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Prime Video Officially Pulls the Plug on Its Old Ad-Free Plan

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It’s been at least an hour since a streaming service made a major change, so Prime Video were clearly feeling left out. While Disney is busy folding Hulu into Disney+ and nearly every major platform continues tweaking prices, blocking account sharing, restricting their originals to the north west part of Greenland for 3 hours on a Sunday and introducing 19 ad tiers, Amazon’s streamer is taking a slightly different route. It is not merging with another service, at least not right now. No, there’s another tier.

Prime Video has officially begun notifying subscribers that Prime Video Ad Free will become Prime Video Ultra. The current Ad Free plan was replaced on April 10, with the new Ultra tier priced at $4.99 per month. An annual version will also be available for $45.99, which Amazon says represents a 23% yearly saving. Well, we do enjoy savings.

The good news for subscribers who mainly paid to avoid interruptions is that the new tier will still remove ads, and the bigger change is that Prime Video Ultra adds several upgraded viewing features, including 4K UHD video and Dolby Atmos audio, so that’s a lot more favorable for those who want the very best with their streaming.

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It will also include a big boost for those people who like to download shows and movies while travelling. The base level Ad Free version only allowed 25 titles for offline viewing, while Ultra will raise that limit to 100, while it will also increase concurrent streams from three devices to five, which makes the plan more useful for larger households. Amazon is not launching a major password-sharing crackdown here, at least for now, and the five-stream limit gives Ultra a more flexible edge.



















































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Collider Exclusive · Sci-Fi Survival Quiz
Which Sci-Fi World Would You Survive?
The Matrix · Mad Max · Blade Runner · Dune · Star Wars

Five universes. Five completely different ways the future went wrong — or sideways, or up in flames. Only one of them is the world your instincts were built for. Eight questions will figure out which dystopia, galaxy, or desert wasteland you’d actually make it out of alive.

💊The Matrix

🔥Mad Max

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🌧️Blade Runner

🏜️Dune

🚀Star Wars

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01

You sense something is deeply wrong with the world around you. What do you do?
The first instinct is often the truest one.





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02

In a world of scarcity, what resource do you guard most fiercely?
What we protect reveals what we believe survival actually requires.





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03

What kind of threat keeps you up at night?
Fear is useful data — if you’re honest about what you’re actually afraid of.





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04

How do you deal with authority you don’t trust?
Every dystopia has a power structure. Your approach to it determines everything.





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05

Which environment could you actually endure long-term?
Survival isn’t just tactical — it’s physical, psychological, and very much about where you are.





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06

Who do you want in your corner when things fall apart?
The company you keep is the clearest signal of who you actually are.





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07

Where do you draw the line — if you draw one at all?
Every survivor eventually faces a moment that tests what they’re actually made of.





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08

What would actually make survival worth it?
Staying alive is one thing. Having a reason to is another.





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Your Fate Has Been Calculated
You’d Survive In…

Your answers point to the world your instincts were built for. This is the universe your temperament, your survival instincts, and your particular brand of stubbornness were made for.

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The Resistance, Zion

The Matrix
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You took the red pill a long time ago — probably before anyone offered it to you. You’re a systems thinker who can’t help but notice the seams in things.

  • You’re drawn to understanding how the system works before figuring out how to break it.
  • You’d find the Resistance, or it would find you — your instinct for spotting constructed realities is the machines’ worst nightmare.
  • You function best when you have access to information and the freedom to act on it.
  • The Matrix built an airtight prison. You’d be the one probing the walls for the door.


The Wasteland

Mad Max
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The wasteland doesn’t reward the clever or the well-connected — it rewards those who are hard to kill and harder to break. That’s you.

  • You don’t need comfort, community, or a cause larger than the next horizon.
  • You need a vehicle, a clear threat, and enough fuel to outrun it — and you’re good at all three.
  • You are unsentimental enough to survive that world, and decent enough — just barely — to be something more than another raider.
  • In the wasteland, that distinction is everything.


Los Angeles, 2049

Blade Runner
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You’d survive here because you know how to exist in moral grey areas without losing yourself completely.

  • You read people accurately, keep your circle small, and ask the questions others prefer not to answer.
  • In a city where humanity is a legal designation rather than a feeling, you hold onto something that keeps you functional.
  • You’re not a hero. But you’re not lost, either.
  • In Blade Runner’s world, that distinction is everything.


Arrakis

Dune
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Arrakis is the most hostile environment in the known universe — and you are precisely the kind of person it rewards.

  • Patience, discipline, and political awareness are your core strengths — and on Arrakis, they’re survival tools.
  • You understand that the long game matters more than any single victory.
  • Others come to Dune and are consumed by it. You’d learn its logic and earn its respect.
  • In time, you wouldn’t just survive Arrakis — you’d begin to reshape it.


A Galaxy Far, Far Away

Star Wars
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The galaxy far, far away is vast, loud, and in a constant state of violent political upheaval — and you wouldn’t have it any other way.

  • You find meaning in being part of something larger than yourself — a cause, a crew, a rebellion.
  • You’d gravitate toward the Rebellion, or the fringes, or whatever pocket of the galaxy still believes the Empire’s grip can be broken.
  • You fight — not because you have to, but because standing aside isn’t something you’re capable of.
  • In Star Wars, that willingness is what makes all the difference.

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What Streams on Prime Video?

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Prime Video’s library has exploded in recent years with a great combination of prestige series, big budget IPs and of course, plenty of Dad TV. Original series have included Fallout, Reacher, The Boys, The Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty, alongside original movies such as Heads of State, Red One, Road House, and The Accountant 2. The platform also carries live sports from the NFL, NBA, WNBA, NASCAR, NWSL, and The Masters.

Recent and upcoming Prime Video titles include Alan Ritchson (Reacher) as Jack Reacher in Reacher, Hero Fiennes Tiffin (After) as Sherlock Holmes in Young Sherlock, John Krasinski as Jack Ryan in Jack Ryan, and Nicole Kidman (Big Little Lies) in Scarpetta.

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Prime Video Ultra is currently available for U.S. subscribers only.


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Release Date
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February 3, 2022

Network

Prime Video

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Showrunner

Nick Santora

Directors
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Omar Madha, Carol Banker, Julian Holmes, Lin Oeding, M.J. Bassett, Norberto Barba, Stephen Surjik, Thomas Vincent

Writers

Cait Duffy

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