NewsBeat
Australia is Portsmouth's top dream destination for moving abroad, study finds
A new study by immigration law experts Reiss Edwards has revealed where people across UK cities dream of relocating, based on search data. An analysis of Google Ads search volume data across 71 UK cities found that Australia is the most-searched emigration destination.
Residents in Portsmouth are most interested in moving to Australia, with the country attracting 347 average monthly searches over the past year. New Zealand ranked second with 161 searches, followed by Canada with 119, giving the city’s three most popular destinations a combined total of 627 searches. Australia proved to be the clear favourite, generating more than twice as many searches as New Zealand at 2.16 times and almost three times as many as Canada at 2.92 times, reinforcing its position as Portsmouth’s top dream destination for relocating abroad.
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