Asda confirms it’s not axing pizza counters amid viral X post

The create your own pizza counters have long been a popular feature at Asda, allowing shoppers to choose a base, sauce, and toppings.

Prices start at £3.33 for a medium size and rise to £4.93 for the large option, and have often earned praise for their affordability.

However, shoppers are now concerned that Asda is planning to close down its pizza counters following a viral X post.

Outcry from Asda shoppers amid rumours of axing pizza counter

Rumours of Asda’s pizza counters closing follow a post from one X user, sharing: “Going to need @asda to confirm or deny the rumours that the create your own pizza counters are going from all stores.”

The post has since gained more than 811,000 views and created a lot of stir online.

One concerned shopper said, “The @AsdaServiceTeam @asda pizzas are unreal.

“Best not be getting rid of the pizza counters in stores.”

Another X user wrote: “If true, this is the worst news of 2026.”

A third person said, “That’s a shame if true.

“They’re the best pizzas.”

Following the viral post, an Asda spokesperson has confirmed they have no plans to remove pizza counters from any stores.

Sharing: “We know how much our customers love our pizza counters, and they can be reassured that freshly made pizzas will continue to be available in all 464 of our stores as usual.”

Do you like the Asda pizza counter? Let us know in the comments.