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21 Of The Best Ann Summers Sex Toys To Level Up Your Sex Life

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Every now and again, a sex toy brand comes along that shakes up the industry. Ann Summers is really that person, because they were among the first to do that.

The beloved high street brand might have been a renowned spot to try on your first push up bra back in the day, but it’s also one of the biggest pioneers of pleasure in the UK.

As well as doing more than its fair share of supplying women across the country with raunchy lingerie for any and every occasion, Ann Summers was the first to bring the rabbit vibrator to our shores more than 30 years ago.

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Since then, it’s made it its mission has been to empower women through the power of vibrations and strategically-placed cutouts.

And it’s been so successful at that, that today, its back room (and website) is stocked with a whole range of sex toys. This includes everything from humble own-brand bullets, to thrusting rabbits, as well as some of the most innovative brands on the market right now.

Whether you’re a complete sex toy novice, or consider yourself a semi-professional tester, Ann Summers has something for you.

But shopping for a new buzzy bestie can be difficult, so to inject the fun back into pleasure products, our shopping writer has done the hard work and testing to find the best Ann Summers sex toys to shop now.

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Best Ann Summers sex toys at a glance:

How we tested the best Ann Summers sex toys

I’ve been writing about sex for the best part of six years, which naturally means I’ve tried every kind of vibrating and non-vibrating toy under the sun.

In a truly selfless (okay, maybe not entirely) effort to make your sexy shopping spree smoother, that has involved testing out the range of products on offer at Ann Summers.

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Not to overshare (I think we’re past that), but I used each toy on this list multiple times to find my favourites on offer. During each test I thought about factors like its vibration modes, power, material, shape, waterproof rating, and any added extras like storage pouches, app connectivity, and remote controls.

If there’s one thing Ann Summers does really well, it’s rabbit vibrators. This thrusting one is their best selling rabbit for a reason, the G-spot shaft rotates at three speeds inside you, while that dangly clit vibrator buzzes against your clitoris at your choice of seven vibration speeds.

New to the sex toy game? A bullet is the best place to start. They might be small and unassuming, but they’re plentiful in power. This silicone-coated one has a squishy tip so you can mix it up between soft and intense power, which makes it versatile enough to use during both solo and partnered sex. Bonus points go to the magnetic charging cable, so there are no excuses for going for a second, third, or even fourth round…

Okay, okay, if you’re playing with someone else, whacking out your six-inch rabbit vibrator could make your bedmate feel kind of redundant. To solve that issue, this cock ring makes their penis into the shaft of the rabbit. As well as the ring making their erection stronger and their orgasms more powerful, those ears will catapult you into another dimension as they buzz against your C-spot during penetration.

Cute sex toys are having a moment, and while there are a ton of appealing shapes out there, we’re peachy keen on this one from ROMP. It uses the same suction power as the viral Rose toy (IYKYK) and, when loaded up with plenty of water-based lube, comes dangerously close to mimicking sucking sensations during oral sex. Sweet.

Sometimes rabbit vibrators can feel a little intense – not least because they use two motors, but also because trying to get the internal and external portions into place can be a little intimidating and time-consuming. This flexy rabbit is able to get into just the right position thanks to having a curved shaft, which sits precisely against your G-spot. If keeping the shaft in one spot doesn’t do it for you, this toy also makes a great rocking and grinding toy, as the internal shaft can move and bend with your body.

Remember that episode of Sex and the City? There’s a reason Samantha Jones argues with that shop assistant: these bobbly-headed vibes deserve their dues for being the pleasure product. As well as being simply fabulous (look at that shiny gold handle), magic wands pack tons of power as they were originally designed to get knots out of your neck. Unlike the first Hitachi edition, though, this one is rechargeable, meaning you won’t have to worry about it running out mid-session. Its head is also coated in silicone so its 20 settings land more softly against your sensitive spots.

If you haven’t heard of the viral Rose toy, where have you been?! Should suction not be your thing, though, this one from Ann Summers uses thumping technology to tickle your C-spot, nipples, or any other external erogenous zone you can think of. As well as being, well, blooming pretty, it’s quite discreet as sex toys go, and it even has a gem on its base to remind you that you deserve to sparkle.

In case you needed a refresher, size doesn’t matter. But shape can make the world of difference, which is why I’m a huge fan of this lipstick-shaped bullet. It has a tapered tip, meaning you can opt for broad or pinpoint stimulation. To add a little spice to your self-care moment, the tip is also rippled for added texture.

Is that a vibe in your pants or are you just happy to see me? Ah. You guessed it, this is exactly what it says on the tin: a crotchless thong (for easily access) with a pocket that houses a removable bullet that sits precisely against your C-spot.

No, this is not a popsicle – it’s for another hole. This summery-sweet ombre G-spot vibe is just four inches, making it perfect for penetration beginners. Once slathered in water-based lube, the tip can be used externally to warm up, before venturing in.

There are so many rabbits on the market, it can be hard to find the right one if you’re a beginner. What you see is what you get with this Moregasm+ option. With three buttons at its base, you’ll have no problem choosing the perfect combo of internal and external vibrations. Best of all, the tip of the shaft is ultra squishy, meaning its rumbly power lands gently (but still intensely) on your G-spot.

Exhibitionists listen up… you didn’t hear this from us, but love eggs make the perfect companion for playing on the go. Sitting inside your vagina against your G-spot, these round toys have just the right girth to mimic the sensation of penetration. But, thanks to being powered by a remote control, you can hand over control of your inner vibes to your lover for some fun while you’re out and about. Or, if that’s not your thing, they also make a great side dish to eating out (if you catch my drift).

If you’re looking for the versatility of a magic wand without the numbing power, this silicone-coated option will solve a multitude of problems. Putting the ‘self’ in ‘self love’, this lilac lover has eight vibration patterns and three intensities to choose from, for completely customisable stimulation, but the layer of buttery smooth silicone on its head means it’s delivered to your clit slightly more gently than it would be otherwise.

As well as a comprehensive range of its own sex toys, Ann Summers also stocks a ton of exciting sex toy brands like the Oh Collective. This vibrator is one of my favourites, which I’m not ashamed to admit isn’t unaffected by the fact it comes with an iridescent storage case. But the toy itself is also unassumingly versatile: the smaller end is ideal for C-spot stimulation, while the wider end is delightful for internal play. Plus, it’s extremely bendy, which means it can be used as a C-shaped toy to carry you towards a blissful blended orgasm.

Ann Summers might be in the business of female empowerment, but they’ve also got something for people with penises, too! Powered by thrusting technology, this masturbator can move at up to 120 strokes per minute to imitate real sex, without the energy. You can also link it up with your favourite erotic content or have a long-distance partner take control via the app.

Before you run for the hills, give me a moment to tout my love of glass toys. It might sound like exactly the opposite of what you should be sticking in your vagina, glass sex toys like this five inch one are made from borosilicate, or lab-grade, glass, meaning they definitely won’t break. Promise. They’re also great for internal stimulation because, unlike silicone, glass heats up with your body temperature. It can also be cooled or heated according to your preferences by popping the toy in a bowl of iced or hot water for 10 minutes before you use. We love a sensory delight!

Whether you’re exploring pegging or lesbian sex for the first time, this strap on set has everything you could possibly need for fuss-free fun. It comes with a harness that can be adjusted to fit your waist size, while the three O-rings it comes with means you can move on to bigger and better dildos if you tire of the included 5.25 inch option.

Never tried a C-shaped toy before? Let me put you on to something life-changing. Designed to hug your G-spot and C-spot at the same time, the Chorus will quickly become your beloved companion for partnered sex. It can be worn during penetration (yes, really) and that haptic feedback remote means whoever takes the reins on your pleasure will be able to tell just how intense the setting they’ve chosen is, to make sure you’re fully in sync.

Here’s something they don’t teach you in school: you can’t just jump straight into full-on anal sex. In fact, it can take up to six weeks to prepare your backdoor muscle to be able to withstand penile penetration, so if you’re interested in exploring anal adventure then it’s time to get training! This butt plug is non-vibrating, so you can figure out whether you like this kind of stimulation, and it has a wide base, which will help you avoid any unwanted trips to A&E.

A shiny pink sex toy is nice and all, but sometimes you just want something that you know you’re going to be into. If, for you, that means a vein-covered silicone dildo, this is just the thingaling for you. As well as being five insertable inches (the average size of a penis in the UK, you might be interested to know), it’s got a realistic head and balls for extra stimulation as you pound, and the suction cup base means it can hang from any surface. Time to get creative!

Look, no straps! Once you’ve mastered the sensation of having an external appendage, more advanced strappers might want to graduate to a strapless strap. A fair warning: you’ll need to do your kegels, because the wearer slots the pony (that egg-shaped ending) into their vagina, while the end of the shaft vibrates against their C-spot. And, so your fingers don’t have to get in the way mid-thrust, you can control the vibration settings in the base, pony, tip of the shaft separately via the handy remote.

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