Founded in 2007, BrewDog could reportedly be sold next week after a difficult 2025 featuring job cuts and losses of £37 million announced.
Scottish craft beer producer BrewDog is reportedly expected to be sold next week according to an email from the company’s chief executive seen by the BBC. Founded by James Watt and Martin Dickie in Aberdeenshire in 2007, BrewDog produces millions of litres of craft beer a year with products available in almost 60 countries.
Two weeks ago, the company brought in consultancy firm AlixPartners after failing to make a profit and employees this week protested about being left in the dark over the sale. According to the BBC, boss James Taylor apologised to staff “for the uncertainty this creates”.
It is understood that Brewdog’s German arm – which includes a brewery and bar in Berlin – is set to be liquidated and won’t be included in the sale. Online sales have temporarily been suspended but the firm’s bars will continue to operate as normal over the weekend.
Mr Taylor said there had been “a great deal of interest” and an update could be forthcoming next week. It is unknown how the sale will affect investors in the firm’s Equity for Punks crowdfunding scheme which launched in 2009.
After the scheme closed in 2021, US equity firm TSG Consumer Partners acquired a 22 per cent stake in the firm which included “preferential shares” rather than the “ordinary” shares offered to Equity for Punks investors. In January, BrewDog halted production of gin and vodka at it’s headquarters in Ellon citing a need to “sharpen” the business’s focus.
That came just three months after job cuts were announced following a loss of £37 million last year. The company also closed 10 bars across the UK including its Aberdeen flagship in 2025. Around 1,400 people are employed by BrewDog which has breweries in the US, Australia and Germany.
It is understood BrewDog are not commenting on the possible sale of the company at this stage.
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