Close to ten years since Yellowstone first premiered, the hit neo-western is now a full-fledged franchise with multiple hit spin-offs. Back in 2018, when it began airing, the Taylor Sheridan-created series was a surprise ratings hit despite the mainstream television audience having no idea it existed. But now it’s harder to ignore this universe when the mothership is still one of the most-watched shows on Paramount+ and on PVOD, while two new spinoffs have launched and are already ruling the airwaves.
March 1 marked the return of the Yellowstone universe, with Luke Grimes returning as Kayce in the universe’s first broadcast procedural, Marshals. After selling the ranch to Rainwater (Gil Birmingham) and the Native community, Kayce runs a smaller ranching operation until a tragedy strikes, forcing him to make a change in his life. He joins the US Marshals and helps his SEAL buddy Pete Calvin (Logan Marshall-Green) navigate Montana’s landscape and culture. A few months later, Dutton Ranch joined the roster, but at Paramount+ and Paramount Network. The show follows Kelly Reilly and Cole Hauser‘s characters as they also move on from the Yellowstone to start their own ranching business. Both shows have been wildly successful, but one has outpaced the other in terms of raw viewership.
Marshals is the most-watched Yellowstone spin-off, with CBS ratings reporting 20 million viewers in 7 days of availability. That has made the show the most-watched new series and the most-watched series overall, surpassing Tracker. A good portion of that audience is live viewers, but the show also performs well on streaming platforms. Meanwhile, Dutton Ranch broke Paramount+’s record for having the most-watched premiere ever with 12 million viewers over the same period. Streaming data from FlixPatrol shows that Dutton Ranch is the most-watched on streaming, while Marshals has started slipping. This is to be expected when Marshals wrapped up its freshman run last week, while Dutton Ranch recently began its freshman run. Still, both shows are just getting started.
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Collider Exclusive · Taylor Sheridan Universe Quiz Which Taylor Sheridan Show Do You Belong In? Yellowstone · Landman · Tulsa King · Mayor of Kingstown
Four worlds. All of them brutal, complicated, and built on power, loyalty, and the price of survival. Taylor Sheridan doesn’t write heroes — he writes people who do what they have to do and live with the cost. Ten questions will reveal which one of his worlds you were made for.
🤠Yellowstone
🛢️Landman
👑Tulsa King
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⚖️Mayor of Kingstown
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01
Where does your power come from? In Sheridan’s world, everyone has leverage. The question is what kind.
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02
Who do you put first, no matter what? Loyalty in Sheridan’s universe is always absolute — and always costly.
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03
Someone crosses a line. How do you respond? Every Sheridan protagonist has a line. What matters is what happens after it’s crossed.
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04
Where do you feel most in your element? Sheridan’s worlds are as much about place as they are about people.
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05
How do you feel about operating in the grey? Nobody in a Sheridan show has clean hands. The question is how they carry the dirt.
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06
What are you actually fighting to hold onto? Every Sheridan character is fighting a war. The real question is what they’re defending.
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07
How do you lead? Authority in Sheridan’s world is never given — it’s established, maintained, and constantly tested.
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08
Someone new arrives and tries to change how things work. Your reaction? Every Sheridan show has an outsider disrupting an established order. Sometimes that outsider is you.
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09
What has your position cost you? Nobody gets to where these characters are without paying for it. The bill is always personal.
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10
When it’s over, what do you want people to say? Sheridan’s characters all know the ending is coming. The question is what they leave behind.
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Sheridan Has Spoken You Belong In…
The show that claimed the most of your answers is the world you were built for. If two tied, both are shown — you’re complicated enough to straddle two Sheridan universes.
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🤠 Yellowstone
🛢️ Landman
👑 Tulsa King
⚖️ Mayor of Kingstown
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You are a Dutton — or you might as well be. You understand that some things are worth protecting at any cost, and that the modern world’s indifference to history, to land, to legacy, is not something you’re willing to accept quietly. You lead from the front, you carry your family’s weight without complaint, and when someone threatens what’s yours, you don’t escalate — you finish it. You’re not cruel. But you are absolute. In Yellowstone’s world, that combination of ferocity and loyalty doesn’t make you a villain. It makes you the only thing standing between everything that matters and everyone who wants to take it.
You thrive in the chaos of high-stakes negotiation, where the money is enormous, the margins are thin, and the wrong word in the wrong room can cost everyone everything. You’re a fixer — the person called when a situation is already on fire and needs someone with the nerve to walk into it. West Texas oil country rewards exactly what you are: sharp, adaptable, unsentimental, and absolutely clear-eyed about what people want and what they’ll do to get it. You’re not naive enough to think this world is fair. You’re smart enough to be the one deciding who it’s fair to.
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You are a Dwight Manfredi — someone who has served their time, paid their dues, and arrived somewhere unexpected with nothing but their reputation and their wits. You adapt without losing yourself. You build loyalty through respect rather than fear, though you’re not above reminding people that the two aren’t mutually exclusive. Tulsa King is for people who are still standing when everyone assumed they’d be finished — who find, in an unfamiliar place, that they’re more capable than the world gave them credit for. You don’t need a throne. You build one, wherever you happen to land.
You carry the weight of a system that is broken by design, and you do it anyway — because someone has to, and because you’re the only one positioned to do it without the whole thing collapsing. Mike McLusky’s world is for people who are comfortable operating where there are no good options, only less catastrophic ones. You speak every language: law enforcement, criminal, political, human. That fluency makes you invaluable and it makes you a target. You’ve made your peace with both. Mayor of Kingstown belongs to people who understand that keeping the peace is not the same as being at peace — and who do the job regardless.
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The ‘Yellowstone’ Universe Will Continue
With such viewership numbers, the fate of these shows is a no-brainer, and both have been renewed for a second season. Marshalswill continue its run on CBS while Dutton Ranch will remain at Paramount+. The beauty of this is that Sheridan is not involved with writing either show, so they will return faster than if he had to be involved with every single script. Marshals was created by Spencer Hudnut, who also serves as the showrunner. Dutton Ranch was created by Chad Feehan, who also served as the showrunner for Season 1 prior to his firing. No showrunner for Season 2 has been announced yet.
Stream all three shows on Paramount+ in the US and stay tuned to Collider for more updates.
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