This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available.
Audiences are living firmly in the middle of the streaming inflation era. Price hikes are about a yearly occurrence for the major entertainment platforms nowadays, with 2026 alone already seeing subscription costs for all of Paramount+, Netflix, YouTube Premium, Prime Video, and Crunchyroll increase. In August alone, Peacock jumped up an extra dollar for its select plan, two dollars for premium with ads, and three for ad-free in anticipation of the NFL and NBA seasons, while ESPN is also set to raise prices next month. Yet another service is now following suit with a fairly hefty hike across the board for U.S. customers.
Effective immediately on August 28, Apple TV will see its monthly rates rise to $14.99, up from $12.99, while its yearly cost will go from $99 to $119. That hike comes almost exactly one year after a three-dollar increase last August, meaning the streaming subscription has effectively risen by 50% over the past year. New customers will have to pay this new number right away if they want to get access to series like Severance and Slow Horses, but current subscribers will be given roughly a one-month notice before the change is reflected on their bill. Those looking to take advantage of Apple One, which bundles all of the tech giant’s subscription services in one place, will also face higher costs, as the individual price has been raised from $19.95 to $21.95.
- Release Date
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April 28, 2026
- Network
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Apple TV
- Showrunner
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Katie Dippold
- Directors
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Sam Donovan, Andrew DeYoung, Hiro Murai, Ti West
- Writers
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Alberto Roldán, Neil Casey, Kelly Galuska, Colton Dunn, Dave Harris, Katie Dippold, Mackenzie Dohr
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