Clarkson’s Farm star Harriet Cowan has been busy since her stint on the Prime Video show, but recently took time out from work to enjoy Y Not Festival with her pals
Clarkson’s Farm star Harriet Cowan has showcased a strikingly different persona after glamming up for a music festival alongside her friends. The 25-year-old rose to fame following her appearance on Jeremy Clarkson’s Prime Video series in its fourth series, temporarily replacing farmhand Kaleb Cooper while he undertook his solo tour, The World According to Kaleb.
Harriet, a TikTok content creator and healthcare worker at the time, rapidly adapted to her responsibilities and established herself as a popular member of the programme. Upon securing the role, however, she confessed she’d never actually watched the series before, which is recorded at former Top Gear presenter Clarkson’s estate at Diddly Squat Farm in Chipping Norton in the Cotswolds.
Despite this, she eagerly immersed herself in the duties, tackling tasks in the cattle barn, the stables, and across the farmland. Accompanied by several pals, Harriet recently attended Y Not Festival, which ran from July 30 to August 2 in Pikehall in the Peak District, drawing approximately 33,000 attendees.
In a video she shared on TikTok, she donned a white form-fitting bodysuit, paired with burgundy cowgirl boots and a coordinating leather jacket. The ensemble was a stark contrast to the clothing viewers typically see her wearing alongside Jeremy Clarkson and fellow cast members on screen.
“Festival weekend,” she wrote in the caption as she twirled for her 844,000 followers. Harriet also turned to Instagram to post a collection of photographs from the festival.
The opening image captured her revelling with friends as darkness fell over the main stage. “Did someone say festival season?” she wrote.
Harriet was also snapped enjoying a few drinks, and sharing her delight at discovering another festival attendee wearing one of Clarkson’s Hawkstone Brewery t-shirts. She struck further poses before the festival’s helter-skelter and mingled amongst the crowds of revellers.
“Damn, I watched that more than I should have…,” one admirer confessed in the comments. A second gushed: “Wow, you look good in that outfit girl.”
A third contributed: “Farm is treating you well!” While a fourth TikTok user declared: “Wow! Simply wow!”
Following her appearance on Clarkson’s Farm, it has emerged Harriet has formed her own private company called Farmfluence, with the organisation registered on July 1, 2025. Based on latest company documentation, the business operations are described as “motion picture, video and television programme post-production activities” with Harriet acting as the sole director/shareholder.
Alongside her growing prominence and recent agency partnership, Harriet has revealed her tie-up with Country Moos, a sock manufacturer specialising in bovine designs, which she will be championing through her social media channels.
This year’s Y Not Festival delivered an exceptional programme, with The Libertines, The Streets, Two Door Cinema Club, and Reytons securing the top billing. The remarkable roster also featured Kaiser Chiefs, The Vaccines, Happy Mondays, Sophie Ellis-Bextor, The Royston Club, Scouting For Girls, Ash, Reverend And The Makers, Keo, and Freddie Halkon.
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