Entertainment
What Star Trek And Star Wars Must Learn From Netflix’s Most Popular Show
By Chris Snellgrove
| Published

One of the more underrated parts of marriage is that you’re involved in a kind of ongoing cultural exchange. Over the course of a lifetime, both of you will introduce each other to various things you love. This includes favorite songs, foods, and books. Of course, if both of you are pop culture junkies, it also means favorite TV shows. Once you binge enough series with your partner, you’ll know plenty about what makes them tick, all while watching shows you might not otherwise check out.
That’s how I ended up watching Bridgerton, the breakout Netflix hit that all the ladies love. I was surprised by how much I liked this show that drives all the girls crazy, and equally surprised by how much I enjoyed its sprawling cast of quirky characters (#TeamBenedict over here). But as a lifelong sci-fi nerd, I was also struck by how much Star Trek and Star Wars could stand to learn from this Netflix show. You see, Bridgerton specializes in doing something that these legendary sci-fi franchises have forgotten how to do: simply giving fans more of what they love, year after year.
The Ultimate Ladies’ Show
Bridgerton is a show that takes place in an alternate universe 19th century and focuses on the titular Bridgerton family. Each season focuses on marrying off one of the Bridgerton brood, and there is plenty of drama about who they will end up with, along with plenty of scheming from the wealthy families of Regency-era London. Hovering over all of these proceedings are two powerful women: Queen Elizabeth, a monarch who loves nothing more than romantic drama, and Lady Whistledown, the anonymous author of a self-published tabloid who entertains everyone with gossip about the local residents.
What does a romantic drama aimed squarely at women have to do with Star Trek and Star Wars, two franchises that have often (though not exclusively) been aimed at men? The short answer is that, unlike these iconic sci-fi brands, Bridgerton never changes its essential formula. Sure, each season focuses on a different primary character and different stories among supporting characters. However, you can bet your latest copy of Lady Whistledown that each season will feature the following: a Bridgerton falling in love with an unlikely partner, drama about how they come from two different worlds, a handful of steamy sex scenes, and a big wedding.
The Farce Awakens
Mind you, this isn’t a criticism: the people making this show know exactly what their audience wants, and they deliver it each season, like clockwork. The first season of the show had over 82 million viewers, instantly becoming Netflix’s most-watched series of all time. Now, Netflix is on track to adapt all eight of Julia Quinn’s best-selling Bridgerton books into their own season. While the streamer has tweaked certain storylines, they generally hew close to the vibe of Season 1 because of a fairly simple philosophy: if it ain’t broke, don’t fix it.
The two biggest sci-fi franchises in the world didn’t get that memo. While The Force Awakens was a soft reboot of A New Hope, Disney spent the rest of the Sequel Trilogy trying to do something completely different than the original Star Wars trilogy. The failure of these movies was so complete that the House of Mouse pivoted to the small screen, where the biggest failures (like The Acolyte and The Book of Boba Fett) were the ones that deviated the most from the original formula. Successful shows, meanwhile, built off existing mythology (like Ahsoka and Obi-Wan Kenobi) or at least leaned into the spirit of the OT (The Mandalorian and Andor).
To Coldly Go
The same thing happened once Star Trek returned to the small screen. The most beloved shows have been the ones recreating the formula of The Original Series (like Strange New Worlds) or serving as a love letter to the Golden Age of ‘80s and ‘90s Trek (like Lower Decks). Some shows half-assed it: Picard only got good in the final season, when Paramount finally gave us the TNG reunion we wanted from the beginning. Discovery, however, only got canceled when it stopped trying to update TOS and tried doing something new. Disco spinoff Starfleet Academy was the most unconventional Trek ever made, and it was canceled immediately after its first season.
The lesson is so simple a blind man could see it (sorry, Geordi): the producers of these blockbuster sci-fi franchises need to stick with what works. Star Trek and Star Wars fans aren’t going to suddenly wake up one day and want something completely different than what they fell in love with in the first place. Like Luke Skywalker and his obsession with colorful milk, these fans know what they want. Simply put, they want the same formula with just a few minor tweaks and surprises. In other words, they want what Bridgerton fans are getting each season!
I’m no Lady Whistledown, but this is what I hope Disney and Paramount will learn from the success of Bridgerton: nobody wants you to change the formula and create, say, the “New Coke” of Star Wars. They want the stories of tomorrow grounded very firmly in the successful stories of yesteryear.
The more producers try to subvert our expectations and completely change what has worked before, the more they ruin what made these franchises successful in the first place. Netflix figured it out, and it’s time for other streamers to internalize the simplest message in the galaxy: if you keep giving the people what they want, they’ll keep wanting what you have to give!
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