Asda relaunches chocolate bar 30 years after legal battle

Puffin bars are now back in Asda stores, having last appeared in 1997.

The original bars were pulled after a legal dispute with the makers of Penguin bars, who claimed they were too similar.

Although the court allowed the Puffin name to remain, it ruled that changes to the branding were necessary.

Despite complying, Asda eventually chose to discontinue the product.

Puffin bars officially returned to shelves this week (on Monday, August 17).

Asda announced the news on social media, posting: “Long before Caterpillar Gate, there was Bird Gate.

“Either way, Puffins are back and they are only a quid!”

The post quickly attracted comments from nostalgic shoppers.

Discontinued UK sweets/chocolates

One user said: “Happy they are back.”

Another commented: “Nostalgia hit right there – getting classic Puffin bars back on the shelves for just a quid is absolute top-tier news!”

A third wrote: “Remember these.”

Someone else commented: “I remember these. I’d fill my pockets.”

However, other social media users were quick to pick up on the similarities between Puffin and the branded Penguin bar, which landed Asda in the High Court battle.

One user commented: “Ain’t they just a penguin.”

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Another said: “Basically it is just a cheap Asda version of a Penguin chocolate biscuit.”

Someone else wrote: “Puffin?? Use to be called penguin.”

Newsquest has contacted Asda for comment.

Have you ever tried Puffin bars? Let us know in the comments below.