Asthma Australia backs Inhaler Tailor of York with exports

The company, which featured on TV’s Dragon’s Den has shipped out nearly 1,000 of its Inhaler Tailor cases to Australia.

The Inhaler Tailor was launched in 2022 producing colourful inhaler cases to boost the use of inhalers, especially among children who might be put off from using traditional inhalers.

The company says 76% of its customers agree the cases encourage them to use their preventer inhaler more frequently.

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In addition, 87% of customers agree they feel more confident using their inhaler with the cases, and 99% says the colourful cases makes their inhaler easier to find.

Will Hogge, who founded the business, appeared on tv’s Dragon’s Den in 2024 and has been joined by wife Harriet in the business.

Director Harriet says the couple were approached by Asthma Australia at the end of last summer after they had seen their inhaler cases on social media.

Harriet Hogge in York City Centre showcasing a leopard print cover (Image: Pic supplied)

They trailed them and then placed an order for nearly 1,000 cases.

Harriet told the Press: They were keen to show them at conferences. They were very pleased with the cases. They agreed to list us on their shop.” 

 “It is so gratifying. It’s fantastic. It’s just the start of what will be a long-term partnership and getting distribution to far flung places.”

Asthma Australia CEO Kate Miranda said: “We are always looking for ways to support people with asthma, particularly in overcoming barriers to using their medicines.

“Innovations like Inhaler Tailor covers can boost confidence and make it easier for people to carry and use their inhaler when they need it most. 

“We’re proud to make them available to the Australian community through the Asthma Australia shop.”

Inhaler Tailor has also been in touch with Asthma New Zealand, who is also keen to get involved.

Harriet continued: “This is a test bed to expand in a similar way across the globe. It’s a really good way to expand.”

The orders from Australia build on a successful 2025, where the products were also launched in Walmart and on Amazon in the US.  

 Closer to home, however, whilst individual NHS trusts have received free samples and made ad-hoc purchases through charity funding, the inhalers have yet to make official NHS procurement lists.

Further research is still needed, Harriet explains, but she is convinced the cases will save the NHS money by reducing the hospitalisation of asthma sufferers.

She added the company is innovating with its products, including releasing a glow-in-the-dark case.

“We continue to throw everything at it. We have been going a few years.”

To find out more about The Inhaler Tailor visit https://www.inhalertailor.com/