Amethyst & Aura opens in Darlington Cornmill Centre

Amethyst & Aura welcomed customers to its new Cornmill Shopping Centre premises today (June 18) after relocating withing the centre and rebranding from Beaded Treasures to reflect its expanded range of crystal, wellness and artisan products.

Founded in 2021, the independent boutique focuses on handmade jewellery, ethically sourced products and holistic wellbeing items while supporting artisans and Fair Trade principles.

Cornmill centre manager Zoe France (L) and owner of Amethyst & Aura Ambica (R) (Image: PR)

The new 360 sq. ft. store at Unit 27, next to Puff Puff Vape Shop, stocks crystals, gemstones, handmade beaded jewellery, incense, candles, artisan teas, cleansing bundles, perfumes, fashion accessories, leather bags, clothing, artwork and home decor.

Many of the beaded jewellery pieces are handmade by owner Ambica, while other products are created by artisan makers who share the company’s commitment to ethical sourcing and sustainability.

Inside the latest shop to open in the Cornmill Shopping Centre Amethyst & Aura (Image: PR)

Ambica said: “We are delighted to be opening our new store at Cornmill Shopping Centre. The move marks an exciting new chapter for our business and allows us to expand our product range while continuing to offer the personalised service our customers know and love.

“Our customers have supported us throughout our journey, and we are grateful for the encouragement we have received from the local community. We look forward to welcoming both new and returning customers into the store and sharing everything Amethyst & Aura has to offer.”

Zoe France, centre manager at Cornmill Shopping Centre, said: “It has been fantastic to watch Ambica grow her business at Cornmill Shopping Centre.

“The move to a larger store and the launch of Amethyst & Aura marks an exciting new chapter, and we are delighted to see the business continue to evolve and thrive within the centre.”

The store is open from 9am to 5pm, Monday to Saturday.