Alpiner boss pledges to support River Tyne with business profits

Jonathan Hammond, who runs Alpiner, has committed to supporting the River Tyne through a new partnership with Tyne Rivers Trust. This pledge aligns with his long-standing dedication to environmental conservation and his professional background.

Mr Hammond, a firefighter of 21 years, said: “It has never been more important to consider the environmental effects of what we do, what we purchase and how we live our lives.

“Charities now play a vital role in protecting and restoring our rivers.

“I wanted to ensure Alpiner was supporting ‘profit with a purpose,’ giving back to the environments that give us so much.”

In addition to his firefighting duties, Mr Hammond serves on the Fire and Rescue Service’s Specialist Water Rescue team, responding to emergencies along the river and educating communities on water safety.

Outside of work, he enjoys fly fishing and surfing, giving him a direct view of the environmental challenges facing the UK’s waterways.

His business, Alpiner.co.uk, specialises in high-quality vintage clothing, grounded in a philosophy of repair and reuse.

Mr Hammond’s environmental commitment extends beyond financial contributions.

Having previously volunteered with the RSPB, he plans to take part in hands-on projects with Tyne Rivers Trust to support the health of the River Tyne and its tributaries.

Sophia Stovall, chief executive officer at Tyne Rivers Trust, said: “We are incredibly grateful for Jonathan’s support.

“It is heartening to see a local business like Alpiner value the environment so highly.

“We truly appreciate businesses supporting our work; these contributions are essential in allowing us to continue our mission of protecting the Tyne for future generations.”