Brits have worked out the perfect time for a catch up – and it’s oddly specific

When it comes to meeting up with friends, many of us feel that life, work and commitments at home get in the way. 

But new research has found that the perfect catchup doesn’t need to be lengthy and can be slotted into the average week. 

The ideal time is 84 minutes – which gives ample opportunity to cover key topics such as family (51%), work updates (45%) and relationships (43%), according to research by beer company Madrí Excepcional.

It’s great news for those who feel getting together is increasingly hard, with just 18% managing a casual drink with mates once a week.

People place the blame on obstacles such as packed schedules (43%), feeling too tired after work (30%), and travel times (20%).

Despite this, 73% of Brits wish they had more casual catch ups with friends.

Madrí Excepcional is bringing the sunny spirit of Madrid to London with a pop-up micropub outside Boxpark, Shoreditch.

The Squeeze It Inn will serve Spanish-style snacks and complimentary samples of Madrí Excepcional 0.0% and the new lemon-flavoured Madrí Excepcional Limón.

Anca Secara, marketing controller for the brand, said: “Our research shows nearly three quarters of Brits are craving more casual catch-ups with friends, alongside the big, planned get-togethers. 

“And that feeling only grows in summer, with 67% saying the warmer weather makes them more open to impromptu plans. 

“That’s exactly what inspired The Squeeze It Inn in celebration of the new Madrí Excepcional Limón – a nod to Madrid’s vibrant social scene and a celebration of easy-going summer meet-ups, great conversation, and those simple moments of connection.’”

You can win a four pack of the new beer and an Ultimate Garden Catch-Up Kit by following @Madríexcepcional on Instagram.

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