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Endgame’ as Marvel’s Largest Opening Weekend Ever

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There are popular superheroes. There are titans of the box office. And then there’s the amazing Spider-Man. More than twenty years after Spidey swung into movie theatres for the first time, few could have seen just how enormous his cinematic appeal would still be two decades on, as audiences are still prepared to turn up in frankly ridiculous numbers whenever Peter Parker swings back onto the big screen. Tom Holland‘s Spider-Man might well be the most beloved superhero of all time at this stage, because Spider-Man: Brand New Day has barely started its theatrical run, and records are already tumbling.

In just one day of previews, Spider-Man: Brand New Day has generated more than $74 million, including $3.75 million from earlier screenings hosted by Amazon Prime, which is miles ahead of second place. Current estimates have the film’s preview haul potentially finishing closer to $75 million, around 20-25% above the previous record held by Avengers: Endgame and, even more remarkably, advance ticket sales are already reported to have surpassed $200 million, overtaking Endgame for the largest pre-sales total in box office history.

All of this means an absolutely enormous domestic opening on the table, while projections now have Brand New Day targeting $350 million or more across its opening weekend, which would put Holland’s fourth solo Spider-Man movie within touching distance of Endgame’s seemingly untouchable $357.1 million domestic debut. For comparison, No Way Home opened to $260.1 million in 2021 after generating an estimated $78 million in advance sales.

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Collider Exclusive · Sci-Fi Personality Quiz
Which Sci-Fi Hero Are You Most Like?
Paul Atreides · Captain Kirk · Princess Leia · Ellen Ripley · Max Rockatansky

Five iconic heroes. Five completely different ways of facing an impossible universe. One of them shares your instincts, your values, and your particular way of refusing to back down. Eight questions will tell you which one.

🏜️Paul Atreides

🖖Capt. Kirk

Princess Leia

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🔦Ellen Ripley

🔥Max Rockatansky

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01

How do you lead when the stakes couldn’t be higher?
The way you lead under pressure is the most honest thing about you.





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02

What is your greatest strength in a crisis?
The quality that keeps you alive when everything else fails.





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03

What is the thing you’d sacrifice everything else for?
Your deepest motivation is your truest compass.





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04

How do you relate to the people around you?
Who you are to others under pressure is who you really are.





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05

You’re facing a threat that no one else believes is real. What do you do?
How you respond when you’re the only one who sees it defines everything.





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06

What has your heroism cost you personally?
Every hero pays. The question is what — and whether they’d pay it again.





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07

How do you feel about the rules of the world you’re in?
Every hero has a relationship with the system. What’s yours?





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08

When everything is on the line, what keeps you going?
The answer is the most honest thing about you.





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Your Hero Has Been Identified
Your Sci-Fi Hero Is…

Your answers point to the iconic sci-fi hero who shares your instincts, your values, and your particular way of facing the impossible.

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Arrakis · Dune

Paul Atreides

You carry a weight most people would crumble under — the knowledge of what you’re capable of, and the burden of what you might have to become.

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  • You see further ahead than others and you plan accordingly, even when the vision frightens you.
  • You are driven by loyalty to your people and a sense of destiny you didn’t ask for but can’t escape.
  • Paul Atreides is not simply a hero — he is someone who understands the cost of power and chooses to bear it anyway.
  • That gravity, that willingness to carry what others won’t, is exactly you.


USS Enterprise · Star Trek

Captain Kirk

You lead with instinct, warmth, and an absolute refusal to accept a no-win scenario — because you’ve always believed there’s a third option nobody else has thought of yet.

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  • You take the mission seriously without ever taking yourself too seriously.
  • Your crew would follow you anywhere, not because you demand it, but because you’ve earned it.
  • Kirk’s genius isn’t tactical — it’s human. He reads people, bends rules with purpose, and wills outcomes into existence through sheer conviction.
  • That combination of warmth, audacity, and relentless optimism is unmistakably yours.


The Rebellion · Star Wars

Princess Leia

You are the kind of person who holds the line when everyone else is losing faith — not because you’re fearless, but because giving up simply isn’t something you’re capable of.

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  • You lead through conviction. Your voice carries because your belief is unshakeable.
  • You gave up everything ordinary the moment you chose the cause, and you’ve never looked back.
  • Leia is not a supporting character in her own story — she is the moral centre of the entire rebellion.
  • That same fierce, principled, unbreakable core is what defines you.


The Nostromo · Alien

Ellen Ripley

You are not reckless, not grandiose, and not particularly interested in being anyone’s hero — you just refuse to stop when it matters.

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  • You see threats clearly, you document the truth even when no one listens, and when the time comes you handle it yourself.
  • Ripley’s heroism is earned, not performed. She doesn’t have a speech — she has a flamethrower and a plan.
  • You share her composure under the worst possible pressure, and her refusal to pretend the monster isn’t there.
  • When it counts, you don’t flinch. That’s everything.


The Wasteland · Mad Max

Max Rockatansky

You have been through fire that would break most people — and what came out the other side is something the world underestimates at its peril.

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  • You don’t ask for help, don’t need validation, and don’t wait for anyone to tell you the rules no longer apply.
  • Your loyalty, when it finally arrives, is absolute — but it’s earned in silence and tested in action, not in words.
  • Max is not a nihilist. He is someone who lost everything and found, against his will, that he still has something worth protecting.
  • That bruised, stubborn, ultimately human core is exactly yours.

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Is ‘Spider-Man: Brand New Day’ Worth Seeing?

All of this has happened along with critical acclaim from critics, with many hailing it as the best Spider-Man film since the heady days of Sam Raimi‘s direction. Opening-night audiences awarded Brand New Day an “A” CinemaScore, while Rotten Tomatoes has a critics score of 91% from 267 reviews, and an audience score of 98% from over 5,000 ratings.

Collider’s Charles Ridgely hailed it as the “best Spider-Man movie in 20 years”, adding that there “is a lot packed into Spider-Man: Brand New Day, and at over two hours and 20 minutes, it is on the longer side for a standalone Marvel movie, but somehow, it never feels needlessly overstuffed”.

Directed by Destin Daniel Cretton, Brand New Day brings Holland back as Peter Parker alongside Zendaya as MJ and Jacob Batalon as Ned Leeds. The cast also features Sadie Sink, Jon Bernthal as Frank Castle/The Punisher, Mark Ruffalo as Bruce Banner/Hulk, Michael Mando as Scorpion and Tramell Tillman as Bill Metzger.

Spider-Man: Brand New Day is now playing in theatres.

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Release Date

July 31, 2026

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Runtime

145 Minutes

Director
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Destin Daniel Cretton

Writers

Chris McKenna, Erik Sommers, Steve Ditko, Stan Lee

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Producers

Amy Pascal, Kevin Feige, Rachel O’Connor, Avi Arad

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  • Spider-Man / Peter Parker

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