ASK Italian reducing price of Aperol Spritz during World Cup

The promotion is part of a limited-time ‘Hydration Break’ offer, giving customers a saving on the popular summer drink, usually priced from £8.95.

Fans can take advantage of the deal by ordering a main meal and quoting the phrase “I’d like an Aperol Hydration Break, please” to their server.

Jemma Townsend, marketing director at ASK Italian, said: “At its heart, Italian dining is a generous occasion, all about a fuller table for everyone to enjoy.

“Our tournament deal shows up loud, proud, and playful – exactly how we like it.

“Whether you’re stopping by for a £3 Aperol Hydration Break before the big game or getting the gang together for a late-night kick-off, we’ve got the ovens fired up, the drinks on ice, and a seat at the table waiting for the ultimate home team.”

The offer draws inspiration from the hydration breaks being used in this summer’s football tournament, turning a moment of controversy into a reason to celebrate.

It aims to give football fans a chance to enjoy Italy’s favourite aperitivo for almost two-thirds the usual price while dining out during the tournament.

The £3 Aperol Spritz Hydration Break will be available daily at all ASK Italian restaurants until the end of the tournament (Sunday, July 19).

ASK Italian offers new summer menu

Alongside the ‘Hydration Break’ deal, ASK Italian has launched some new summer menu items, which are available until Monday, August 31.

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New dishes include the likes of Pollo Picante Crocchettes as starters, a Prosciutto, Truffle and Stracciatella pizza and a Lemon Meringue Pie Sundae.

Jemma Townsend, Marketing Director at ASK Italian, said: “At its heart, Italian dining is a generous occasion, all about a fuller table for everyone to enjoy.

“Our new menu celebrates this ‘Italian way of dining’, inviting the joy of passing plates and discovering new flavours together.”

Have you made the most of any restaurant/shop deals during the World Cup? Let us know in the comments.