The Forgotten Buffy The Vampire Slayer Contest That Blew Up The Phone Lines

By Chris Snellgrove
| Published 18 seconds ago

Buffy the Vampire Slayer is a show that has only gotten better with age. It was arguably the best genre series of the ‘90s, and the streaming era has brought new generations of fans into the fold. Most of those fans feel a very personal connection with Buffy because the show tells stories about teenage drama and trauma through the lens of urban fantasy. In this way, the show was never really about vampires, werewolves, and other demons. It was actually about the heartbreak and fear that young people have about feeling helpless, and the transcendent joy they feel when they finally discover their own power. 

Of course, the show changed one fan’s life in a much more direct way by giving her a walk-on cameo in one of the series’ best episodes. The drama-filled episode “Lovers Walk” had an over-the-top, comedic ad with a special sweepstakes where one lucky fan could get a cameo in the upcoming episode “The Prom.” The winner was Jessica Johnson, who became a small part of the show’s history thanks to the strangest advertisement in Buffy history.

Reach Out And Dust Someone

“Lovers Walk” was a Buffy the Vampire Slayer episode that (you guessed it) was all about the messy romantic relationships of our favorite characters. Bad boy vampire Spike tries to coerce Willow into making a spell that will force his old girlfriend, Drusilla, into loving him again. Willow, however, has her own problem: she has been making out with Xander behind the back of Oz, her faithful werewolf boyfriend. Cordelia discovers their affair, causing her to break up with her boyfriend, Xander. Meanwhile, Angel reluctantly admits he cannot tell Buffy what she really needs to hear: he doesn’t love her.

While “Lovers Walk” is one of the better episodes of Season 3 (arguably Buffy’s best season), the sweepstakes attached to this episode is even more entertaining than the story. It’s part of a 1-800-COLLECT advertisement. Sarah Michelle Gellar pops up and tells fans they don’t have to be alone for the holidays. At this point, the announcer tells audiences that every call will enter fans into a Buffy contest where they can win a cameo in an upcoming episode. After the narrator hypes the upcoming “Lovers Walk” episode, David Boreanaz shows up, startling Gellar. She nearly stakes him with an icicle. The ad ends with her telling fans that their “Christmas wish might just come true.”

’90s Nostalgia Overload

There is something impossibly nostalgic about watching this vintage advertisement. For one thing, a commercial for a collect calling company seems downright quaint in an age of smartphones and video calls. Additionally, the ad seems hilariously tacky in retrospect. Buffy the Vampire Slayer is one of the most critically acclaimed genre shows in television history, but its two biggest stars were forced by the network to do a goofy commercial that seemed more suited for a Saturday morning children’s cartoon block than prime time TV.

The commercial also plays with ambiguity regarding whether these actors are actually playing their iconic Buffy characters. On one hand, it makes no real sense for our favorite Slayer to break the fourth wall and talk directly to the audience about how great collect calls are. On the other hand, she nearly takes out Boreanaz with an icicle in the shape of a stake. If this is supposed to be Gellar and not a fierce vampire killer, it’s insane to think that this was the best self-defense tool rather than, say, some mace.

The Weirdest Contest In Buffy History

At any rate, all’s well that ends well with this bizarre advertisement. It did a great job promoting “Lovers Walk,” which ended up being one of the best episodes (currently sitting at an 8.8 out of 10 on IMDB) of Buffy the Vampire Slayer. Meanwhile, the sweepstakes was successful, and Jennifer Johnson of Maryland got a non-speaking cameo in the fan-favorite episode “The Prom.” Ironically enough, the only real loser here was 1-800-COLLECT, a company that, like a vampire, basically turned to dust shortly after its run-in with the Slayer.

Incidentally, it’s pretty funny to see Buffy shilling for a 1-800-COLLECT, a telecom giant whose parent company would go bankrupt before the show aired its final episode. But what else would you expect from a character whose earliest tagline was “if the apocalypse comes, beep me”?