After 20 years since its first online order in 2006, the homeware retail giant has launched a new app, and its arrival comes with a few perks too for those who wish to use it.
Available for iOS and Android phone models, the new app aims to “enhance” consumers’ shopping experiences.
Dunelm is offering incentives for downloading the app including free drinks in their in-store Pausa cafes, and 10% off a first app purchase.
Dunelm launches new app as part of ‘exciting’ shake-up in how customers can shop
Shoppers can use the app to check-in for Click & Collect orders, check product availability at their local store and scan products for further information as they browse the latest cushions, candles, bedding and other home accessories.
App customers also have the ability to shop particular ranges and styles, depending on their preferences.
To support the ongoing development of this new channel, Dunelm has a roadmap of new features which will further enhance the shopping experience for customers, with increased levels of personalisation and inspiration.
The retailer has said the newly launched app acts as an “easy and convenient companion for all Dunelm shopping journeys, incorporating the AI-powered search, recommendations and browse functionality which has been driving a more personalised experience on the Dunelm website”.
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It comes as last year, Dunelm introduced a generative AI-driven product discovery solution on Dunelm.com, in partnership with Google Cloud.
John Gahagan, chief technology & information officer at Dunelm, commented: “We’re really excited to have launched our new App.
“It’s just over 20 years since we delivered our very first online order and this is the next chapter in our digital journey.
“The App brings our customers new ways to interact with our products and services, wherever they are, ensuring an easy, convenient and inspirational shopping experience.
“Our launch is just the beginning and we look forward to bringing a range of new, innovative features over the coming months, as we continue to help customers create homes they love.”
The Dunelm app is available to download now from the App Store and Google Play.
Morrisons introduces ATM charges at select UK stores
Dunelm isn’t the only major UK shop that has announced a new change affecting shoppers this week.
Morrisons has also confirmed it will now be charging its customers who use ATMs at a handful of its Daily convenience stores, as part of a new pay-to-use trial.
Using ATMs at Morrisons Daily shops used to be free, but the use of cash machines has dropped significantly due to an increase in cashless payments.
As a result, Morrisons is looking for ways to keep an ATM service for consumers.
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Morrisons said the change will allow customers to continue withdrawing cash at their local Daily site rather than losing the ATM service entirely.
Pricing decisions for ATMs are not controlled by Morrisons as they are operated by external providers.
Have you already downloaded the new Dunelm app? Let us know what you think of it, in the comments below.