BBC Celebrity Apprentice line-up confirmed – full list

There will be 12 famous faces that will be taking on Lord Alan Sugar’s ultimate business challenge.

Celebrities will face a range of weekly business challenges set by Lord Sugar over six weeks.

The winner will be crowned the first Celebrity Apprentice winner and receive £100,000 for a charity of their choice.

First-ever Celebrity Apprentice line-up confirmed

The BBC has confirmed the 12 celebrities taking part in the special series.

They are:

• Alexandra Burke – Singer
• Danny Miller – Emmerdale’s Aaron Dingle
• Gethin Jones – TV presenter
• Jordan Banjo – Diversity dancer
• Kay Burley – Journalist
• Maddie Grace Jepson – Actress and online personality
• Max Balegde – Presenter, podcaster and content creator
• Sheli McCoy – Gladiators star Sabre
• DJ Spoony – UK garage star
• Richie Anderson – TV and BBC Radio 2 presenter
• Laura Smyth – Comedian and writer
• Toni Laites – TV personality

For the celebrity series, the boardroom will relocate to a London City skyscraper, providing a new setting for Lord Sugar’s final deliberations.

On the new series, Lord Sugar said: “We’ve not done anything like this before, and it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges.

“But just because they’re celebrities, it doesn’t mean they’re going to get an easy ride, especially when there’s £100,000 at stake for their chosen charity.”

The news comes just days after Karishma Vijay was crowned the winner of The Apprentice 2026 (regular series).

She beat 19 other candidates to win the popular BBC show, securing a £250,000 investment from Lord Sugar for her skincare brand, Kishkin.

When is The Celebrity Apprentice on TV?

According to reports, filming for the upcoming series started recently, with it expected to air later this year on BBC One.

The BBC said that broadcast details for The Celebrity Apprentice will be confirmed in due course.

Let us know what you think about the show’s line-up in the comments below.