NewsBeat
Cremation firm ad banned for ‘misleadingly implying’ plan included a service
The ad for Pure Cremation, seen in January, featured a woman standing in her home surrounded by drinks and plates of food, saying: “That was a great celebration. Dad would have loved it. He hated how expensive traditional funerals are, ao he got a Pure Cremation funeral plan. He wanted his money to go to us, not funeral expenses.”
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