Asda reassures shoppers after rumour of service being cut

The reassurance comes after social media users claimed the service would only be available at weekends, sparking disappointment among shoppers who enjoy customising their pizzas during the week.

Users on X, formerly Twitter, said over the past two days that the service was being cut back, with one person writing: “ASDA make your own pizza down to weekends only”.

Others said “There’s literally zero reason to go to Asda now.” and described the rumoured change as “Just the start of a downward spiral.”

A photograph appearing to show in-store signage backing up the claims was also shared online.

However, Asda has dismissed the rumours.

A spokesman for the supermarket said: “We know how much our customers love our pizza counters.

“They can be reassured that freshly made pizzas will continue to be available in all 464 of our stores as usual.”

This is not the first time the future of the pizza counters has come into question.

Similar rumours circulated in April suggesting the service was being discontinued altogether.

Asda introduced a World Cup promotion offering half-and-half pizzas, priced at £3.98 for a medium and £4.98 for a large.

The pizza counters allow customers to choose their own base, sauce, and topping, making them a popular choice for families and individuals wanting a quick, customised meal.

The reassurance means customers can continue enjoying their made-to-order pizzas any day of the week.