Kim Kardashian’s Daughter Set For Her Own Fashion Empire

Kim Kardashian‘s daughter is already stepping up her game in the industry.

Walking in her mom’s steps, North West would be launching a fashion brand under her own unique trademark. The celebrity kid has shaken the internet over time with her dressing, and in true celebrity spirit, let trolls and critics roll off her shoulders.

Kim Kardashian’s daughter might just be making steps to become a Jack of all trades, as she is already making a name for herself in the music industry, like her dad. Now she is having a taste of business, delving into the world of fashion, like her mom, with her popular brand, SKIMS.

Kardashian’s eldest daughter, North, has piqued interest in the fashion world and will be launching her own clothing and jewelry line soon. The line, named “NOR11,” will have a large variety of goods and services, from clothes to shoes and accessories.

The mother of four is supporting her pre-teens’ ideas and visions and has submitted three trademark applications for the brand. The application was submitted by KimYe’s Kid Inc. to the U.S. Trade and Patent Office. The U.S. Sun shared insight into the details of the trademark applications. 

One was for clothing and accessories, like dresses, footwear, hats, and stockings, and the other was for watches and jewelry, such as bracelets, necklaces, earrings, and rings. The third trademark application was for a variety of bags, for example, handbags, wallets, and cosmetic cases. 

Although the company name, KimYe’s Kid Inc, indirectly implies that Kim and her ex-husband, Kanye, are both the owners, it seems that the artist’s hands are off the company because the State of California records show that Kardashian is listed as the only officer.

The 12-year-old’s line “NOR11” follows the trend of her parents’ names for their respective brands SKIMS and Yeezy, as they made sure they reflect their legal names. “NOR11” is probably from the first three letters of North’s first name, and her age when she came up with the concept.

It is not far-fetched that North is riding on the family’s clever name styles. Her mom incorporated part of her name in her shapewear brand, and her initials in her skincare line and private equity firm, SKKN and SKKY Partners.

Her dad, Kanye West, now officially known as Ye, also branched out of music, taking a dig into fashion. His multi-million dollar empire centers around his Yeezy brand, which is an homage to his nickname, “Yeezus.”

Items from North’s line have already been sighted in public. In December, the celebrity kid was captured with her friends wearing black hats with the ‘NOR11’ logo.

Kardashian’s ways of advancing in her multiple careers clearly spell that she is not putting all her eggs in one basket.  The fashionista recently announced that she would be advancing to the next frontier for her brand.

To be introduced still under the SKIMS banner, some new products are in the works, reigniting her flair for beauty and fragrance. The Blast reported that the business mogul shared that the collection will feature a signature scent, which she described as “my next baby.”

Her merchandise has grown, collaborating with top brands such as Fendi, designing shapewear, lingerie, swimwear, and more,and recently with Nike to design its first-ever footwear, which is a slimmed-down take on the Air Rift.

SKIMS also became the official underwear of Team USA at the Summer Olympics in 2021. The brand has stepped up on the growing curve with a current value of about $5 billion.

North recently stepped out with a group of friends while shopping at Alexander Wang in Soho, New York City, rocking a bright, long neon blue wig. Her outfit featured a $795 baggy Balenciaga t-shirt and oversized sweatpants with a pair of furry black winter boots.

Photos uploaded by TMZ also show her friends rocking similar styles with bold colored wigs and facial piercings. The clique left the store with shopping bags full of goodies.

North has come under heat online for the finger piercing she got last year. Many questioned her mom’s parenting, stating that she was too young to be allowed such an extent of body modifications. 

Another notable media war raged after she was photographed in Rome while on vacation in a push-up corset and mini skirt with platform heels. Fans stressed that her choice of clothes was not age-appropriate.

Kardashian explained shortly after the sensation surrounding her daughter’s outfits that she allows North to experiment with clothes and views dressing as a means to be expressive. “She wanted to try something her friends were wearing,” the mother of four explained. 

The Blast shared that North showed off more finger piercings after the criticism skyrocketed. She also made a post, echoing that she cared less about what others had to say concerning her accessories and outfits.

In a video she posted on December 9, the young artist wrote, “This is for everyone mad over a finger piercing,” while lip-syncing to an audio that said, “Why are you crying? How old are you? Just pull it together.”

The celebrity kid also released a song, “Piercing on my hand,” which she performed during her father’s show in Mexico.