Big Bear Bikes, Pickering in Local Bike Shop Week Awards

Big Bear Bikes, which has been based in Pickering for 18 years, has been named a finalist in the Local Bike Shop Week Awards, which champion the in-store, in-person experience over online cycle shopping

The independent retailer, which also runs Dalby Forest Cycle Hub, has grown from a small local store into a 5,000 sq ft showroom employing 25 local staff and attracting cyclists from across North Yorkshire and beyond.

Managing Director David Beeley said the nomination reflects the shop’s focus on getting the right bike for every customer, rather than simply making a sale.

He said: “We strongly believe in the power of cycling to be good for people’s physical and mental health, and that underpins everything we do,” he said.

“We want to make sure people find the right bike for their size and shape, and the kind of cycling they want to do.”

David added: “We find that more than 50% of online customers choose a different size or model after talking to our friendly, expert team in person.

“You don’t get that kind of support when you shop online so we believe very strongly that visiting a local bike shop offers the very best customer experience.”

The Big Bear Bikes team is made up of keen cyclists with expertise across different disciplines, from road cycling to mountain biking.

The business places strong emphasis on after-sales support, helping customers who may have purchased bikes online or elsewhere but need adjustments, servicing or advice.

The showroom features around 150 bikes on display, allowing customers to compare models in person and test ride before buying, with a workshop, bike fit studio and parts department all under the same roof.

Big Bear Bikes works with a range of leading brands including Trek, Santa Cruz, Orbea, Raleigh, Marin, Haibike and Frog, and offers a price match guarantee to ensure customers receive best value.

Community involvement is also central to the business. Through its sister organisation, Dalby Forest Cycle Hub CIC, the team runs cycling courses for all abilities, from beginners learning to ride through to advanced off-road skills.

The company also supports local schools and families through discounted children’s bikes and helmet offers, alongside a programme of sponsorship for local athletes competing at national and international level.

Beyond cycling, Big Bear Bikes supports a range of local causes including Ryedale Special Families, Scarborough and Ryedale Mountain Rescue, and Help for Heroes, and works with the North York Moors National Park to provide free e-bike charging facilities.

David said: “Pickering is one of those rare towns where independent shops can still flourish, and the Local Bike Shop Week awards nomination is a testament to that kind of success.

“The team at Big Bear Bikes would be grateful if the people and business of Pickering could get behind us and vote for us in these awards.”

Please cast your vote for Big Bear Bikes here:

Local Bike Shop Awards Finalists

Voting closes at 11.45pm on Thursday.