, and predicted that many more companies would soon follow suit.

AI transition may be volatile and uneven

Goldman Sachs’ research arm claimed in a report in August that widespread AI adoption could displace up to 7% of the US workforce, but would also likely create new job opportunities.

Related: Crypto VC Paradigm expands into AI, robotics with $1.5B fund: WSJ

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Cipolaro acknowledged the transition will “pose challenges,” requiring workflow redesign, new skills, and additional investment. Still, he predicts AI will follow the same “historical pattern” as previous technological advancements.

“The implication is not that disruption will be painless, but that the equilibrium response to new technology has historically been integration, not obsolescence. Society’s response to AI will likely follow the same pattern,” he said.

“Firms that integrate it effectively will widen margins and productivity gaps. Workers who adapt will enhance their relevance. Those who resist may fall behind,” Cipolaro added.