Bolton in the spotlight as McVitie’s shoots Jaffa Cakes campaign

Le Mans Crescent was packed with cameras, cast members and production crews as filming got underway for the iconic brand.

Actors promoting Jaffa Cakes mingled with performers in racing gear, who dashed through the crescent to the cheers of assembled crowds.

Filming for Jaffa advert in Le Mans Crescent (Image: NQ)

Colourful racers sprinted through the historic crescent while crowds cheered them on, creating a scene that was more Hollywood than Hobnob.

The campaign transformed one of Bolton’s most iconic locations into a film set, leaving passers-by with plenty to digest.

McVitie’s is one of the UK’s best-known food brands owning various biscuit favourites such as Jaffa Cakes, Hobnobs and Digestives.

The Bolton shoot forms part of a wider production being filmed across several locations throughout the UK, with crews scheduled to wrap up work in the town later today.

Location Manager, Chris, praised the support the production team received locally and said Bolton had once again proved itself an ideal filming destination.

Filming for Jaffa advert in Le Mans Crescent (Image: NQ)

He said: “We’ve had great support from Bolton Council with this because it was a very tight turnaround.

“I work in Manchester a lot and come to Bolton quite a bit and it’s always nice to come up here because the response we get from the people of the town is just great.

“It’s a lovely place to film.”

According to the team, viewers should be able to see the brand-new advert on TV screens very soon.

Passers-by stopped to watch the action unfold throughout the morning, with many curious to discover which company was behind the production.

The filming is just one of many shoots over the last few months as Bolton has been recently celebrated as the new ‘Hollywood of the North’ which has helped make £1.2m for the borough economy.

Le Mans Crescent in particular has become one of Bolton’s most recognisable filming locations.

The landmark setting has featured in a range of major productions over the years, including Peaky Blinders and Coronation Street, while the old Bolton Magistrates’ Court has regularly been used for courtroom scenes in television dramas.

Early in the month crews were spotted filming The Woods, a new Netflix programme by Harlan Coben with the popular streaming giant announcing it was adapting another one of the bestselling author’s novels.

According to the team, viewers should not have to wait too long before spotting the new McVitie’s advert on their television screens.