Nader Sisters Strip Down For ‘Naked Ambition’ Campaign With Dr. Squatch

The Nader sisters are turning heads and embracing their most confident selves in a bold new campaign with women’s personal care brand Jukebox by Dr. Squatch. Spotted in eye-catching bubble-inspired looks on the streets of New York City, the reality stars are ushering in a new era for the brand, which is rolling out new packaging, expanded product categories, and new scents now available at Walmart and Target nationwide. But the Nader sisters’ campaign is about more than just a glow-up. Instead, it’s all about confidence, manifestation, and owning your power.

Inside The ‘Sisterhood Of Naked Ambition’ Campaign

At the center of the launch is Jukebox’s latest campaign, “Sisterhood of Naked Ambition,” which leans into themes of empowerment, self-expression, and chasing big dreams. The concept highlights the idea that even the smallest moments (like thoughts in the shower) can spark major life goals.

Through the campaign, the Nader sisters are encouraging women to take control of their own narratives and embrace the power of manifestation.

Nader Sisters Share Their Self-Care Rituals And Big Dreams

All four sisters, Brooks, Mary Holland, Grace Ann, and Sarah Jane, are bringing fans along for the journey on social media, offering a behind-the-scenes look at how their everyday routines fuel their ambitions. From shower rituals to self-care moments, the campaign emphasizes how confidence starts from within, and how those quiet moments can translate into big-time success.

“We are all obsessed with how Jukebox makes us feel, both in and out of the shower,” Brooks Nader said. “All of my sisters and I have been able to achieve some of our wildest dreams and biggest ambitions, some of which started as a shower idea.”

“It’s amazing what smelling good and feeling refreshed can do for your confidence,” Nader added. “Not only do I feel great in my skin when I use Jukebox, but I’m empowered to take on whatever is next for me.”

Jukebox Calls Nader Sisters Collaboration A ‘No-Brainer’

According to Jukebox, teaming up with the Nader sisters was an easy decision, thanks to their close bond and shared message of empowerment.

“Partnering with the Nader sisters to introduce this new era of Jukebox was a no-brainer,” Maggie Dunn, Head of Jukebox, said. “Their sisterhood is magnetic, the spirit of girlhood and confidence to pursue their own dreams and cheer one another on is what Jukebox is all about. We want every woman to feel that same joy and freedom to be fully herself when she lathers up with Jukebox, and take that feeling with her everywhere she goes.”

“We’re so excited to be working with the Nader sisters to bring our ‘Sisterhood of Naked Ambition’ campaign to life and introduce the new look of Jukebox,” Dunn added. “Their dynamic perfectly captures the kind of girlhood we celebrate, joyful, supportive, and unapologetically ambitious.”

Sydney Sweeney’s Bathwater Campaign Divided Fans Online

The brand’s latest push also follows one of its most talked-about campaigns yet, starring Sydney Sweeney. The actress partnered with Dr. Squatch to launch a limited-edition soap called Sydney’s Bathwater Bliss, a product made using her actual bathwater. Only 5,000 bars were released, instantly turning the campaign into a viral moment across social media.

While some fans embraced the concept as bold and hilarious marketing, others were quick to criticize it, with many questioning the idea altogether. Sweeney addressed the backlash, telling WSJ Magazine, “It was mainly the girls making comments about it, which I thought was really interesting.”

“They all loved the idea of Jacob Elordi’s bathwater,” she added, referencing a provocative moment from the film Saltburn in which Barry Keoghan’s character consumes bathwater belonging to Jacob Elordi’s character.

Limited-Edition ‘Naked Ambition Crystals’ Add A Twist

As part of the campaign rollout, fans will have the opportunity to get their hands on a unique, limited-edition item: Naked Ambition Crystals. The crystals are sourced from Jukebox soap bars “wished upon” by the Nader sisters, adding a manifestation-inspired element to the launch.

Available as a gift with purchase on the brand’s website starting Monday, March 30 at 11:11 a.m. ET, the crystals will only be offered while supplies last, making them a must-have for fans looking to channel a little extra luck.