The Best Streaming Option Is So Overlooked, It’s Scary

By TeeJay Small
| Published 21 seconds ago

When Netflix first made their pivot from DVDs-by-mail to home streaming, they revolutionized the way that people consume media. At the time, consumers were raving about a seemingly unlimited library of movies, TV shows, and even some proposed original programming. This came with zero ads, for a monthly subscription fee that cost less than the price of a single movie ticket. Streaming exploded in popularity, so much so that numerous studios and production companies rushed to develop platforms of their own.

In 2026, there are dozens of streamers, mostly offering small libraries of mindless junk sandwiched between more ad space than Times Square. The golden era of streaming might be dead for the likes of Netflix, but some streamers are still new and fresh, providing a glimpse into that short, sweet period when prices were low and production values were high. For my money, I’d say Apple TV+ is one of the best streaming services currently on the market.

A Worthwhile Loss Leader

Apple TV+ was first launched back in 2019. At the time, the streamer had very few original projects, and needed to quickly establish itself as a worthwhile investment. To do this, they priced their subscription at just $4.99 per month. They also included a free one-year subscription with the purchase of any new Apple hardware.

Over time, Apple producers began snatching up fresh, original IPs with reckless abandon, spending hundreds of millions on projects such as Oprah’s Book Club, The Banker, The Greatest Beer Run Ever, The Problem With Jon Stewart, Ted Lasso, and more. They even courted famed auteur directors like Martin Scorsese to opt for Apple exclusive premieres over the more traditional full theater release.

Today, Apple TV+ is rapidly becoming the premiere streamer for fresh new sci-fi shows. Severance is probably the most popular example of this, but Apple also has projects like Silo, Monarch: Legacy of Monsters, and Pluribus, created by Vince Gilligan. While this suite of high-quality shows is impressive, Apple’s real value is in their propensity to reinvent what a streaming platform is capable of. They’ve integrated the now-defunct iTunes Store into the streamer, so you can rent or purchase movies that aren’t streaming anywhere else. They also host podcasts, behind-the-scenes featurettes, and myriad other forms of bonus content.

There’s a larger reason why Apple TV+ is so good right now, and unfortunately, it’s sort of doomed to disappear. The truth is, the entire service is a loss leader. This term usually refers to things like $5 rotisserie chickens or Costco’s $1.50 hot dog meal, but it applies just as well to the landscape of streaming media. Apple TV+ is designed to get you invested in other aspects of the tech company, and they can afford to take a loss on it because they sell millions of iPhones each year. Netflix was also capable of burning through capital in its infancy, which is why we all fondly remember when it didn’t have ads and didn’t cost twice as much as a trip to the theater.

Right now, Apple TV+ costs $12.99 per month. That’s still a great price when compared to other streamers, and it’s well worth the price for Severance alone. While I have no doubt that Apple execs will tighten the leash on the streamer down the line, the service is currently in its experimental era. The bottom line is that it’s always good to get in on the ground floor of something. Streaming services seem to have a distinct life cycle, and Apple is currently living in the sweet spot.