Aldi launches April pet food appeal in Greater Manchester

The appeal is running throughout April in support of National Pet Month and aims to help families struggling with the rising cost of pet care.

Customers can drop off donations at Aldi’s community collection points, with items distributed to nearby charities and groups through the supermarket’s partnership with Neighbourly.

Luke Emery, national sustainability director at Aldi UK, said: “Pets are part of the family, but the cost-of-living conversation rarely acknowledges them, when in reality, increasing costs are putting extra pressure on the whole household budget, including everyday essentials – like pet food.

“By making it simple for customers to donate in-store, via our existing partnership with Neighbourly, we hope to support local communities and help ensure families can continue to care for their much-loved pets.”

Aldi has worked with Neighbourly since 2019, donating the equivalent of more than 50 million meals to good causes across the UK.

This initiative helps reduce food waste while ensuring surplus food reaches those who need it most.

Steve Butterworth, CEO at Neighbourly, said: “Demand for support remains high for all daily household essentials.

“Aldi’s continued commitment – alongside the generosity of its customers – plays a vital role in supporting local charities and the communities they serve.”

Pet food and other necessities can be left at Aldi’s in-store donation points, which are available year-round for customer contributions.

Recent findings show that 86 per cent of pet owners have noticed a rise in the cost of caring for their animals.

This has led to increased demand for basic pet supplies from charities.