Asda rolls out new service to 700 stores ‘to make life easier’ for shoppers

The new service will be available 24/7 across Asda stores

Asda has launched a new service across 700 of its stores which is designed to “make life easier” for customers. The supermarket has announced it will be installing self‑service laundry machines across its stores, meaning Asda customers will now be able to do a wash while they are shopping.

The new laundry units will be installed at a range of Asda Supercentres, Superstores, supermarkets and Express sites from May, and will look to give customers a quick, convenient and great‑value way to wash and dry their clothes while they shop.

The units will offer 9kg and 20kg drum capacities as well as energy-efficient cycles and high-speed drying. The machines will also be available to be used by shoppers 24/7.

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Joseph Sutton, Vice President Asda Express, foodservice and fuel, said: “We’re always looking for new ways to make life easier for the customers who shop with us, particularly by strengthening the breadth of services that meet their needs under one roof.

“This large‑scale rollout of Wash.ME units gives customers a quick, convenient and great‑value way to tackle their laundry while they shop. We’re pleased to be working with ME Group on this significant partnership and look forward to seeing the benefits it brings to customers across the UK.”

Commenting on the new partnership with Asda, Vladimir Crasneanscki, Deputy Chief Executive Officer of ME Group, added: “Asda is a perfect company to partner with, their retail and petrol stations are excellent locations for our services and their innovative and fast paced approach will enable us to deploy our units rapidly. We are delighted to announce this partnership; this is the largest single client deal in the history of our laundry division and demonstrates the growing demand for our services.

“The rapid expansion of our Wash.ME laundry services is a key strategic priority for the Group, driven by strong consumer demand. In 2025, we announced a record number of Wash.ME machine installations of 1,326 across our geographies, and we have clear ambitions to continue building on this progress. This partnership is indicative of our intention to further cement our UK market-leading position in the unattended laundry segment.”