Cadbury to launch new twist on classic Dairy Milk bars

The Cadbury Dairy Milk Grab & Go bars will be available from July, offering consumers a resealable 56g option in three flavours: Dairy Milk, Dairy Milk Marvellous Creations, and Dairy Milk Chopped Fruit & Nut.

Intended for portability, the bars are designed to be portioned and enjoyed throughout the day rather than eaten all at once.

The bars are smaller and encourage chocolate to be eaten in stages (Image: Jam Press/Cadbury)

Cadbury launches new twist on classic Dairy Milk bars

Phoebe Morris, junior brand manager at Cadbury’s parent company Mondelez International, said: “We’re seeing a clear shift in consumer behaviour, particularly among younger shoppers, towards more frequent, on-the-go snacking throughout the day.

“Shoppers are looking for options that fit seamlessly into their routines, creating a strong opportunity for formats that deliver convenience without compromising on taste.”

The new bars will be priced at £1.29 and will be positioned alongside Cadbury’s Duo range, as reported by creatorzine.com.

Phoebe added: “Our Grab & Go bars bring the trusted Cadbury Dairy Milk chunk taste into a format designed specifically for these high-frequency snacking moments.”

The Grab & Go range follows another recent launch from Cadbury aimed at younger consumers.

Discontinued UK sweets and chocolates

Earlier this month, the confectionery giant introduced the limited-edition Dairy Milk Strawberries & Creme Frappe bar, inspired by chilled summer drinks.

The bar combines classic Dairy Milk chocolate with a strawberries-and-creme-frappe-inspired filling and is designed to be eaten chilled.

Why are Cadbury’s chocolate bars getting smaller?

If you’ve noticed Cadbury’s chocolate bars getting smaller recently, you’ll probably want to know why.

Dirk Van de Put, chief executive of Mondelez International, told BBC Radio 4’s The Big Boss podcast that Cadbury tried to keep prices relatively the same for consumers, which meant they had to reduce the size instead.

He explained: “Most consumers love their Cadbury.

Recommended reading:

“They want to have their daily Cadbury, but when they were paying £1, they don’t want to then pay £1.50 or £2 for the same quantity.

“They would like to continue to buy something at £1.

“So what do we do? Yes, we reduce sometimes the size.

“We don’t do that in a malicious way.

“But if we look at how consumers make their decisions, the price point at which they can buy is very important to them.”

What’s your favourite chocolate bar? Tell us in the comments below.