A popular Boots Advantage card perk is disappearing soon

The update affects millions of members of the Boots Advantage Card, with changes set to roll out from May 2026.

“Your Boots Advantage Card is changing”

In an email sent to customers, Boots confirmed the shake-up is on the way.

The message told members: “Your Boots Advantage Card is changing.”

One of the biggest updates is the removal of a long-standing perk.

Boots said: “From May 2026, the current 10% Boots own brand discount for Advantage Card holders will be replaced…”

The perk that’s being scrapped

The 10% discount on Boots own-brand products – a favourite among regular shoppers – will be phased out.

Instead, the retailer says it will introduce a different kind of saving.

According to the email: “…with extra offers available through the Boots app, together with lower prices throughout our Boots own brand range.”

This means shoppers may still save money, but not in the same straightforward way as before.

What’s staying the same

Despite the changes, Boots has confirmed that core rewards will continue.

The email reassured members: “Advantage Card holders will continue to collect 3 points for every £1 spent.”

That means the basic points system – where points can be turned into money off future purchases – is not changing.

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Extra reassurance for parents

There’s also good news for families using the Parenting Club.

Boots said: “As a member of Boots Parenting Club, you’ll still collect 8 points for every £1 spent on your baby shop.”

This higher earn rate remains one of the most valuable perks within the scheme.

From May 2026, Boots Advantage Card customers will see new personalised offers on the brands they love and shop the most in the Boots app and when shopping online at boots.com. This includes regular double points offers and exclusive price promotions on brands that customers choose most, including new and trending premium beauty and skincare brands.  Based entirely on customers’ shopping habits, even better deals will be available for those who shop more frequently. 

The change follows new Boots research that shows that the majority of UK shoppers are looking for value that feels relevant to them (58%). Two thirds (66%) of loyalty customers report that they want retailers to give them personalised offers on the brands and products they regularly buy, in addition to seeking more opportunities to build up points to spend in future on ‘treats’. 

Charlotte Lock, Chief Marketing Officer at Boots, said: “Boots Advantage Card is one of the most generous loyalty schemes on the market, and we continually evolve the programme to make sure it meets the changing needs and expectations of our customers.

“They have told us they want more personalised offers that make sense for them, based on the brands that they like to shop. Using our data, insights and flexible promotional programme, we’re able to do just that, making the scheme work even harder for each individual customer, by offering them their own personalised range of deals to activate each month.”