Asda makes big change as it extends delivery hours

The supermarket giant has said some shoppers will be able to order groceries until midnight through the retailer’s delivery services.

Asda announced it will be extending delivery by up to two hours at selected stores for customers ordering through Deliveroo, Just Eat, and Uber Eats.

Some branches will now accept orders until midnight instead of the usual 10pm cut-off.

Others will extend deliveries until 11pm, in anticipation of increased demand during the World Cup.

Asda extends delivery hours for customers

Along with the extended hours, Asda has introduced several delivery-only deals aimed at at-home football fans, including two pizzas for £10 and discounted beer promotions through Deliveroo.

Just Eat customers can enjoy up to 50% off selected breakfast items, while Deliveroo users can take advantage of discounts of up to 40% on soft drinks, party food, and other snacks.

Retailers have made these adjustments because FIFA has expanded the tournament from 32 to 48 teams this year.

Additionally, many matches will be televised later than usual, prompting a predicted increase in rapid delivery service demands.

Reportedly, supermarkets expect many fans to watch matches at home rather than in pubs or fan zones.

Beyond the football-focused promotions, Asda has tapped into one of the year’s most significant food trends by launching its own Cereal Milk Cookies.

These have been introduced at £2.24 for a pack of four, forming part of a broader bakery range.

The bake-at-home treats have previously developed a considerable following on social media, with one enthusiast referring to them as the “best on the market”.

The cookies are making a comeback in an expanded bakery range which includes 16 new patisserie-themed products inspired by food that has gained popularity on social media platforms.

Will you be taking advantage of Asda’s extended delivery hours? Let us know in the comments.